Brandwave

How popular isAdobe Firefly?

In September 2026, people searched for Adobe Firefly by name about 1 million times worldwide, about the same as the previous year. These searches made up 20.7% of all global AI image generator searches, placing Adobe Firefly third out of six generators. When we asked both ChatGPT and Google AI Overviews about AI image generators, Adobe Firefly appeared in four of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Adobe Firefly is the third most searched of 6 competitors and the third most recommended in AI answers.

  1. MidjourneyShare of searches 31.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Leonardo AIShare of searches 25.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. Adobe FireflyShare of searches 20.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. Stable DiffusionShare of searches 8.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. IdeogramShare of searches 7.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top AI image generators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Firefly was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Adobe Firefly is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Midjourney1st
  2. Ideogram2nd
  3. Adobe Firefly3rd
  4. Stable Diffusion4th
  5. Leonardo AI5th
  6. DALL-E–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Firefly4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Midjourney3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ideogram3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leonardo AI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stable Diffusion1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DALL-E0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI image generators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which AI image generators compete with Adobe Firefly?

Adobe Firefly against AI image generators worldwide, by month

Share of searches by month for Midjourney, Leonardo AI, Adobe Firefly, Stable Diffusion, Ideogram, DALL-E. The figures are in the table below the chart.

View monthly share of searches table
MonthMidjourneyLeonardo AIAdobe FireflyStable DiffusionIdeogramDALL-E
Oct 202530.2%30.5%11%8.3%11%8.9%
Nov 202528.4%28.7%12.7%9.6%10.4%10.2%
Dec 202530.2%30.5%11.1%10.2%9.1%8.9%
Jan 202627.2%33.6%10%11.4%8.2%9.5%
Feb 202630.7%31%11.3%10.5%7.5%9%
Mar 202633.7%27.8%12.3%9.5%6.8%9.9%
Apr 202629.4%29.7%13.1%10%7.2%10.6%
May 202626.4%32.6%17.6%9.1%6.5%7.8%
Jun 202629.9%30.2%16.3%8.5%9%6.1%
Jul 202628.4%28.7%18.9%9.7%8.5%5.8%
Aug 202628.5%28.8%19%9.8%8.6%5.2%
Sep 202631.1%25.5%20.7%8.7%7.6%6.3%

  1. 1.Midjourney

    31.1%

    Moved from 2nd to 1st. 1.5M estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. 2.Leonardo AI

    25.5%

    Moved from 1st to 2nd. 1.2M estimated branded searches, -18.7% vs prior month. Share -3.3 points.

  3. 3.Adobe Firefly

    20.7%

    Held 3rd. 1M estimated branded searches, 0% vs prior month. Share +1.7 points.

  4. 4.Stable Diffusion

    8.7%

    Held 4th. 421K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  5. 5.Ideogram

    7.6%

    Held 5th. 368K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  6. 6.DALL-E

    6.3%

    Held 6th. 307K estimated branded searches, +11.5% vs prior month. Share +1.1 points.

Compare popularity between Adobe Firefly and its closest rivals

Every comparison with Adobe Firefly

19 comparisons

How has branded search demand for Adobe Firefly changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Adobe Firefly worldwide held steady at 1M.
  • Across the 12 months ending September 2026, Adobe Firefly’s share of searches among AI image generators worldwide increased from 11% to 20.7%.
  • Across the 12 months ending September 2026, Adobe Firefly’s share of searches among AI image generators worldwide peaked at 20.7% in September 2026 and was lowest at 10% in January 2026.

How did search popularity change for AI image generators worldwide in September 2026?

6 changes

  1. In September 2026, Midjourney overtook Leonardo AI to become the leader among AI image generators worldwide, with 31.1% of the searches.

  2. In September 2026, Adobe Firefly gained share of searches among AI image generators worldwide, from 19% to 20.7%.

  3. In September 2026, DALL-E gained share of searches among AI image generators worldwide, from 5.2% to 6.3%.

  4. In September 2026, Leonardo AI lost share of searches among AI image generators worldwide, from 28.8% to 25.5%.

  5. In September 2026, Stable Diffusion lost share of searches among AI image generators worldwide, from 9.8% to 8.7%.

  6. In September 2026, Ideogram lost share of searches among AI image generators worldwide, from 8.6% to 7.6%.

How are Adobe Firefly’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Adobe Firefly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adobe firefly

How the Brand Demand Index is measured

Do you work for Adobe Firefly? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Adobe Firefly compete?

Adobe Firefly is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
AI image editing tools4th of 80.48%Show ranking
AI video generators3rd of 812.8%Show ranking
AI image generators3rd of 620.7%Shown above
Creator with pink hair and a pink jacket

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