DALL-E vs Midjourney:Which is more popular by branded search?
In August 2026, Midjourney had more branded searches than DALL-E among AI image generators worldwide. Midjourney was estimated to have 1.5M branded searches compared to DALL-E’s 201K, and held a 40.5% Share of Search versus DALL-E’s 5.4%. These are worldwide searches for English-language branded terms.
Follow DALL-E vs Midjourney and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, DALL-E or Midjourney?
Compare the tools people use to generate images from text. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Midjourney, DALL-E. The figures are in the table below the chart.
View monthly share of search table
| Month | Leonardo AI | Midjourney | Ideogram | DALL-E | Stable Diffusion |
|---|---|---|---|---|---|
| Oct 2025 | 38% | 38% | 13.9% | 9.3% | 0.84% |
| Nov 2025 | 37.1% | 37.1% | 13.6% | 11.1% | 1% |
| Dec 2025 | 38.9% | 38.9% | 11.7% | 9.5% | 1% |
| Jan 2026 | 42.7% | 34.9% | 10.5% | 10.5% | 1.4% |
| Feb 2026 | 39.6% | 39.6% | 9.7% | 9.7% | 1.3% |
| Mar 2026 | 35.7% | 43.7% | 8.8% | 10.7% | 1.2% |
| Apr 2026 | 38.8% | 38.8% | 9.5% | 11.6% | 1.3% |
| May 2026 | 44.5% | 36.4% | 8.9% | 8.9% | 1.2% |
| Jun 2026 | 40.1% | 40.1% | 12.1% | 6.6% | 1.1% |
| Jul 2026 | 40% | 40% | 12% | 6.6% | 1.3% |
| Aug 2026 | 40.5% | 40.5% | 12.2% | 5.4% | 1.3% |
| Sep 2026 | — | — | — | — | — |
How has the DALL-E and Midjourney comparison changed over the last 12 months?
3 findings
- Midjourney was ahead of DALL-E in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DALL-E’s estimated Share of Search among AI image generators worldwide moved from 9.3% to 5.4%, and its estimated monthly branded searches moved from 673K to 201K.
- Across the 11 months ending August 2026, Midjourney’s estimated Share of Search among AI image generators worldwide moved from 38% to 40.5%, and its estimated monthly branded searches moved from 2.7M to 1.5M.
How did search popularity change for AI image generators worldwide in August 2026?
2 changes
In August 2026, DALL-E lost estimated Share of Search among AI image generators worldwide, from 6.6% to 5.4%.
Estimated monthly branded searches for Midjourney worldwide fell 45.3% over 11 measured months, from 2.7M to 1.5M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using DALL-E’s and Midjourney’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DALL-E
1 branded search term
- dall-e
Midjourney
1 branded search term
- midjourney
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.