Brandwave

How popular isAdobe Firefly?

In September 2026, people searched for Adobe Firefly by name about 1 million times worldwide, about the same as the previous year. These searches made up 0.48% of all global AI image editing tool searches, placing Adobe Firefly fourth out of eight tools. When we asked both ChatGPT and Google AI Overviews about AI image editing tools, Adobe Firefly appeared in two of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Adobe Firefly is the fourth most searched of 8 competitors and the third most recommended in AI answers.

  1. CanvaShare of searches 89.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. remove.bgShare of searches 8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. PicsartShare of searches 0.86%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  4. Adobe FireflyShare of searches 0.48%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. PhotoroomShare of searches 0.48%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top AI image editing tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Firefly was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Adobe Firefly is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Photoshop1st
  2. Canva2nd
  3. Adobe Firefly3rd
  4. Luminar Neo4th
  5. Photoroom5th
  6. remove.bg–
  7. Picsart–
  8. Pixelcut–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Photoshop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Luminar Neo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adobe Firefly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Picsart1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Photoroom1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • remove.bg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pixelcut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI image editing tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which AI image editing tools compete with Adobe Firefly?

Adobe Firefly against AI image editing tools worldwide, by month

Share of searches by month for Canva, remove.bg, Adobe Firefly. The figures are in the table below the chart.

View monthly share of searches table
MonthCanvaremove.bgPicsartAdobe FireflyPhotoroomAdobe PhotoshopPixelcutLuminar Neo
Oct 202588%9.7%0.81%0.38%0.47%0.32%0.26%0.04%
Nov 202585.7%11.5%0.99%0.46%0.56%0.37%0.31%0.06%
Dec 202585.4%11.5%1.2%0.46%0.55%0.46%0.37%0.06%
Jan 202687.7%9.7%1%0.38%0.57%0.31%0.31%0.05%
Feb 202687.9%9.7%0.96%0.38%0.47%0.31%0.26%0.04%
Mar 202687.7%9.7%1%0.46%0.57%0.31%0.21%0.04%
Apr 202687.7%9.6%1.2%0.46%0.57%0.31%0.17%0.05%
May 202687.7%9.6%1.1%0.57%0.57%0.25%0.17%0.04%
Jun 202685.5%11.4%1.3%0.55%0.67%0.3%0.2%0.04%
Jul 202683.1%13.4%1.5%0.65%0.79%0.36%0.24%0.05%
Aug 202685.6%11.4%1.2%0.55%0.55%0.3%0.25%0.03%
Sep 202689.6%8%0.86%0.48%0.48%0.32%0.18%0.02%

  1. 1.Canva

    89.6%

    Held 1st. 188M estimated branded searches, +21.8% vs prior month. Share +4 points.

  2. 2.remove.bg

    8%

    Held 2nd. 16.8M estimated branded searches, -18.4% vs prior month. Share -3.4 points.

  3. 3.Picsart

    0.86%

    Held 3rd. 1.8M estimated branded searches, -20% vs prior month. Share -0.4 points.

  4. 4.Adobe Firefly

    0.48%

    Held 4th. 1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Photoroom

    0.48%

    Held 5th. 1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Adobe Photoshop

    0.32%

    Held 6th. 673K estimated branded searches, +22.4% vs prior month. Share 0 points.

  7. 7.Pixelcut

    0.18%

    Held 7th. 368K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  8. 8.Luminar Neo

    0.02%

    Held 8th. 49.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between Adobe Firefly and its closest rivals

Every comparison with Adobe Firefly

19 comparisons

How has branded search demand for Adobe Firefly changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Adobe Firefly worldwide held steady at 1M.
  • Across the 12 months ending September 2026, Adobe Firefly rose from 5th to 4th among AI image editing tools worldwide.

How did search popularity change for AI image editing tools worldwide in September 2026?

6 changes

  1. In September 2026, Canva gained share of searches among AI image editing tools worldwide, from 85.6% to 89.6%.

  2. In September 2026, remove.bg lost share of searches among AI image editing tools worldwide, from 11.4% to 8%.

  3. Estimated monthly branded searches for Luminar Neo worldwide fell 55% over 12 measured months, from 110K to 49.5K in September 2026.

  4. Estimated monthly branded searches for Pixelcut worldwide fell 45.3% over 12 measured months, from 673K to 368K in September 2026.

  5. Estimated monthly branded searches for Adobe Photoshop worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

  6. Estimated monthly branded searches for Photoroom worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

How are Adobe Firefly’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Adobe Firefly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adobe firefly

How the Brand Demand Index is measured

Do you work for Adobe Firefly? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Adobe Firefly compete?

Adobe Firefly is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
AI image editing tools4th of 80.48%Shown above
AI video generators3rd of 812.8%Show ranking
AI image generators3rd of 620.7%Show ranking
Creator with pink hair and a pink jacket

Is Adobe Firefly your brand?

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