Brandwave

How popular isMidjourney in search?

In August 2026, there were an estimated 1.5M branded searches for Midjourney worldwide which is down 45.3% over the last 11 months. Midjourney holds 40.5% estimated Share of Search among AI image generators worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Leonardo AI40.5%
  2. Midjourney40.5%
  3. Ideogram12.2%
  4. DALL-E5.4%
  5. Stable Diffusion1.3%
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Which AI image generators compete with Midjourney?

Midjourney against AI image generators worldwide, by month

Share of Search by month for Leonardo AI, Midjourney, Ideogram, DALL-E. The figures are in the table below the chart.

View monthly share of search table
MonthLeonardo AIMidjourneyIdeogramDALL-EStable Diffusion
Oct 202538%38%13.9%9.3%0.84%
Nov 202537.1%37.1%13.6%11.1%1%
Dec 202538.9%38.9%11.7%9.5%1%
Jan 202642.7%34.9%10.5%10.5%1.4%
Feb 202639.6%39.6%9.7%9.7%1.3%
Mar 202635.7%43.7%8.8%10.7%1.2%
Apr 202638.8%38.8%9.5%11.6%1.3%
May 202644.5%36.4%8.9%8.9%1.2%
Jun 202640.1%40.1%12.1%6.6%1.1%
Jul 202640%40%12%6.6%1.3%
Aug 202640.5%40.5%12.2%5.4%1.3%
Sep 2026—————

  1. 1.Leonardo AI

    40.5%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Midjourney

    40.5%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Ideogram

    12.2%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.DALL-E

    5.4%

    Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share -1.1 points.

  5. 5.Stable Diffusion

    1.3%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Midjourney and its closest rivals

How has branded search demand for Midjourney changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Midjourney worldwide fell from 2.7M to 1.5M.
  • Across the 11 months ending August 2026, Midjourney’s estimated Share of Search among AI image generators worldwide increased from 38% to 40.5%.
  • Across the 11 months ending August 2026, Midjourney’s estimated Share of Search among AI image generators worldwide peaked at 43.7% in March 2026 and was lowest at 34.9% in January 2026.

How did search popularity change for AI image generators worldwide in August 2026?

  1. In August 2026, DALL-E lost estimated Share of Search among AI image generators worldwide, from 6.6% to 5.4%.

  2. Estimated monthly branded searches for Ideogram worldwide fell 55% over 11 measured months, from 1M to 450K in August 2026.

  3. Estimated monthly branded searches for Leonardo AI worldwide fell 45.3% over 11 measured months, from 2.7M to 1.5M in August 2026.

  4. Estimated monthly branded searches for Midjourney worldwide fell 45.3% over 11 measured months, from 2.7M to 1.5M in August 2026.

  5. Estimated monthly branded searches for Stable Diffusion worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

How is Midjourney measured?

Brandwave collects information about searches that people make online using Midjourney’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • midjourney

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How the Brand Demand Index is measured

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