Brandwave

Figma vs Framer Marketplace:Which is more popular?

In September 2026, Figma had more branded searches than Framer Marketplace among website template marketplaces worldwide. Figma had about 5 million branded searches, while Framer Marketplace had 22,200. Figma made up 57.9% of all website template marketplace searches we track, and Framer Marketplace accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about website template marketplaces, Framer Marketplace appeared in three of the five answers and Figma in two. Framer Marketplace was mentioned before Figma in three out of four answers.

Among website template marketplaces worldwide in September 2026

Who do people search for more?

Figma, about 225 searches for every 1 for Framer Marketplace

Figma 5M searchesFramer Marketplace 22.2K searches

Who does AI mention more?

Framer Marketplace, mentioned in 3 of 5 answers, Figma in 2

Framer Marketplace in 3 of 5Figma in 2 of 5

Who does AI recommend more?

Framer Marketplace, named ahead of Figma in 3 of 4 answers

Framer Marketplace first in 3Figma first in 1

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Top website template marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Framer Marketplace was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Figma was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Framer Marketplace was listed before Figma in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ThemeForest1st
  2. Framer Marketplace2nd
  3. Squarespace3rd
  4. Creative Market4th
  5. TemplateMonster5th
  6. Envato6th
  7. Figma7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ThemeForest4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Framer Marketplace3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TemplateMonster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Figma2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Envato2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Squarespace2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Creative Market2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about website template marketplaces

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Figma or Framer Marketplace more popular in search?

This chart shows how often people search Google for Figma and Framer Marketplace by name. Each line represents a brand's share of searches for all seven website template marketplaces we track, month by month, from English-language searches worldwide.

Figma and Framer Marketplace among website template marketplaces worldwide, by month

Share of searches by month for Figma, Framer Marketplace. The figures are in the table below the chart.

View monthly share of searches table
MonthFigmaEnvatoSquarespaceThemeForestCreative MarketFramer MarketplaceTemplateMonster
Oct 202559.1%21.6%14.5%2.9%1.6%0.21%0.14%
Nov 202560.9%22.3%12.1%3%1.3%0.18%0.15%
Dec 202556.4%25.3%13.8%2.8%1.5%0.2%0.14%
Jan 202654.6%24.5%16.4%2.7%1.5%0.24%0.13%
Feb 202654.6%24.5%16.4%2.7%1.5%0.24%0.13%
Mar 202657.7%21.1%17.3%2.3%1.3%0.21%0.11%
Apr 202662%18.5%15.2%2.5%1.4%0.23%0.12%
May 202662.3%18.6%15.3%2%1.4%0.23%0.1%
Jun 202657.6%21.1%17.3%2.3%1.3%0.31%0.09%
Jul 202657.6%21.1%17.3%2.3%1.3%0.31%0.09%
Aug 202654.9%24.6%16.4%2.2%1.5%0.3%0.09%
Sep 202657.9%21.2%17.4%1.9%1.3%0.26%0.08%

How has the Figma and Framer Marketplace comparison changed over the last 12 months?

3 findings

How did search popularity change for website template marketplaces worldwide in September 2026?

1 change

  1. In September 2026, Figma gained share of searches among website template marketplaces worldwide, from 54.9% to 57.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Figma’s and Framer Marketplace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Figma

1 branded search term

  • figma

Framer Marketplace

1 branded search term

  • framer marketplace

How the Brand Demand Index is measured

Other head-to-heads among website template marketplaces

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