Brandwave

How popular isAdobe InDesign in search?

In August 2026, there were an estimated 314K branded searches for Adobe InDesign worldwide which is down 29.9% over the last 11 months. Adobe InDesign holds 45.1% estimated Share of Search among desktop publishing software worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adobe InDesign45.1%
  2. Affinity41.6%
  3. Scribus10.6%
  4. QuarkXPress2%
  5. Swift Publisher0.3%
  6. Xara0.23%
  7. VivaDesigner0.22%
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Which desktop publishing software compete with Adobe InDesign?

Adobe InDesign against desktop publishing software worldwide, by month

Share of Search by month for Adobe InDesign, Affinity, Scribus. The figures are in the table below the chart.

View monthly share of search table
MonthAdobe InDesignAffinityScribusQuarkXPressSwift PublisherXaraVivaDesigner
Oct 202537.1%53%7.3%1.9%0.25%0.27%0.23%
Nov 202521.9%72.3%4.4%1.1%0.13%0.13%0.11%
Dec 202537.9%52.1%7.5%1.7%0.3%0.25%0.21%
Jan 202642.8%45.5%9.1%1.9%0.29%0.22%0.2%
Feb 202643.1%43.2%10.6%2.3%0.29%0.28%0.27%
Mar 202647.9%39.6%9.5%2.2%0.32%0.25%0.26%
Apr 202646.2%41.6%9.1%2.2%0.33%0.25%0.3%
May 202648.6%38.8%9.7%2.2%0.29%0.25%0.23%
Jun 202646.9%42.3%8.3%1.8%0.27%0.21%0.22%
Jul 202646.3%42.1%8.9%1.9%0.29%0.22%0.22%
Aug 202645.1%41.6%10.6%2%0.3%0.23%0.22%
Sep 2026———————

  1. 1.Adobe InDesign

    45.1%

    Held 1st. 314K estimated branded searches, -2.9% vs prior month. Share -1.2 points.

  2. 2.Affinity

    41.6%

    Held 2nd. 289K estimated branded searches, -1.5% vs prior month. Share -0.5 points.

  3. 3.Scribus

    10.6%

    Held 3rd. 74K estimated branded searches, +18.6% vs prior month. Share +1.7 points.

  4. 4.QuarkXPress

    2%

    Held 4th. 13.6K estimated branded searches, +1.3% vs prior month. Share 0 points.

  5. 5.Swift Publisher

    0.3%

    Held 5th. 2.1K estimated branded searches, +3.4% vs prior month. Share 0 points.

  6. 6.Xara

    0.23%

    Moved from 7th to 6th. 1.6K estimated branded searches, +2.6% vs prior month. Share 0 points.

  7. 7.VivaDesigner

    0.22%

    Moved from 6th to 7th. 1.5K estimated branded searches, -0.65% vs prior month. Share 0 points.

Compare search popularity between Adobe InDesign and its closest rivals

How has branded search demand for Adobe InDesign changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Adobe InDesign worldwide fell from 448K to 314K.
  • Across the 11 months ending August 2026, Adobe InDesign’s estimated Share of Search among desktop publishing software worldwide increased from 37.1% to 45.1%.
  • Across the 11 months ending August 2026, Adobe InDesign’s estimated Share of Search among desktop publishing software worldwide peaked at 48.6% in May 2026 and was lowest at 21.9% in November 2025.
  • Across the 11 months ending August 2026, Adobe InDesign rose from 2nd to 1st among desktop publishing software worldwide.

How did search popularity change for desktop publishing software worldwide in August 2026?

  1. In August 2026, Scribus gained estimated Share of Search among desktop publishing software worldwide, from 8.9% to 10.6%.

  2. In August 2026, Adobe InDesign lost estimated Share of Search among desktop publishing software worldwide, from 46.3% to 45.1%.

  3. In August 2026, Affinity lost estimated Share of Search among desktop publishing software worldwide, from 42.1% to 41.6%.

  4. In August 2026, Xara rose from 7th to 6th among desktop publishing software worldwide.

  5. In August 2026, VivaDesigner fell from 6th to 7th among desktop publishing software worldwide.

  6. Estimated monthly branded searches for QuarkXPress worldwide fell 39.9% over 11 measured months, from 22.6K to 13.6K in August 2026.

Where does Adobe InDesign compete?

Adobe InDesign is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Graphic design software12th of 310.17%Show ranking
Desktop publishing software1st of 745.1%Shown above

How is Adobe InDesign measured?

Brandwave collects information about searches that people make online using Adobe InDesign’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

35 branded search terms

  • adobe indesign
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  • adobe indesign desktop publishing
  • adobe indesign download
  • adobe indesign free
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  • indesign free
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  • indesign free trial
  • indesign graphic design software
  • indesign online
  • indesign photo editing
  • indesign price
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  • indesign pro
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  • indesign vector graphics

How the Brand Demand Index is measured

Who owns Adobe InDesign?

Adobe InDesign is owned by Adobe. Brandwave also tracks Magento, Adobe Acrobat, Adobe Express, Adobe Illustrator, Adobe Lightroom, Adobe Marketo Engage, Adobe Photoshop, Adobe Premiere Pro and Adobe Workfront, owned by the same company, worldwide.

Do you work for Adobe InDesign? To request corrections or removal please contact us via our support page and we will be happy to assist.

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