Adobe Firefly vs Adobe Photoshop:Which is more popular?
In September 2026, Adobe Firefly had more branded searches than Adobe Photoshop among AI image editing tools worldwide. Adobe Firefly had about 1 million branded searches, while Adobe Photoshop had 673,000. Adobe Firefly made up 0.48% of all AI image editing tool searches we track, and Adobe Photoshop accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about AI image editing tools, Adobe Photoshop appeared in all five answers and Adobe Firefly in two. Adobe Photoshop was mentioned before Adobe Firefly in three out of four answers.
Who do people search for more?
Adobe Firefly, about 49% more searches than Adobe Photoshop
Who does AI mention more?
Adobe Photoshop, mentioned in every answer we collected
Who does AI recommend more?
Adobe Photoshop, named ahead of Adobe Firefly in 3 of 4 answers
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Top AI image editing tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adobe Photoshop appeared in all five answers. Adobe Firefly was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Adobe Photoshop was listed before Adobe Firefly in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Canva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Adobe Photoshop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Luminar Neo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Adobe Firefly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Picsart1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Photoroom1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
remove.bg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pixelcut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI image editing tools
5 answers
Asked ChatGPT
“Which AI image editing tool should I use?”
Asked ChatGPT
“What are the best AI image editing tools?”
Asked ChatGPT
“What's the best AI image editing tool for quick photo edits?”
Searched Google, AI Overview
“ai image editor”
Searched Google, AI Overview
“photo editing app”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Adobe Firefly or Adobe Photoshop more popular in search?
This chart shows how often people search Google for Adobe Firefly and Adobe Photoshop by name. Each line represents a brand's share of searches for all eight AI image editing tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Adobe Firefly, Adobe Photoshop. The figures are in the table below the chart.
View monthly share of searches table
| Month | Canva | remove.bg | Picsart | Adobe Firefly | Photoroom | Adobe Photoshop | Pixelcut | Luminar Neo |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 88% | 9.7% | 0.81% | 0.38% | 0.47% | 0.32% | 0.26% | 0.04% |
| Nov 2025 | 85.7% | 11.5% | 0.99% | 0.46% | 0.56% | 0.37% | 0.31% | 0.06% |
| Dec 2025 | 85.4% | 11.5% | 1.2% | 0.46% | 0.55% | 0.46% | 0.37% | 0.06% |
| Jan 2026 | 87.7% | 9.7% | 1% | 0.38% | 0.57% | 0.31% | 0.31% | 0.05% |
| Feb 2026 | 87.9% | 9.7% | 0.96% | 0.38% | 0.47% | 0.31% | 0.26% | 0.04% |
| Mar 2026 | 87.7% | 9.7% | 1% | 0.46% | 0.57% | 0.31% | 0.21% | 0.04% |
| Apr 2026 | 87.7% | 9.6% | 1.2% | 0.46% | 0.57% | 0.31% | 0.17% | 0.05% |
| May 2026 | 87.7% | 9.6% | 1.1% | 0.57% | 0.57% | 0.25% | 0.17% | 0.04% |
| Jun 2026 | 85.5% | 11.4% | 1.3% | 0.55% | 0.67% | 0.3% | 0.2% | 0.04% |
| Jul 2026 | 83.1% | 13.4% | 1.5% | 0.65% | 0.79% | 0.36% | 0.24% | 0.05% |
| Aug 2026 | 85.6% | 11.4% | 1.2% | 0.55% | 0.55% | 0.3% | 0.25% | 0.03% |
| Sep 2026 | 89.6% | 8% | 0.86% | 0.48% | 0.48% | 0.32% | 0.18% | 0.02% |
How has the Adobe Firefly and Adobe Photoshop comparison changed over the last 12 months?
3 findings
- Adobe Firefly was ahead of Adobe Photoshop in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Firefly’s share of searches among AI image editing tools worldwide moved from 0.38% to 0.48%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Adobe Photoshop’s share of searches among AI image editing tools worldwide held steady at 0.32%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for AI image editing tools worldwide in September 2026?
1 change
Estimated monthly branded searches for Adobe Photoshop worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Adobe Firefly’s and Adobe Photoshop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Firefly
1 branded search term
- adobe firefly
Adobe Photoshop
1 branded search term
- adobe photoshop
Other head-to-heads among AI image editing tools
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