Brandwave

Adobe InDesign vs Affinity:Which is more popular by branded search?

In August 2026, Adobe InDesign and Affinity were level on Share of Search among graphic design software worldwide, with an estimated 314K versus 289K branded searches, at 0.17% and 0.16% estimated Share of Search. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among graphic design software worldwide in August 2026Which is more popular in search, Adobe InDesign or Affinity?
Adobe InDesign0.17%314K searches
vs
Affinity0.16%289K searches
Add a brand to this comparison

Follow Adobe InDesign vs Affinity and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Adobe InDesign or Affinity?

Compare graphic design software for creating branding, marketing graphics, images, illustrations and page layouts. This broad set covers browser platforms and installed creative applications; narrower sets compare tools for specific design workflows. Demand reflects searches for the participating product brands, not software usage or revenue market share. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Adobe InDesign and Affinity among graphic design software worldwide, by month

Share of Search by month for Adobe InDesign, Affinity. The figures are in the table below the chart.

View monthly share of search table
MonthCanvaAdobe ExpressPhotopeaAdobe PhotoshopPicsartPixlrAdobe IllustratorGIMPCorelDRAWInkscapeFotorAdobe InDesignAffinityKittlMicrosoft DesignerPaint.NETPhotoScapeScribusVistaCreateVismePixelmatorPaintShop ProQuarkXPressLinearity CurveBoxy SVGAmadineSwift PublisherXaraVectrVivaDesignerAcorn
Oct 202590.4%1.9%1.6%1.6%0.85%0.66%0.35%0.5%0.36%0.28%0.33%0.17%0.25%0.16%0.19%0.08%0.06%0.03%0.06%0.07%0.02%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Nov 202588.6%2.3%1.6%1.9%1%0.93%0.4%0.59%0.42%0.35%0.33%0.2%0.67%0.17%0.15%0.09%0.06%0.04%0.05%0.09%0.02%0.02%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Dec 202588.6%1.8%2%2%1.3%0.84%0.42%0.6%0.44%0.35%0.44%0.2%0.28%0.17%0.14%0.11%0.07%0.04%0.06%0.07%0.02%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Jan 202690.5%1.4%1.7%1.6%1.1%0.64%0.36%0.58%0.43%0.35%0.28%0.21%0.22%0.17%0.12%0.09%0.06%0.04%0.05%0.05%0.09%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Feb 202689.7%2.6%1.6%1.6%1%0.59%0.37%0.49%0.36%0.35%0.27%0.17%0.17%0.14%0.12%0.08%0.06%0.04%0.04%0.05%0.04%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Mar 202688.7%3.4%1.6%1.6%1.2%0.62%0.37%0.49%0.37%0.34%0.3%0.2%0.17%0.14%0.12%0.09%0.06%0.04%0.05%0.06%0.03%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Apr 202689.9%1.8%1.6%1.6%1.7%0.55%0.4%0.47%0.37%0.34%0.26%0.17%0.16%0.14%0.12%0.08%0.06%0.03%0.05%0.04%0.02%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
May 202689.6%2.4%1.6%1.6%1.7%0.56%0.37%0.39%0.36%0.34%0.22%0.17%0.13%0.12%0.18%0.08%0.06%0.03%0.03%0.04%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Jun 202687.5%3.5%1.9%1.7%1.7%0.58%0.45%0.46%0.43%0.34%0.31%0.19%0.17%0.13%0.28%0.06%0.05%0.03%0.04%0.04%0.02%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Jul 202684.3%5.3%2.3%1.9%2%0.73%0.58%0.54%0.51%0.39%0.47%0.2%0.19%0.15%0.15%0.07%0.06%0.04%0.05%0.03%0.03%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Aug 202688.8%2.7%2%1.6%1.4%0.55%0.47%0.47%0.43%0.35%0.31%0.17%0.16%0.13%0.12%0.06%0.06%0.04%0.04%0.03%0.02%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Sep 2026———————————————————————————————

How has the Adobe InDesign and Affinity comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: Adobe InDesign took it in March 2026.
  • Across the 11 months ending August 2026, Adobe InDesign’s estimated Share of Search among graphic design software worldwide held steady at 0.17%, and its estimated monthly branded searches moved from 448K to 314K.
  • Across the 11 months ending August 2026, Affinity’s estimated Share of Search among graphic design software worldwide moved from 0.25% to 0.16%, and its estimated monthly branded searches moved from 640K to 289K.

How did search popularity change for graphic design software worldwide in August 2026?

  1. Estimated monthly branded searches for Affinity worldwide fell 54.8% over 11 measured months, from 640K to 289K in August 2026.

  2. Estimated monthly branded searches for Adobe InDesign worldwide fell 29.9% over 11 measured months, from 448K to 314K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Adobe InDesign’s and Affinity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe InDesign

35 branded search terms

  • adobe indesign
  • adobe indesign cost
  • adobe indesign desktop publishing
  • adobe indesign download
  • adobe indesign free
  • adobe indesign free download
  • adobe indesign free trial
  • adobe indesign online
  • adobe indesign subscription
  • download indesign
  • how much is adobe indesign
  • how much is indesign
  • indesign
  • indesign 2
  • indesign 2025
  • indesign 2026
  • indesign ai
  • indesign app
  • indesign cost
  • indesign editor
  • indesign for ipad
  • indesign for mac
  • indesign for windows
  • indesign free
  • indesign free download
  • indesign free trial
  • indesign graphic design software
  • indesign online
  • indesign photo editing
  • indesign price
  • indesign pricing
  • indesign pro
  • indesign software
  • indesign subscription
  • indesign vector graphics

Affinity

127 branded search terms

  • affinity app
  • affinity app android
  • affinity app cost
  • affinity app download
  • affinity app for android
  • affinity app for ipad
  • affinity app free
  • affinity app ipad
  • affinity app linux
  • affinity app review
  • affinity app reviews
  • affinity app windows
  • affinity by canva
  • affinity canva
  • affinity design
  • affinity designer
  • affinity designer 2
  • affinity designer 2 download
  • affinity designer 2 for ipad
  • affinity designer ai
  • affinity designer android
  • affinity designer app
  • affinity designer cost
  • affinity designer desktop publishing
  • affinity designer download
  • affinity designer for android
  • affinity designer for iphone
  • affinity designer for linux
  • affinity designer free
  • affinity designer free download
  • affinity designer free trial
  • affinity designer graphic design
  • affinity designer graphic design software
  • affinity designer ipad
  • affinity designer iphone
  • affinity designer linux
  • affinity designer mac
  • affinity designer online
  • affinity designer photo editing
  • affinity designer price
  • affinity designer program
  • affinity designer review
  • affinity designer subscription
  • affinity designer trial
  • affinity designer vector graphics
  • affinity designer website
  • affinity designer windows
  • affinity photo
  • affinity photo 2
  • affinity photo 2 download
  • affinity photo ai
  • affinity photo android
  • affinity photo app
  • affinity photo cost
  • affinity photo download
  • affinity photo editing software
  • affinity photo editor
  • affinity photo for android
  • affinity photo for linux
  • affinity photo free
  • affinity photo free download
  • affinity photo free trial
  • affinity photo graphic design
  • affinity photo ipad
  • affinity photo iphone
  • affinity photo linux
  • affinity photo mac
  • affinity photo online
  • affinity photo pro
  • affinity photo review
  • affinity photo software
  • affinity photo trial
  • affinity photo windows
  • affinity publisher
  • affinity publisher 2
  • affinity publisher android
  • affinity publisher app
  • affinity publisher cost
  • affinity publisher download
  • affinity publisher for ipad
  • affinity publisher free
  • affinity publisher free download
  • affinity publisher free trial
  • affinity publisher ipad
  • affinity publisher linux
  • affinity publisher mac
  • affinity publisher online
  • affinity publisher price
  • affinity publisher review
  • affinity publisher software
  • affinity publisher trial
  • affinity publisher website
  • affinity publisher windows
  • affinity software
  • affinity software cost
  • affinity software download
  • affinity software free
  • affinity software free download
  • affinity software free trial
  • affinity software ipad
  • affinity software linux
  • affinity software mac
  • affinity software review
  • affinity software trial
  • affinity studio
  • affinity studio 2
  • affinity studio ai
  • affinity studio android
  • affinity studio by canva
  • affinity studio for linux
  • affinity studio free
  • affinity studio ipad
  • affinity studio linux
  • affinity studio price
  • affinity studio review
  • affinity.studio
  • canva affinity
  • serif affinity
  • serif affinity designer download
  • serif affinity designer for windows
  • serif affinity designer free download
  • serif affinity designer review
  • serif affinity designer software
  • serif affinity photo download
  • serif affinity photo review
  • serif affinity photo software
  • serif affinity photo windows

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start your marketing record