DALL-E vs Ideogram:Which is more popular by branded search?
In August 2026, Ideogram had more branded searches than DALL-E among AI image generators worldwide. Ideogram was estimated to have 450K branded searches compared to DALL-E’s 201K, and held a 12.2% Share of Search versus DALL-E’s 5.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DALL-E or Ideogram?
Compare the tools people use to generate images from text. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ideogram, DALL-E. The figures are in the table below the chart.
View monthly share of search table
| Month | Leonardo AI | Midjourney | Ideogram | DALL-E | Stable Diffusion |
|---|---|---|---|---|---|
| Oct 2025 | 38% | 38% | 13.9% | 9.3% | 0.84% |
| Nov 2025 | 37.1% | 37.1% | 13.6% | 11.1% | 1% |
| Dec 2025 | 38.9% | 38.9% | 11.7% | 9.5% | 1% |
| Jan 2026 | 42.7% | 34.9% | 10.5% | 10.5% | 1.4% |
| Feb 2026 | 39.6% | 39.6% | 9.7% | 9.7% | 1.3% |
| Mar 2026 | 35.7% | 43.7% | 8.8% | 10.7% | 1.2% |
| Apr 2026 | 38.8% | 38.8% | 9.5% | 11.6% | 1.3% |
| May 2026 | 44.5% | 36.4% | 8.9% | 8.9% | 1.2% |
| Jun 2026 | 40.1% | 40.1% | 12.1% | 6.6% | 1.1% |
| Jul 2026 | 40% | 40% | 12% | 6.6% | 1.3% |
| Aug 2026 | 40.5% | 40.5% | 12.2% | 5.4% | 1.3% |
| Sep 2026 | — | — | — | — | — |
How has the DALL-E and Ideogram comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: DALL-E took it in March 2026, Ideogram took it in June 2026.
- Across the 11 months ending August 2026, DALL-E’s estimated Share of Search among AI image generators worldwide moved from 9.3% to 5.4%, and its estimated monthly branded searches moved from 673K to 201K.
- Across the 11 months ending August 2026, Ideogram’s estimated Share of Search among AI image generators worldwide moved from 13.9% to 12.2%, and its estimated monthly branded searches moved from 1M to 450K.
How did search popularity change for AI image generators worldwide in August 2026?
2 changes
In August 2026, DALL-E lost estimated Share of Search among AI image generators worldwide, from 6.6% to 5.4%.
Estimated monthly branded searches for Ideogram worldwide fell 55% over 11 measured months, from 1M to 450K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using DALL-E’s and Ideogram’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.