Brandwave

Adobe Firefly vs DALL-E:Which is more popular?

In September 2026, Adobe Firefly had more branded searches than DALL-E among AI image generators worldwide. Adobe Firefly had about 1 million branded searches, while DALL-E had 307,000. Adobe Firefly made up 20.7% of all AI image generator searches we track, and DALL-E accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about AI image generators, Adobe Firefly appeared in four of the five answers and DALL-E in none.

Among AI image generators worldwide in September 2026

Who do people search for more?

Adobe Firefly, about 3 searches for every 1 for DALL-E

Adobe Firefly 1M searchesDALL-E 307K searches

Who does AI mention more?

Adobe Firefly, mentioned in 4 of 5 answers, DALL-E in 0

Adobe Firefly in 4 of 5DALL-E in 0 of 5

Who does AI recommend more?

Adobe Firefly, the only one of the two named

Adobe Firefly first in 3DALL-E never named

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Top AI image generators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Firefly was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. DALL-E did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Midjourney1st
  2. Ideogram2nd
  3. Adobe Firefly3rd
  4. Stable Diffusion4th
  5. Leonardo AI5th
  6. DALL-E–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Firefly4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Midjourney3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ideogram3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leonardo AI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stable Diffusion1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DALL-E0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI image generators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Adobe Firefly or DALL-E more popular in search?

This chart shows how often people search Google for Adobe Firefly and DALL-E by name. Each line represents a brand's share of searches for all six AI image generators we track, month by month, from English-language searches worldwide.

Adobe Firefly and DALL-E among AI image generators worldwide, by month

Share of searches by month for Adobe Firefly, DALL-E. The figures are in the table below the chart.

View monthly share of searches table
MonthMidjourneyLeonardo AIAdobe FireflyStable DiffusionIdeogramDALL-E
Oct 202530.2%30.5%11%8.3%11%8.9%
Nov 202528.4%28.7%12.7%9.6%10.4%10.2%
Dec 202530.2%30.5%11.1%10.2%9.1%8.9%
Jan 202627.2%33.6%10%11.4%8.2%9.5%
Feb 202630.7%31%11.3%10.5%7.5%9%
Mar 202633.7%27.8%12.3%9.5%6.8%9.9%
Apr 202629.4%29.7%13.1%10%7.2%10.6%
May 202626.4%32.6%17.6%9.1%6.5%7.8%
Jun 202629.9%30.2%16.3%8.5%9%6.1%
Jul 202628.4%28.7%18.9%9.7%8.5%5.8%
Aug 202628.5%28.8%19%9.8%8.6%5.2%
Sep 202631.1%25.5%20.7%8.7%7.6%6.3%

How has the Adobe Firefly and DALL-E comparison changed over the last 12 months?

3 findings
  • Adobe Firefly was ahead of DALL-E in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adobe Firefly’s share of searches among AI image generators worldwide moved from 11% to 20.7%, and its estimated monthly branded searches held steady at 1M.
  • Across the 12 months ending September 2026, DALL-E’s share of searches among AI image generators worldwide moved from 8.9% to 6.3%, and its estimated monthly branded searches moved from 808K to 307K.

How did search popularity change for AI image generators worldwide in September 2026?

2 changes

  1. In September 2026, Adobe Firefly gained share of searches among AI image generators worldwide, from 19% to 20.7%.

  2. In September 2026, DALL-E gained share of searches among AI image generators worldwide, from 5.2% to 6.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Adobe Firefly’s and DALL-E’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Firefly

1 branded search term

  • adobe firefly

DALL-E

2 branded search terms

  • dall-e
  • dalle

How the Brand Demand Index is measured

Other head-to-heads among AI image generators

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