Adobe Firefly vs remove.bg:Which is more popular?
In September 2026, remove.bg had more branded searches than Adobe Firefly among AI image editing tools worldwide. remove.bg had about 16.8 million branded searches, while Adobe Firefly had 1 million. remove.bg made up 8% of all AI image editing tool searches we track, and Adobe Firefly accounted for 0.48%. When we asked ChatGPT and Google AI Overviews about AI image editing tools, Adobe Firefly appeared in two of the five answers and remove.bg in none.
Who do people search for more?
remove.bg, about 17 searches for every 1 for Adobe Firefly
Who does AI mention more?
Adobe Firefly, mentioned in 2 of 5 answers, remove.bg in 0
Who does AI recommend more?
Adobe Firefly, the only one of the two named
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Top AI image editing tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adobe Firefly was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. remove.bg did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Canva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Adobe Photoshop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Luminar Neo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Adobe Firefly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Picsart1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Photoroom1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- remove.bg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pixelcut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI image editing tools
5 answers
Asked ChatGPT
“Which AI image editing tool should I use?”
Asked ChatGPT
“What are the best AI image editing tools?”
Asked ChatGPT
“What's the best AI image editing tool for quick photo edits?”
Searched Google, AI Overview
“ai image editor”
Searched Google, AI Overview
“photo editing app”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Adobe Firefly or remove.bg more popular in search?
This chart shows how often people search Google for Adobe Firefly and remove.bg by name. Each line represents a brand's share of searches for all eight AI image editing tools we track, month by month, from English-language searches worldwide.
Share of searches by month for remove.bg, Adobe Firefly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Canva | remove.bg | Picsart | Adobe Firefly | Photoroom | Adobe Photoshop | Pixelcut | Luminar Neo |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 88% | 9.7% | 0.81% | 0.38% | 0.47% | 0.32% | 0.26% | 0.04% |
| Nov 2025 | 85.7% | 11.5% | 0.99% | 0.46% | 0.56% | 0.37% | 0.31% | 0.06% |
| Dec 2025 | 85.4% | 11.5% | 1.2% | 0.46% | 0.55% | 0.46% | 0.37% | 0.06% |
| Jan 2026 | 87.7% | 9.7% | 1% | 0.38% | 0.57% | 0.31% | 0.31% | 0.05% |
| Feb 2026 | 87.9% | 9.7% | 0.96% | 0.38% | 0.47% | 0.31% | 0.26% | 0.04% |
| Mar 2026 | 87.7% | 9.7% | 1% | 0.46% | 0.57% | 0.31% | 0.21% | 0.04% |
| Apr 2026 | 87.7% | 9.6% | 1.2% | 0.46% | 0.57% | 0.31% | 0.17% | 0.05% |
| May 2026 | 87.7% | 9.6% | 1.1% | 0.57% | 0.57% | 0.25% | 0.17% | 0.04% |
| Jun 2026 | 85.5% | 11.4% | 1.3% | 0.55% | 0.67% | 0.3% | 0.2% | 0.04% |
| Jul 2026 | 83.1% | 13.4% | 1.5% | 0.65% | 0.79% | 0.36% | 0.24% | 0.05% |
| Aug 2026 | 85.6% | 11.4% | 1.2% | 0.55% | 0.55% | 0.3% | 0.25% | 0.03% |
| Sep 2026 | 89.6% | 8% | 0.86% | 0.48% | 0.48% | 0.32% | 0.18% | 0.02% |
How has the Adobe Firefly and remove.bg comparison changed over the last 12 months?
3 findings
- remove.bg was ahead of Adobe Firefly in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Firefly’s share of searches among AI image editing tools worldwide moved from 0.38% to 0.48%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, remove.bg’s share of searches among AI image editing tools worldwide moved from 9.7% to 8%, and its estimated monthly branded searches moved from 25.4M to 16.8M.
How did search popularity change for AI image editing tools worldwide in September 2026?
1 change
In September 2026, remove.bg lost share of searches among AI image editing tools worldwide, from 11.4% to 8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Adobe Firefly’s and remove.bg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Firefly
1 branded search term
- adobe firefly
remove.bg
2 branded search terms
- remove bg
- removebg
Other head-to-heads among AI image editing tools
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