AI image generators:Which brands are most popular in search?
Leonardo AI and Midjourney share the highest estimated Share of Search among AI image generators worldwide, at 40.5% in August 2026. These are worldwide searches for English-language branded terms.
Leonardo AI40.5%
Midjourney40.5%Ideogram12.2%
DALL-E5.4%
Stable Diffusion1.3%
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Share of SearchLeaderboard
Compare the tools people use to generate images from text. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Leonardo AI, Midjourney, Ideogram, DALL-E. The figures are in the table below the chart.
View monthly share of search table
| Month | Leonardo AI | Midjourney | Ideogram | DALL-E | Stable Diffusion |
|---|---|---|---|---|---|
| Oct 2025 | 38% | 38% | 13.9% | 9.3% | 0.84% |
| Nov 2025 | 37.1% | 37.1% | 13.6% | 11.1% | 1% |
| Dec 2025 | 38.9% | 38.9% | 11.7% | 9.5% | 1% |
| Jan 2026 | 42.7% | 34.9% | 10.5% | 10.5% | 1.4% |
| Feb 2026 | 39.6% | 39.6% | 9.7% | 9.7% | 1.3% |
| Mar 2026 | 35.7% | 43.7% | 8.8% | 10.7% | 1.2% |
| Apr 2026 | 38.8% | 38.8% | 9.5% | 11.6% | 1.3% |
| May 2026 | 44.5% | 36.4% | 8.9% | 8.9% | 1.2% |
| Jun 2026 | 40.1% | 40.1% | 12.1% | 6.6% | 1.1% |
| Jul 2026 | 40% | 40% | 12% | 6.6% | 1.3% |
| Aug 2026 | 40.5% | 40.5% | 12.2% | 5.4% | 1.3% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.5% | 1.5M | 0% | +0.5 points | |
| 2, held 2nd | 40.5% | 1.5M | 0% | +0.5 points | |
| 3, held 3rd | 12.2% | 450K | 0% | +0.1 points | |
| 4, held 4th | 5.4% | 201K | -18.3% | -1.1 points | |
| 5, held 5th | 1.3% | 49.5K | 0% | 0 points |
40.5%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.5 points.
40.5%
Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share +0.5 points.
3.
12.2%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
DALL-E5.4%
Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share -1.1 points.
1.3%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Leonardo AI vs Midjourney: compare search popularity
- Leonardo AI vs DALL-E: compare search popularity
- Midjourney vs DALL-E: compare search popularity
- Ideogram vs DALL-E: compare search popularity
- Compare any of these brands
Which brand is most popular in search among AI image generators worldwide?
5 brands
Leonardo AI and Midjourney share the highest estimated Share of Search among AI image generators worldwide, at 40.5% in August 2026.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Leonardo AI | 38% → 40.5% | 44.5%May 2026 | 35.7%Mar 2026 | 1st |
| Midjourney | 38% → 40.5% | 43.7%Mar 2026 | 34.9%Jan 2026 | 2nd |
| Ideogram | 13.9% → 12.2% | 13.9%Oct 2025 | 8.8%Mar 2026 | 3rd |
| DALL-E | 9.3% → 5.4% | 11.6%Apr 2026 | 5.4%Aug 2026 | 4th |
| Stable Diffusion | 0.84% → 1.3% | 1.4%Jan 2026 | 0.84%Oct 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Leonardo AI’s estimated Share of Search among AI image generators worldwide increased from 38% to 40.5%.
- Across the 11 months ending August 2026, Midjourney’s estimated Share of Search among AI image generators worldwide increased from 38% to 40.5%.
- Across the 11 months ending August 2026, Ideogram’s estimated Share of Search among AI image generators worldwide decreased from 13.9% to 12.2%.
- Across the 11 months ending August 2026, DALL-E’s estimated Share of Search among AI image generators worldwide decreased from 9.3% to 5.4%.
- Across the 11 months ending August 2026, Leonardo AI’s estimated Share of Search among AI image generators worldwide peaked at 44.5% in May 2026 and was lowest at 35.7% in March 2026.
- Across the 11 months ending August 2026, Midjourney’s estimated Share of Search among AI image generators worldwide peaked at 43.7% in March 2026 and was lowest at 34.9% in January 2026.
- Across the 11 months ending August 2026, Ideogram’s estimated Share of Search among AI image generators worldwide peaked at 13.9% in October 2025 and was lowest at 8.8% in March 2026.
- Across the 11 months ending August 2026, DALL-E’s estimated Share of Search among AI image generators worldwide peaked at 11.6% in April 2026 and was lowest at 5.4% in August 2026.
- Across the 11 months ending August 2026, Stable Diffusion held steady: its estimated Share of Search among AI image generators worldwide moved less than 0.5 percentage points.
How did search popularity change for AI image generators worldwide in August 2026?
5 changes
In August 2026, DALL-E lost estimated Share of Search among AI image generators worldwide, from 6.6% to 5.4%.
Estimated monthly branded searches for Ideogram worldwide fell 55% over 11 measured months, from 1M to 450K in August 2026.
Estimated monthly branded searches for Leonardo AI worldwide fell 45.3% over 11 measured months, from 2.7M to 1.5M in August 2026.
Estimated monthly branded searches for Midjourney worldwide fell 45.3% over 11 measured months, from 2.7M to 1.5M in August 2026.
Estimated monthly branded searches for Stable Diffusion worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
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