How popular isAdobe InDesign in search?
In August 2026, there were an estimated 314K branded searches for Adobe InDesign worldwide which is down 29.9% over the last 11 months. Adobe InDesign holds 0.17% estimated Share of Search among graphic design software worldwide and is ranked 12th of 31 competitors for search popularity. These are worldwide searches for English-language branded terms.
Canva88.8%Adobe Express2.7%
Photopea2%
Picsart1.4%
Pixlr0.55%- +3 more
Fotor0.31%
Affinity0.16%- +18 more
Follow Adobe InDesign and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which graphic design software compete with Adobe InDesign?
Share of Search by month for Canva, Adobe Express, Adobe InDesign. The figures are in the table below the chart.
View monthly share of search table
| Month | Canva | Adobe Express | Photopea | Adobe Photoshop | Picsart | Pixlr | Adobe Illustrator | GIMP | CorelDRAW | Inkscape | Fotor | Adobe InDesign | Affinity | Kittl | Microsoft Designer | Paint.NET | PhotoScape | Scribus | VistaCreate | Visme | Pixelmator | PaintShop Pro | QuarkXPress | Linearity Curve | Boxy SVG | Amadine | Swift Publisher | Xara | Vectr | VivaDesigner | Acorn |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.4% | 1.9% | 1.6% | 1.6% | 0.85% | 0.66% | 0.35% | 0.5% | 0.36% | 0.28% | 0.33% | 0.17% | 0.25% | 0.16% | 0.19% | 0.08% | 0.06% | 0.03% | 0.06% | 0.07% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Nov 2025 | 88.6% | 2.3% | 1.6% | 1.9% | 1% | 0.93% | 0.4% | 0.59% | 0.42% | 0.35% | 0.33% | 0.2% | 0.67% | 0.17% | 0.15% | 0.09% | 0.06% | 0.04% | 0.05% | 0.09% | 0.02% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 88.6% | 1.8% | 2% | 2% | 1.3% | 0.84% | 0.42% | 0.6% | 0.44% | 0.35% | 0.44% | 0.2% | 0.28% | 0.17% | 0.14% | 0.11% | 0.07% | 0.04% | 0.06% | 0.07% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 90.5% | 1.4% | 1.7% | 1.6% | 1.1% | 0.64% | 0.36% | 0.58% | 0.43% | 0.35% | 0.28% | 0.21% | 0.22% | 0.17% | 0.12% | 0.09% | 0.06% | 0.04% | 0.05% | 0.05% | 0.09% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 89.7% | 2.6% | 1.6% | 1.6% | 1% | 0.59% | 0.37% | 0.49% | 0.36% | 0.35% | 0.27% | 0.17% | 0.17% | 0.14% | 0.12% | 0.08% | 0.06% | 0.04% | 0.04% | 0.05% | 0.04% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 88.7% | 3.4% | 1.6% | 1.6% | 1.2% | 0.62% | 0.37% | 0.49% | 0.37% | 0.34% | 0.3% | 0.2% | 0.17% | 0.14% | 0.12% | 0.09% | 0.06% | 0.04% | 0.05% | 0.06% | 0.03% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 89.9% | 1.8% | 1.6% | 1.6% | 1.7% | 0.55% | 0.4% | 0.47% | 0.37% | 0.34% | 0.26% | 0.17% | 0.16% | 0.14% | 0.12% | 0.08% | 0.06% | 0.03% | 0.05% | 0.04% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| May 2026 | 89.6% | 2.4% | 1.6% | 1.6% | 1.7% | 0.56% | 0.37% | 0.39% | 0.36% | 0.34% | 0.22% | 0.17% | 0.13% | 0.12% | 0.18% | 0.08% | 0.06% | 0.03% | 0.03% | 0.04% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 87.5% | 3.5% | 1.9% | 1.7% | 1.7% | 0.58% | 0.45% | 0.46% | 0.43% | 0.34% | 0.31% | 0.19% | 0.17% | 0.13% | 0.28% | 0.06% | 0.05% | 0.03% | 0.04% | 0.04% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jul 2026 | 84.3% | 5.3% | 2.3% | 1.9% | 2% | 0.73% | 0.58% | 0.54% | 0.51% | 0.39% | 0.47% | 0.2% | 0.19% | 0.15% | 0.15% | 0.07% | 0.06% | 0.04% | 0.05% | 0.03% | 0.03% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 88.8% | 2.7% | 2% | 1.6% | 1.4% | 0.55% | 0.47% | 0.47% | 0.43% | 0.35% | 0.31% | 0.17% | 0.16% | 0.13% | 0.12% | 0.06% | 0.06% | 0.04% | 0.04% | 0.03% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.8% | 160M | +19.8% | +4.5 points | |
| 2, held 2nd | 2.7% | 4.9M | -41.7% | -2.6 points | |
| 3, held 3rd | 2% | 3.6M | +0.08% | -0.3 points | |
| 4, moved from 5th to 4th | 1.6% | 2.9M | -6.4% | -0.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.4% | 2.5M | -19.7% | -0.6 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.55% | 993K | -14.4% | -0.2 points | |
| 7, held 7th | 0.47% | 848K | -7.4% | -0.1 points | |
| 8, held 8th | 0.47% | 847K | -1.6% | -0.1 points | |
| 9, held 9th | 0.43% | 778K | -3.4% | -0.1 points | |
| 10, moved from 11th to 10th | 0.35% | 628K | +0.83% | 0 pointsmoved from 11th to 10th | |
| 11, moved from 10th to 11th | 0.31% | 561K | -24.2% | -0.2 pointsmoved from 10th to 11th | |
| 12, held 12th | 0.17% | 314K | -2.9% | 0 points | |
| 13, held 13th | 0.16% | 289K | -1.5% | 0 points | |
| 14, held 14th | 0.13% | 241K | -0.96% | 0 points | |
| 15, held 15th | 0.12% | 224K | -6.8% | 0 points | |
| 16, held 16th | 0.06% | 111K | -<0.01% | 0 points | |
| 17, held 17th | 0.06% | 101K | +0.48% | 0 points | |
| 18, moved from 19th to 18th | 0.04% | 74K | +18.6% | 0 pointsmoved from 19th to 18th | |
| 19, moved from 18th to 19th | 0.04% | 64.3K | -11.2% | 0 pointsmoved from 18th to 19th | |
| 20, held 20th | 0.03% | 60.4K | +14% | 0 points | |
| 21, held 21st | 0.02% | 41.8K | +0.77% | 0 points | |
| 22, held 22nd | 0.01% | 20.5K | +11.5% | 0 points | |
| 23, moved from 24th to 23rd | <0.01% | 13.6K | +1.3% | 0 pointsmoved from 24th to 23rd | |
| 24, moved from 23rd to 24th | <0.01% | 11.1K | -17.4% | 0 pointsmoved from 23rd to 24th | |
| 25, held 25th | <0.01% | 8.7K | -3.8% | 0 points | |
| 26, held 26th | <0.01% | 2.6K | +0.78% | 0 points | |
| 27, moved from 28th to 27th | <0.01% | 2.1K | +3.4% | 0 pointsmoved from 28th to 27th | |
| 28, moved from 30th to 28th | <0.01% | 1.6K | +2.6% | 0 pointsmoved from 30th to 28th | |
| 29, moved from 27th to 29th | <0.01% | 1.6K | -24.2% | 0 pointsmoved from 27th to 29th | |
| 30, moved from 29th to 30th | <0.01% | 1.5K | -0.65% | 0 pointsmoved from 29th to 30th | |
| 31, held 31st | <0.01% | 520 | +18.2% | 0 points |
1.
Canva88.8%
Held 1st. 160M estimated branded searches, +19.8% vs prior month. Share +4.5 points.
2.7%
Held 2nd. 4.9M estimated branded searches, -41.7% vs prior month. Share -2.6 points.
3.
Photopea2%
Held 3rd. 3.6M estimated branded searches, +0.08% vs prior month. Share -0.3 points.
1.6%
Moved from 5th to 4th. 2.9M estimated branded searches, -6.4% vs prior month. Share -0.3 points.
5.
Picsart1.4%
Moved from 4th to 5th. 2.5M estimated branded searches, -19.7% vs prior month. Share -0.6 points.
6.
Pixlr0.55%
Held 6th. 993K estimated branded searches, -14.4% vs prior month. Share -0.2 points.
0.47%
Held 7th. 848K estimated branded searches, -7.4% vs prior month. Share -0.1 points.
8.
GIMP0.47%
Held 8th. 847K estimated branded searches, -1.6% vs prior month. Share -0.1 points.
0.43%
Held 9th. 778K estimated branded searches, -3.4% vs prior month. Share -0.1 points.
10.
Inkscape0.35%
Moved from 11th to 10th. 628K estimated branded searches, +0.83% vs prior month. Share 0 points.
11.
Fotor0.31%
Moved from 10th to 11th. 561K estimated branded searches, -24.2% vs prior month. Share -0.2 points.
0.17%
Held 12th. 314K estimated branded searches, -2.9% vs prior month. Share 0 points.
13.
Affinity0.16%
Held 13th. 289K estimated branded searches, -1.5% vs prior month. Share 0 points.
14.
Kittl0.13%
Held 14th. 241K estimated branded searches, -0.96% vs prior month. Share 0 points.
0.12%
Held 15th. 224K estimated branded searches, -6.8% vs prior month. Share 0 points.
16.
Paint.NET
0.06%
Held 16th. 111K estimated branded searches, -<0.01% vs prior month. Share 0 points.
17.PhotoScape
0.06%
Held 17th. 101K estimated branded searches, +0.48% vs prior month. Share 0 points.
18.
Scribus0.04%
Moved from 19th to 18th. 74K estimated branded searches, +18.6% vs prior month. Share 0 points.
19.
VistaCreate0.04%
Moved from 18th to 19th. 64.3K estimated branded searches, -11.2% vs prior month. Share 0 points.
20.
Visme0.03%
Held 20th. 60.4K estimated branded searches, +14% vs prior month. Share 0 points.
21.
Pixelmator0.02%
Held 21st. 41.8K estimated branded searches, +0.77% vs prior month. Share 0 points.
0.01%
Held 22nd. 20.5K estimated branded searches, +11.5% vs prior month. Share 0 points.
23.
QuarkXPress<0.01%
Moved from 24th to 23rd. 13.6K estimated branded searches, +1.3% vs prior month. Share 0 points.
<0.01%
Moved from 23rd to 24th. 11.1K estimated branded searches, -17.4% vs prior month. Share 0 points.
25.
Boxy SVG<0.01%
Held 25th. 8.7K estimated branded searches, -3.8% vs prior month. Share 0 points.
26.
Amadine
<0.01%
Held 26th. 2.6K estimated branded searches, +0.78% vs prior month. Share 0 points.
<0.01%
Moved from 28th to 27th. 2.1K estimated branded searches, +3.4% vs prior month. Share 0 points.
28.
Xara<0.01%
Moved from 30th to 28th. 1.6K estimated branded searches, +2.6% vs prior month. Share 0 points.
29.
Vectr<0.01%
Moved from 27th to 29th. 1.6K estimated branded searches, -24.2% vs prior month. Share 0 points.
30.
VivaDesigner<0.01%
Moved from 29th to 30th. 1.5K estimated branded searches, -0.65% vs prior month. Share 0 points.
31.
Acorn
<0.01%
Held 31st. 520 estimated branded searches, +18.2% vs prior month. Share 0 points.
Compare search popularity between Adobe InDesign and its closest rivals
How has branded search demand for Adobe InDesign changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Adobe InDesign worldwide fell from 448K to 314K.
- Across the 11 months ending August 2026, Adobe InDesign rose from 14th to 12th among graphic design software worldwide.
How did search popularity change for graphic design software worldwide in August 2026?
6 changes
In August 2026, Canva gained estimated Share of Search among graphic design software worldwide, from 84.3% to 88.8%.
In August 2026, Adobe Express lost estimated Share of Search among graphic design software worldwide, from 5.3% to 2.7%.
In August 2026, Picsart lost estimated Share of Search among graphic design software worldwide, from 2% to 1.4%.
In August 2026, Xara rose from 30th to 28th among graphic design software worldwide.
In August 2026, Adobe Photoshop rose from 5th to 4th among graphic design software worldwide.
In August 2026, Inkscape rose from 11th to 10th among graphic design software worldwide.
Where does Adobe InDesign compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Graphic design software | 12th of 31 | 0.17% | Shown above |
| Desktop publishing software | 1st of 7 | 45.1% | Show ranking |
How is Adobe InDesign measured?
Brandwave collects information about searches that people make online using Adobe InDesign’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
35 branded search terms
- adobe indesign
- adobe indesign cost
- adobe indesign desktop publishing
- adobe indesign download
- adobe indesign free
- adobe indesign free download
- adobe indesign free trial
- adobe indesign online
- adobe indesign subscription
- download indesign
- how much is adobe indesign
- how much is indesign
- indesign
- indesign 2
- indesign 2025
- indesign 2026
- indesign ai
- indesign app
- indesign cost
- indesign editor
- indesign for ipad
- indesign for mac
- indesign for windows
- indesign free
- indesign free download
- indesign free trial
- indesign graphic design software
- indesign online
- indesign photo editing
- indesign price
- indesign pricing
- indesign pro
- indesign software
- indesign subscription
- indesign vector graphics
Who owns Adobe InDesign?
Magento,
Do you work for Adobe InDesign? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Adobe InDesign your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.