Adobe Firefly vs Leonardo AI:Which is more popular?
In September 2026, Leonardo AI had more branded searches than Adobe Firefly among AI image generators worldwide. Leonardo AI had about 1.2 million branded searches, while Adobe Firefly had 1 million. Leonardo AI made up 25.5% of all AI image generator searches we track, and Adobe Firefly accounted for 20.7%. When we asked ChatGPT and Google AI Overviews about AI image generators, Adobe Firefly appeared in four of the five answers and Leonardo AI in one. Adobe Firefly was mentioned before Leonardo AI in every answer that named either.
Who do people search for more?
Leonardo AI, about 23% more searches than Adobe Firefly
Who does AI mention more?
Adobe Firefly, mentioned in 4 of 5 answers, Leonardo AI in 1
Who does AI recommend more?
Adobe Firefly, named ahead of Leonardo AI in 3 of 3 answers
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Top AI image generators in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adobe Firefly was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Leonardo AI was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Firefly was listed before Leonardo AI in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Midjourney1st
Ideogram2nd- Adobe Firefly3rd
Stable Diffusion4th- Leonardo AI5th
DALL-E–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adobe Firefly4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Midjourney3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ideogram3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Leonardo AI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stable Diffusion1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DALL-E0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI image generators
5 answers
Asked ChatGPT
“Which AI image generator should I use?”
Asked ChatGPT
“What are the best AI image generators?”
Asked ChatGPT
“What's the best AI image generator for text to image?”
Searched Google, AI Overview
“ai image generator”
Searched Google, AI Overview
“ai art generator”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Adobe Firefly or Leonardo AI more popular in search?
This chart shows how often people search Google for Adobe Firefly and Leonardo AI by name. Each line represents a brand's share of searches for all six AI image generators we track, month by month, from English-language searches worldwide.
Share of searches by month for Leonardo AI, Adobe Firefly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Midjourney | Leonardo AI | Adobe Firefly | Stable Diffusion | Ideogram | DALL-E |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.2% | 30.5% | 11% | 8.3% | 11% | 8.9% |
| Nov 2025 | 28.4% | 28.7% | 12.7% | 9.6% | 10.4% | 10.2% |
| Dec 2025 | 30.2% | 30.5% | 11.1% | 10.2% | 9.1% | 8.9% |
| Jan 2026 | 27.2% | 33.6% | 10% | 11.4% | 8.2% | 9.5% |
| Feb 2026 | 30.7% | 31% | 11.3% | 10.5% | 7.5% | 9% |
| Mar 2026 | 33.7% | 27.8% | 12.3% | 9.5% | 6.8% | 9.9% |
| Apr 2026 | 29.4% | 29.7% | 13.1% | 10% | 7.2% | 10.6% |
| May 2026 | 26.4% | 32.6% | 17.6% | 9.1% | 6.5% | 7.8% |
| Jun 2026 | 29.9% | 30.2% | 16.3% | 8.5% | 9% | 6.1% |
| Jul 2026 | 28.4% | 28.7% | 18.9% | 9.7% | 8.5% | 5.8% |
| Aug 2026 | 28.5% | 28.8% | 19% | 9.8% | 8.6% | 5.2% |
| Sep 2026 | 31.1% | 25.5% | 20.7% | 8.7% | 7.6% | 6.3% |
How has the Adobe Firefly and Leonardo AI comparison changed over the last 12 months?
3 findings
- Leonardo AI was ahead of Adobe Firefly in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Firefly’s share of searches among AI image generators worldwide moved from 11% to 20.7%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Leonardo AI’s share of searches among AI image generators worldwide moved from 30.5% to 25.5%, and its estimated monthly branded searches moved from 2.8M to 1.2M.
How did search popularity change for AI image generators worldwide in September 2026?
3 changes
In September 2026, Midjourney overtook Leonardo AI to become the leader among AI image generators worldwide, with 31.1% of the searches.
In September 2026, Adobe Firefly gained share of searches among AI image generators worldwide, from 19% to 20.7%.
In September 2026, Leonardo AI lost share of searches among AI image generators worldwide, from 28.8% to 25.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Adobe Firefly’s and Leonardo AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Firefly
1 branded search term
- adobe firefly
Leonardo AI
2 branded search terms
- leonardo ai
- leonardoai
Other head-to-heads among AI image generators
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