How popular isLeonardo AI in search?
In August 2026, there were an estimated 1.5M branded searches for Leonardo AI worldwide which is down 45.2% over the last 11 months. Leonardo AI holds 35.6% estimated Share of Search among AI image generators worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Leonardo AI35.6%
Midjourney35.3%
Stable Diffusion12.1%Ideogram10.6%
DALL-E6.5%
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Which AI image generators compete with Leonardo AI?
Share of Search by month for Leonardo AI, Midjourney, Stable Diffusion, Ideogram, DALL-E. The figures are in the table below the chart.
View monthly share of search table
| Month | Leonardo AI | Midjourney | Stable Diffusion | Ideogram | DALL-E |
|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 34% | 9.4% | 12.4% | 10% |
| Nov 2025 | 32.8% | 32.5% | 11% | 11.9% | 11.7% |
| Dec 2025 | 34.3% | 34% | 11.5% | 10.2% | 10% |
| Jan 2026 | 37.3% | 30.3% | 12.7% | 9.1% | 10.6% |
| Feb 2026 | 34.9% | 34.6% | 11.9% | 8.5% | 10.2% |
| Mar 2026 | 31.7% | 38.4% | 10.8% | 7.7% | 11.3% |
| Apr 2026 | 34.1% | 33.8% | 11.5% | 8.3% | 12.2% |
| May 2026 | 39.6% | 32% | 11% | 7.9% | 9.5% |
| Jun 2026 | 36.1% | 35.7% | 10.1% | 10.7% | 7.3% |
| Jul 2026 | 35.3% | 35% | 12% | 10.5% | 7.2% |
| Aug 2026 | 35.6% | 35.3% | 12.1% | 10.6% | 6.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.6% | 1.5M | 0% | +0.3 points | |
| 2, held 2nd | 35.3% | 1.5M | 0% | +0.3 points | |
| 3, held 3rd | 12.1% | 514K | 0% | +0.1 points | |
| 4, held 4th | 10.6% | 450K | 0% | +0.1 points | |
| 5, held 5th | 6.5% | 275K | -10.3% | -0.7 points |
35.6%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.3 points.
35.3%
Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share +0.3 points.
12.1%
Held 3rd. 514K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
10.6%
Held 4th. 450K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
DALL-E6.5%
Held 5th. 275K estimated branded searches, -10.3% vs prior month. Share -0.7 points.
Compare search popularity between Leonardo AI and its closest rivals
Every comparison with Leonardo AI
4 comparisons
How has branded search demand for Leonardo AI changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Leonardo AI worldwide fell from 2.8M to 1.5M.
- Across the 11 months ending August 2026, Leonardo AI’s estimated Share of Search among AI image generators worldwide increased from 34.2% to 35.6%.
- Across the 11 months ending August 2026, Leonardo AI’s estimated Share of Search among AI image generators worldwide peaked at 39.6% in May 2026 and was lowest at 31.7% in March 2026.
How did search popularity change for AI image generators worldwide in August 2026?
5 changes
In August 2026, DALL-E lost estimated Share of Search among AI image generators worldwide, from 7.2% to 6.5%.
Estimated monthly branded searches for Ideogram worldwide fell 55% over 11 measured months, from 1M to 450K in August 2026.
Estimated monthly branded searches for Midjourney worldwide fell 45.3% over 11 measured months, from 2.7M to 1.5M in August 2026.
Estimated monthly branded searches for Leonardo AI worldwide fell 45.2% over 11 measured months, from 2.8M to 1.5M in August 2026.
Estimated monthly branded searches for Stable Diffusion worldwide fell 31.9% over 11 measured months, from 756K to 514K in August 2026.
How is Leonardo AI measured?
Brandwave collects information about searches that people make online using Leonardo AI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- leonardo ai
- leonardoai
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