Adobe Firefly vs Luminar Neo:Which is more popular?
In September 2026, Adobe Firefly had more branded searches than Luminar Neo among AI image editing tools worldwide. Adobe Firefly had about 1 million branded searches, while Luminar Neo had 49,500. Adobe Firefly made up 0.48% of all AI image editing tool searches we track, and Luminar Neo accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about AI image editing tools, Luminar Neo appeared in three of the five answers and Adobe Firefly in two. Adobe Firefly and Luminar Neo were each mentioned first in two of the four answers.
Who do people search for more?
Adobe Firefly, about 20 searches for every 1 for Luminar Neo
Who does AI mention more?
Luminar Neo, mentioned in 3 of 5 answers, Adobe Firefly in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top AI image editing tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Luminar Neo was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Firefly was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Adobe Firefly and Luminar Neo were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Canva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Adobe Photoshop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Luminar Neo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Adobe Firefly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Picsart1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Photoroom1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
remove.bg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pixelcut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI image editing tools
5 answers
Asked ChatGPT
“Which AI image editing tool should I use?”
Asked ChatGPT
“What are the best AI image editing tools?”
Asked ChatGPT
“What's the best AI image editing tool for quick photo edits?”
Searched Google, AI Overview
“ai image editor”
Searched Google, AI Overview
“photo editing app”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Adobe Firefly or Luminar Neo more popular in search?
This chart shows how often people search Google for Adobe Firefly and Luminar Neo by name. Each line represents a brand's share of searches for all eight AI image editing tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Adobe Firefly, Luminar Neo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Canva | remove.bg | Picsart | Adobe Firefly | Photoroom | Adobe Photoshop | Pixelcut | Luminar Neo |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 88% | 9.7% | 0.81% | 0.38% | 0.47% | 0.32% | 0.26% | 0.04% |
| Nov 2025 | 85.7% | 11.5% | 0.99% | 0.46% | 0.56% | 0.37% | 0.31% | 0.06% |
| Dec 2025 | 85.4% | 11.5% | 1.2% | 0.46% | 0.55% | 0.46% | 0.37% | 0.06% |
| Jan 2026 | 87.7% | 9.7% | 1% | 0.38% | 0.57% | 0.31% | 0.31% | 0.05% |
| Feb 2026 | 87.9% | 9.7% | 0.96% | 0.38% | 0.47% | 0.31% | 0.26% | 0.04% |
| Mar 2026 | 87.7% | 9.7% | 1% | 0.46% | 0.57% | 0.31% | 0.21% | 0.04% |
| Apr 2026 | 87.7% | 9.6% | 1.2% | 0.46% | 0.57% | 0.31% | 0.17% | 0.05% |
| May 2026 | 87.7% | 9.6% | 1.1% | 0.57% | 0.57% | 0.25% | 0.17% | 0.04% |
| Jun 2026 | 85.5% | 11.4% | 1.3% | 0.55% | 0.67% | 0.3% | 0.2% | 0.04% |
| Jul 2026 | 83.1% | 13.4% | 1.5% | 0.65% | 0.79% | 0.36% | 0.24% | 0.05% |
| Aug 2026 | 85.6% | 11.4% | 1.2% | 0.55% | 0.55% | 0.3% | 0.25% | 0.03% |
| Sep 2026 | 89.6% | 8% | 0.86% | 0.48% | 0.48% | 0.32% | 0.18% | 0.02% |
How has the Adobe Firefly and Luminar Neo comparison changed over the last 12 months?
3 findings
- Adobe Firefly was ahead of Luminar Neo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Firefly’s share of searches among AI image editing tools worldwide moved from 0.38% to 0.48%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Luminar Neo’s share of searches among AI image editing tools worldwide moved from 0.04% to 0.02%, and its estimated monthly branded searches moved from 110K to 49.5K.
How did search popularity change for AI image editing tools worldwide in September 2026?
1 change
Estimated monthly branded searches for Luminar Neo worldwide fell 55% over 12 measured months, from 110K to 49.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Adobe Firefly’s and Luminar Neo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Firefly
1 branded search term
- adobe firefly
Luminar Neo
1 branded search term
- luminarneo
Other head-to-heads among AI image editing tools
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