Brandwave

How popular isFigma?

In September 2026, people searched for Figma by name about 5 million times worldwide, an 18.3% decrease from the previous year. These searches made up 2.4% of all global graphic design software searches, placing Figma second out of 32 brands. When we asked both ChatGPT and Google AI Overviews about graphic design software, Figma appeared in four of the five answers and was the seventh most recommended of the 32.

Search and AI answers in September 2026

Figma is the second most searched of 32 competitors and the seventh most recommended in AI answers.

  1. CanvaShare of searches 90.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. FigmaShare of searches 2.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 7th
  3. PhotopeaShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Adobe PhotoshopShare of searches 1.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. Adobe ExpressShare of searches 0.91%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th

+27 more

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Top graphic design software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Figma was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Figma is the seventh most recommended of the 32.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canva1st
  2. Adobe Illustrator2nd
  3. Adobe Photoshop3rd
  4. Affinity4th
  5. Adobe Express5th
  6. GIMP6th
  7. Figma7th
  8. Inkscape8th
  9. Adobe InDesign9th
  10. VistaCreate10th
  11. +22 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Photoshop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Illustrator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Figma4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adobe Express4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Affinity4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GIMP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Inkscape3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe InDesign2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VistaCreate1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+22 more

See every answer about graphic design software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which graphic design software compete with Figma?

Figma against graphic design software worldwide, by month

Share of searches by month for Canva, Figma. The figures are in the table below the chart.

View monthly share of searches table
MonthCanvaFigmaPhotopeaAdobe PhotoshopAdobe ExpressPicsartPixlrGIMPInkscapeAdobe IllustratorCorelDRAWAdobe InDesignFotorAffinityKittlMicrosoft DesignerPaint.NETPhotoScapeVismeScribusVistaCreatePixelmatorQuarkXPressPaintShop ProBoxy SVGLinearity CurveAmadineSwift PublisherVivaDesignerXaraVectrAcorn
Oct 202589.9%2.4%1.6%1.4%0.79%0.79%0.6%0.44%0.27%0.27%0.25%0.16%0.24%0.26%0.16%0.14%0.07%0.06%0.07%0.03%0.06%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Nov 202587.9%2.9%1.6%1.6%0.93%0.98%0.74%0.53%0.33%0.33%0.29%0.19%0.24%0.71%0.16%0.13%0.09%0.06%0.09%0.04%0.06%0.02%<0.01%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Dec 202587.6%2.9%2%1.8%0.93%1.2%0.69%0.53%0.33%0.33%0.3%0.18%0.34%0.31%0.16%0.14%0.1%0.06%0.07%0.04%0.07%0.02%<0.01%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Jan 202689.4%2.4%1.6%1.4%0.93%0.98%0.57%0.53%0.34%0.27%0.3%0.19%0.19%0.25%0.16%0.12%0.09%0.06%0.05%0.04%0.05%0.08%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Feb 202689.8%2.4%1.6%1.4%0.93%0.94%0.5%0.44%0.34%0.27%0.25%0.16%0.17%0.18%0.13%0.11%0.07%0.05%0.05%0.04%0.05%0.03%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Mar 202689%2.9%1.7%1.4%0.93%1.1%0.56%0.44%0.34%0.28%0.25%0.19%0.2%0.19%0.14%0.11%0.09%0.05%0.06%0.04%0.05%0.03%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Apr 202688.9%2.9%1.6%1.3%0.94%1.5%0.47%0.42%0.33%0.27%0.25%0.15%0.19%0.16%0.13%0.11%0.07%0.05%0.04%0.03%0.05%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
May 202689.1%2.9%1.6%1.3%0.91%1.6%0.48%0.35%0.33%0.27%0.25%0.15%0.13%0.14%0.12%0.11%0.07%0.05%0.04%0.03%0.04%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Jun 202688.4%2.9%2%1.3%0.9%1.7%0.48%0.43%0.34%0.27%0.3%0.17%0.16%0.19%0.13%0.11%0.06%0.05%0.04%0.03%0.04%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Jul 202686.6%3.4%2.4%1.6%0.88%1.7%0.61%0.51%0.4%0.32%0.37%0.18%0.17%0.22%0.16%0.13%0.07%0.06%0.03%0.04%0.05%0.03%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Aug 202689.2%2.4%2%1.4%0.91%1.2%0.48%0.43%0.34%0.27%0.3%0.16%0.24%0.17%0.13%0.11%0.06%0.05%0.03%0.04%0.04%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Sep 202690.2%2.4%1.7%1.2%0.91%0.82%0.46%0.42%0.34%0.27%0.25%0.24%0.19%0.18%0.09%0.09%0.05%0.04%0.04%0.04%0.03%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%

  1. 1.Canva

    90.2%

    Held 1st. 187M estimated branded searches, +21.9% vs prior month. Share +1.1 points.

  2. 2.Figma

    2.4%

    Held 2nd. 5M estimated branded searches, +22.2% vs prior month. Share 0 points.

  3. 3.Photopea

    1.7%

    Held 3rd. 3.4M estimated branded searches, -1.5% vs prior month. Share -0.4 points.

  4. 4.Adobe Photoshop

    1.2%

    Held 4th. 2.4M estimated branded searches, +4.1% vs prior month. Share -0.2 points.

  5. 5.Adobe Express

    0.91%

    Moved from 6th to 5th. 1.9M estimated branded searches, +21% vs prior month. Share 0 points.

  6. 6.Picsart

    0.82%

    Moved from 5th to 6th. 1.7M estimated branded searches, -20.5% vs prior month. Share -0.4 points.

  7. 7.Pixlr

    0.46%

    Held 7th. 956K estimated branded searches, +17% vs prior month. Share 0 points.

  8. 8.GIMP

    0.42%

    Held 8th. 880K estimated branded searches, +18.6% vs prior month. Share 0 points.

  9. 9.Inkscape

    0.34%

    Held 9th. 705K estimated branded searches, +21.8% vs prior month. Share 0 points.

  10. 10.Adobe Illustrator

    0.27%

    Moved from 11th to 10th. 568K estimated branded searches, +21.8% vs prior month. Share 0 points.

  11. 11.CorelDRAW

    0.25%

    Moved from 10th to 11th. 517K estimated branded searches, -1.2% vs prior month. Share -0.1 points.

  12. 12.Adobe InDesign

    0.24%

    Moved from 14th to 12th. 494K estimated branded searches, +84.9% vs prior month. Share +0.1 points.

  13. 13.Fotor

    0.19%

    Moved from 12th to 13th. 386K estimated branded searches, -4.5% vs prior month. Share 0 points.

  14. 14.Affinity

    0.18%

    Moved from 13th to 14th. 376K estimated branded searches, +26.5% vs prior month. Share 0 points.

  15. 15.Kittl

    0.09%

    Held 15th. 191K estimated branded searches, -17.4% vs prior month. Share 0 points.

  16. 16.Microsoft Designer

    0.09%

    Held 16th. 187K estimated branded searches, -3.6% vs prior month. Share 0 points.

  17. 17.Paint.NET

    0.05%

    Held 17th. 102K estimated branded searches, +0.93% vs prior month. Share 0 points.

  18. 18.PhotoScape

    0.04%

    Held 18th. 92K estimated branded searches, +5.7% vs prior month. Share 0 points.

  19. 19.Visme

    0.04%

    Moved from 21st to 19th. 83K estimated branded searches, +43.2% vs prior month. Share 0 points.

  20. 20.Scribus

    0.04%

    Held 20th. 79K estimated branded searches, +22.7% vs prior month. Share 0 points.

  21. 21.VistaCreate

    0.03%

    Moved from 19th to 21st. 63.6K estimated branded searches, -10.6% vs prior month. Share 0 points.

  22. 22.Pixelmator

    0.02%

    Held 22nd. 37.9K estimated branded searches, -0.58% vs prior month. Share 0 points.

  23. 23.QuarkXPress

    <0.01%

    Moved from 24th to 23rd. 14.7K estimated branded searches, +21.8% vs prior month. Share 0 points.

  24. 24.PaintShop Pro

    <0.01%

    Moved from 23rd to 24th. 12.9K estimated branded searches, -0.46% vs prior month. Share 0 points.

  25. 25.Boxy SVG

    <0.01%

    Moved from 26th to 25th. 10.3K estimated branded searches, +22.1% vs prior month. Share 0 points.

  26. 26.Linearity Curve

    <0.01%

    Moved from 25th to 26th. 10.1K estimated branded searches, -5.5% vs prior month. Share 0 points.

  27. 27.Amadine

    <0.01%

    Held 27th. 2.5K estimated branded searches, -0.4% vs prior month. Share 0 points.

  28. 28.Swift Publisher

    <0.01%

    Held 28th. 1.6K estimated branded searches, -16.7% vs prior month. Share 0 points.

  29. 29.VivaDesigner

    <0.01%

    Held 29th. 1.5K estimated branded searches, +8.1% vs prior month. Share 0 points.

  30. 30.Xara

    <0.01%

    Held 30th. 1.3K estimated branded searches, +8.3% vs prior month. Share 0 points.

  31. 31.Vectr

    <0.01%

    Held 31st. 630 estimated branded searches, +1.6% vs prior month. Share 0 points.

  32. 32.Acorn

    <0.01%

    Held 32nd. 210 estimated branded searches, -12.5% vs prior month. Share 0 points.

Compare popularity between Figma and its closest rivals

Every comparison with Figma

32 comparisons

How has branded search demand for Figma changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Figma worldwide fell from 6.1M to 5M.
  • Across the 12 months ending September 2026, Figma’s share of searches among graphic design software worldwide peaked at 3.4% in July 2026 and was lowest at 2.4% in August 2026.

How did search popularity change for graphic design software worldwide in September 2026?

6 changes

  1. In September 2026, Canva gained share of searches among graphic design software worldwide, from 89.2% to 90.2%.

  2. In September 2026, Adobe InDesign rose from 14th to 12th among graphic design software worldwide.

  3. In September 2026, Visme rose from 21st to 19th among graphic design software worldwide.

  4. In September 2026, Adobe Express rose from 6th to 5th among graphic design software worldwide.

  5. In September 2026, Adobe Illustrator rose from 11th to 10th among graphic design software worldwide.

  6. In September 2026, Boxy SVG rose from 26th to 25th among graphic design software worldwide.

How are Figma’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Figma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • figma

Do you work for Figma? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Figma compete?

Figma is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Graphic design software2nd of 322.4%Shown above
Online design tools2nd of 112.5%Show ranking
Website template marketplaces1st of 757.9%Show ranking
Vector graphics software1st of 1169.4%Show ranking
UI design tools1st of 695.3%Show ranking
Prototyping tools1st of 1095.6%Show ranking
Wireframing tools1st of 696.8%Show ranking
Creator with pink hair and a pink jacket

Is Figma your brand?

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