Brandwave

How popular isAdobe Photoshop in search?

In August 2026, there were an estimated 2.9M branded searches for Adobe Photoshop worldwide which is down 31.9% over the last 11 months. Adobe Photoshop holds 1.6% estimated Share of Search among graphic design software worldwide and is ranked 4th of 31 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Canva88.8%
  2. Adobe Express2.7%
  3. Photopea2%
  4. Adobe Photoshop1.6%
  5. Picsart1.4%
  6. Pixlr0.55%
  7. Adobe Illustrator0.47%
  8. GIMP0.47%
  9. CorelDRAW0.43%
  10. Inkscape0.35%
  11. +21 more
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Which graphic design software compete with Adobe Photoshop?

Adobe Photoshop against graphic design software worldwide, by month

Share of Search by month for Canva, Adobe Express, Adobe Photoshop. The figures are in the table below the chart.

View monthly share of search table
MonthCanvaAdobe ExpressPhotopeaAdobe PhotoshopPicsartPixlrAdobe IllustratorGIMPCorelDRAWInkscapeFotorAdobe InDesignAffinityKittlMicrosoft DesignerPaint.NETPhotoScapeScribusVistaCreateVismePixelmatorPaintShop ProQuarkXPressLinearity CurveBoxy SVGAmadineSwift PublisherXaraVectrVivaDesignerAcorn
Oct 202590.4%1.9%1.6%1.6%0.85%0.66%0.35%0.5%0.36%0.28%0.33%0.17%0.25%0.16%0.19%0.08%0.06%0.03%0.06%0.07%0.02%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Nov 202588.6%2.3%1.6%1.9%1%0.93%0.4%0.59%0.42%0.35%0.33%0.2%0.67%0.17%0.15%0.09%0.06%0.04%0.05%0.09%0.02%0.02%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Dec 202588.6%1.8%2%2%1.3%0.84%0.42%0.6%0.44%0.35%0.44%0.2%0.28%0.17%0.14%0.11%0.07%0.04%0.06%0.07%0.02%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Jan 202690.5%1.4%1.7%1.6%1.1%0.64%0.36%0.58%0.43%0.35%0.28%0.21%0.22%0.17%0.12%0.09%0.06%0.04%0.05%0.05%0.09%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Feb 202689.7%2.6%1.6%1.6%1%0.59%0.37%0.49%0.36%0.35%0.27%0.17%0.17%0.14%0.12%0.08%0.06%0.04%0.04%0.05%0.04%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Mar 202688.7%3.4%1.6%1.6%1.2%0.62%0.37%0.49%0.37%0.34%0.3%0.2%0.17%0.14%0.12%0.09%0.06%0.04%0.05%0.06%0.03%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Apr 202689.9%1.8%1.6%1.6%1.7%0.55%0.4%0.47%0.37%0.34%0.26%0.17%0.16%0.14%0.12%0.08%0.06%0.03%0.05%0.04%0.02%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
May 202689.6%2.4%1.6%1.6%1.7%0.56%0.37%0.39%0.36%0.34%0.22%0.17%0.13%0.12%0.18%0.08%0.06%0.03%0.03%0.04%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Jun 202687.5%3.5%1.9%1.7%1.7%0.58%0.45%0.46%0.43%0.34%0.31%0.19%0.17%0.13%0.28%0.06%0.05%0.03%0.04%0.04%0.02%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Jul 202684.3%5.3%2.3%1.9%2%0.73%0.58%0.54%0.51%0.39%0.47%0.2%0.19%0.15%0.15%0.07%0.06%0.04%0.05%0.03%0.03%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Aug 202688.8%2.7%2%1.6%1.4%0.55%0.47%0.47%0.43%0.35%0.31%0.17%0.16%0.13%0.12%0.06%0.06%0.04%0.04%0.03%0.02%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Sep 2026———————————————————————————————
  1. 1.Canva

    88.8%

    held 1st · 160M estimated branded searches · +19.8% vs prior month · +4.5 points

  2. held 2nd · 4.9M estimated branded searches · -41.7% vs prior month · -2.6 points

  3. held 3rd · 3.6M estimated branded searches · +0.08% vs prior month · -0.3 points

  4. moved from 5th to 4th · 2.9M estimated branded searches · -6.4% vs prior month · -0.3 points

  5. 5.Picsart

    1.4%

    moved from 4th to 5th · 2.5M estimated branded searches · -19.7% vs prior month · -0.6 points

  6. 6.Pixlr

    0.55%

    held 6th · 993K estimated branded searches · -14.4% vs prior month · -0.2 points

  7. held 7th · 848K estimated branded searches · -7.4% vs prior month · -0.1 points

  8. 8.GIMP

    0.47%

    held 8th · 847K estimated branded searches · -1.6% vs prior month · -0.1 points

  9. 9.CorelDRAW

    0.43%

    held 9th · 778K estimated branded searches · -3.4% vs prior month · -0.1 points

  10. 10.Inkscape

    0.35%

    moved from 11th to 10th · 628K estimated branded searches · +0.83% vs prior month · 0 points

  11. 11.Fotor

    0.31%

    moved from 10th to 11th · 561K estimated branded searches · -24.2% vs prior month · -0.2 points

  12. held 12th · 314K estimated branded searches · -2.9% vs prior month · 0 points

  13. 13.Affinity

    0.16%

    held 13th · 289K estimated branded searches · -1.5% vs prior month · 0 points

  14. 14.Kittl

    0.13%

    held 14th · 241K estimated branded searches · -0.96% vs prior month · 0 points

  15. held 15th · 224K estimated branded searches · -6.8% vs prior month · 0 points

  16. 16.Paint.NET

    0.06%

    held 16th · 111K estimated branded searches · -<0.01% vs prior month · 0 points

  17. 17.PhotoScape

    0.06%

    held 17th · 101K estimated branded searches · +0.48% vs prior month · 0 points

  18. 18.Scribus

    0.04%

    moved from 19th to 18th · 74K estimated branded searches · +18.6% vs prior month · 0 points

  19. 19.VistaCreate

    0.04%

    moved from 18th to 19th · 64.3K estimated branded searches · -11.2% vs prior month · 0 points

  20. 20.Visme

    0.03%

    held 20th · 60.4K estimated branded searches · +14% vs prior month · 0 points

  21. 21.Pixelmator

    0.02%

    held 21st · 41.8K estimated branded searches · +0.77% vs prior month · 0 points

  22. held 22nd · 20.5K estimated branded searches · +11.5% vs prior month · 0 points

  23. 23.QuarkXPress

    <0.01%

    moved from 24th to 23rd · 13.6K estimated branded searches · +1.3% vs prior month · 0 points

  24. moved from 23rd to 24th · 11.1K estimated branded searches · -17.4% vs prior month · 0 points

  25. 25.Boxy SVG

    <0.01%

    held 25th · 8.7K estimated branded searches · -3.8% vs prior month · 0 points

  26. 26.Amadine

    <0.01%

    held 26th · 2.6K estimated branded searches · +0.78% vs prior month · 0 points

  27. moved from 28th to 27th · 2.1K estimated branded searches · +3.4% vs prior month · 0 points

  28. 28.Xara

    <0.01%

    moved from 30th to 28th · 1.6K estimated branded searches · +2.6% vs prior month · 0 points

  29. 29.Vectr

    <0.01%

    moved from 27th to 29th · 1.6K estimated branded searches · -24.2% vs prior month · 0 points

  30. 30.VivaDesigner

    <0.01%

    moved from 29th to 30th · 1.5K estimated branded searches · -0.65% vs prior month · 0 points

  31. 31.Acorn

    <0.01%

    held 31st · 520 estimated branded searches · +18.2% vs prior month · 0 points

Compare search popularity between Adobe Photoshop and its closest rivals

How has branded search demand for Adobe Photoshop changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Adobe Photoshop worldwide fell from 4.2M to 2.9M.
  • Across the 11 months ending August 2026, Adobe Photoshop’s estimated Share of Search among graphic design software worldwide held steady at 1.6%.

How did search popularity change for graphic design software worldwide in August 2026?

  1. In August 2026, Canva gained estimated Share of Search among graphic design software worldwide, from 84.3% to 88.8%.

  2. In August 2026, Adobe Express lost estimated Share of Search among graphic design software worldwide, from 5.3% to 2.7%.

  3. In August 2026, Picsart lost estimated Share of Search among graphic design software worldwide, from 2% to 1.4%.

  4. In August 2026, Xara rose from 30th to 28th among graphic design software worldwide.

  5. In August 2026, Adobe Photoshop rose from 5th to 4th among graphic design software worldwide.

  6. In August 2026, Inkscape rose from 11th to 10th among graphic design software worldwide.

Which image editing software compete with Adobe Photoshop?

Adobe Photoshop against image editing software worldwide, by month

Share of Search by month for Photopea, Adobe Photoshop, Picsart, Pixlr, GIMP, Fotor, Affinity. The figures are in the table below the chart.

View monthly share of search table
MonthPhotopeaAdobe PhotoshopPicsartPixlrGIMPFotorAffinityPaint.NETPhotoScapePixelmatorPaintShop ProXaraAcorn
Oct 202527.3%27.1%14.1%10.9%8.3%5.5%4.1%1.3%1%0.29%0.21%0.02%<0.01%
Nov 202522.3%26.1%14.3%12.9%8.1%4.6%9.2%1.3%0.88%0.28%0.23%0.02%<0.01%
Dec 202525.6%26.6%16.8%10.9%7.8%5.8%3.6%1.4%0.87%0.26%0.23%0.02%<0.01%
Jan 202626.1%25.7%16.9%10.1%9.2%4.4%3.5%1.5%1%1.4%0.22%0.02%<0.01%
Feb 202627.4%27.3%16.9%9.9%8.1%4.6%2.9%1.3%0.94%0.59%0.2%0.02%<0.01%
Mar 202626.5%25.8%19.3%9.9%7.8%4.8%2.7%1.4%0.92%0.55%0.2%0.02%<0.01%
Apr 202625.2%24.5%25.8%8.3%7.2%3.9%2.4%1.2%0.9%0.37%0.17%0.01%<0.01%
May 202625.7%24.6%26.4%8.8%6.2%3.5%2.1%1.2%0.88%0.38%0.15%0.01%<0.01%
Jun 202627.4%24%24.7%8.3%6.6%4.4%2.5%0.87%0.78%0.33%0.16%0.01%<0.01%
Jul 202627.4%23.6%23.7%8.9%6.6%5.6%2.2%0.85%0.77%0.32%0.14%0.01%<0.01%
Aug 202630.1%24.2%20.9%8.3%7.1%4.7%2.4%0.93%0.85%0.35%0.17%0.01%<0.01%
Sep 2026—————————————
  1. 1.Photopea

    30.1%

    held 1st · 3.6M estimated branded searches · +0.08% vs prior month · +2.7 points

  2. moved from 3rd to 2nd · 2.9M estimated branded searches · -6.4% vs prior month · +0.7 points

  3. 3.Picsart

    20.9%

    moved from 2nd to 3rd · 2.5M estimated branded searches · -19.7% vs prior month · -2.8 points

  4. 4.Pixlr

    8.3%

    held 4th · 993K estimated branded searches · -14.4% vs prior month · -0.5 points

  5. 5.GIMP

    7.1%

    held 5th · 847K estimated branded searches · -1.6% vs prior month · +0.5 points

  6. 6.Fotor

    4.7%

    held 6th · 561K estimated branded searches · -24.2% vs prior month · -0.9 points

  7. 7.Affinity

    2.4%

    held 7th · 289K estimated branded searches · -1.5% vs prior month · +0.2 points

  8. 8.Paint.NET

    0.93%

    held 8th · 111K estimated branded searches · -<0.01% vs prior month · +0.1 points

  9. 9.PhotoScape

    0.85%

    held 9th · 101K estimated branded searches · +0.48% vs prior month · +0.1 points

  10. 10.Pixelmator

    0.35%

    held 10th · 41.8K estimated branded searches · +0.77% vs prior month · 0 points

  11. held 11th · 20.5K estimated branded searches · +11.5% vs prior month · 0 points

  12. 12.Xara

    0.01%

    held 12th · 1.6K estimated branded searches · +2.6% vs prior month · 0 points

  13. 13.Acorn

    <0.01%

    held 13th · 520 estimated branded searches · +18.2% vs prior month · 0 points

Compare search popularity between Adobe Photoshop and its closest rivals

How has branded search demand for Adobe Photoshop changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, Adobe Photoshop’s estimated Share of Search among image editing software worldwide decreased from 27.1% to 24.2%.
  • Across the 11 months ending August 2026, Adobe Photoshop’s estimated Share of Search among image editing software worldwide peaked at 27.3% in February 2026 and was lowest at 23.6% in July 2026.

How did search popularity change for image editing software worldwide in August 2026?

  1. In August 2026, Adobe Photoshop overtook Picsart to rank 2nd among image editing software worldwide, at 24.2%.

  2. In August 2026, Photopea gained estimated Share of Search among image editing software worldwide, from 27.4% to 30.1%.

  3. In August 2026, GIMP gained estimated Share of Search among image editing software worldwide, from 6.6% to 7.1%.

  4. In August 2026, Picsart lost estimated Share of Search among image editing software worldwide, from 23.7% to 20.9%.

  5. In August 2026, Fotor lost estimated Share of Search among image editing software worldwide, from 5.6% to 4.7%.

  6. In August 2026, Pixlr lost estimated Share of Search among image editing software worldwide, from 8.9% to 8.3%.

Which online photo editors compete with Adobe Photoshop?

Adobe Photoshop against online photo editors worldwide, by month

Share of Search by month for Photopea, Adobe Photoshop, Picsart, Pixlr, Fotor. The figures are in the table below the chart.

View monthly share of search table
MonthPhotopeaAdobe PhotoshopPicsartPixlrFotor
Oct 202532.2%31.9%16.6%12.9%6.5%
Nov 202527.8%32.6%17.9%16.1%5.7%
Dec 202529.9%31%19.6%12.8%6.8%
Jan 202631.4%30.9%20.3%12.2%5.3%
Feb 202631.9%31.7%19.6%11.5%5.3%
Mar 202630.7%29.9%22.3%11.5%5.6%
Apr 202628.7%27.9%29.4%9.5%4.5%
May 202628.9%27.6%29.7%9.9%4%
Jun 202630.8%27%27.8%9.3%5%
Jul 202630.7%26.4%26.6%9.9%6.3%
Aug 202634.1%27.5%23.7%9.4%5.3%
Sep 2026—————
  1. 1.Photopea

    34.1%

    held 1st · 3.6M estimated branded searches · +0.08% vs prior month · +3.4 points

  2. moved from 3rd to 2nd · 2.9M estimated branded searches · -6.4% vs prior month · +1 points

  3. 3.Picsart

    23.7%

    moved from 2nd to 3rd · 2.5M estimated branded searches · -19.7% vs prior month · -2.9 points

  4. 4.Pixlr

    9.4%

    held 4th · 993K estimated branded searches · -14.4% vs prior month · -0.5 points

  5. 5.Fotor

    5.3%

    held 5th · 561K estimated branded searches · -24.2% vs prior month · -1 points

Compare search popularity between Adobe Photoshop and its closest rivals

How has branded search demand for Adobe Photoshop changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, Adobe Photoshop’s estimated Share of Search among online photo editors worldwide decreased from 31.9% to 27.5%.
  • Across the 11 months ending August 2026, Adobe Photoshop’s estimated Share of Search among online photo editors worldwide peaked at 32.6% in November 2025 and was lowest at 26.4% in July 2026.

How did search popularity change for online photo editors worldwide in August 2026?

  1. In August 2026, Adobe Photoshop overtook Picsart to rank 2nd among online photo editors worldwide, at 27.5%.

  2. In August 2026, Photopea gained estimated Share of Search among online photo editors worldwide, from 30.7% to 34.1%.

  3. In August 2026, Picsart lost estimated Share of Search among online photo editors worldwide, from 26.6% to 23.7%.

  4. In August 2026, Fotor lost estimated Share of Search among online photo editors worldwide, from 6.3% to 5.3%.

  5. Estimated monthly branded searches for Pixlr worldwide fell 41.9% over 11 measured months, from 1.7M to 993K in August 2026.

How is Adobe Photoshop measured?

Brandwave collects information about searches that people make online using Adobe Photoshop’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

150 branded search terms

  • adobe photoshop
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How the Brand Demand Index is measured

Who owns Adobe Photoshop?

Adobe Photoshop is owned by Adobe. Brandwave also tracks Magento, Adobe Express, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Marketo Engage and Adobe Workfront, owned by the same company, worldwide.

Do you work for Adobe Photoshop? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Adobe Photoshop your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.