Brandwave

How popular isDALL-E in search?

In August 2026, there were an estimated 201K branded searches for DALL-E worldwide which is down 70.1% over the last 11 months. DALL-E holds 5.4% estimated Share of Search among AI image generators worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Leonardo AI40.5%
  2. Midjourney40.5%
  3. Ideogram12.2%
  4. DALL-E5.4%
  5. Stable Diffusion1.3%
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Which AI image generators compete with DALL-E?

DALL-E against AI image generators worldwide, by month

Share of Search by month for Leonardo AI, Midjourney, Ideogram, DALL-E. The figures are in the table below the chart.

View monthly share of search table
MonthLeonardo AIMidjourneyIdeogramDALL-EStable Diffusion
Oct 202538%38%13.9%9.3%0.84%
Nov 202537.1%37.1%13.6%11.1%1%
Dec 202538.9%38.9%11.7%9.5%1%
Jan 202642.7%34.9%10.5%10.5%1.4%
Feb 202639.6%39.6%9.7%9.7%1.3%
Mar 202635.7%43.7%8.8%10.7%1.2%
Apr 202638.8%38.8%9.5%11.6%1.3%
May 202644.5%36.4%8.9%8.9%1.2%
Jun 202640.1%40.1%12.1%6.6%1.1%
Jul 202640%40%12%6.6%1.3%
Aug 202640.5%40.5%12.2%5.4%1.3%
Sep 2026—————

  1. 1.Leonardo AI

    40.5%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Midjourney

    40.5%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Ideogram

    12.2%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.DALL-E

    5.4%

    Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share -1.1 points.

  5. 5.Stable Diffusion

    1.3%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between DALL-E and its closest rivals

How has branded search demand for DALL-E changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for DALL-E worldwide fell from 673K to 201K.
  • Across the 11 months ending August 2026, DALL-E’s estimated Share of Search among AI image generators worldwide decreased from 9.3% to 5.4%.
  • Across the 11 months ending August 2026, DALL-E’s estimated Share of Search among AI image generators worldwide peaked at 11.6% in April 2026 and was lowest at 5.4% in August 2026.

How did search popularity change for AI image generators worldwide in August 2026?

  1. In August 2026, DALL-E lost estimated Share of Search among AI image generators worldwide, from 6.6% to 5.4%.

  2. Estimated monthly branded searches for Ideogram worldwide fell 55% over 11 measured months, from 1M to 450K in August 2026.

  3. Estimated monthly branded searches for Leonardo AI worldwide fell 45.3% over 11 measured months, from 2.7M to 1.5M in August 2026.

  4. Estimated monthly branded searches for Midjourney worldwide fell 45.3% over 11 measured months, from 2.7M to 1.5M in August 2026.

  5. Estimated monthly branded searches for Stable Diffusion worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

How is DALL-E measured?

Brandwave collects information about searches that people make online using DALL-E’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dall-e

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How the Brand Demand Index is measured

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