Brandwave

Figma vs Squarespace:Which is more popular?

In September 2026, Figma had more branded searches than Squarespace among website template marketplaces worldwide. Figma had about 5 million branded searches, while Squarespace had 1.5 million. Figma made up 57.9% of all website template marketplace searches we track, and Squarespace accounted for 17.4%. When we asked ChatGPT and Google AI Overviews about website template marketplaces, Figma and Squarespace each appeared in two of the five answers. Squarespace was mentioned before Figma in every answer that named either.

Among website template marketplaces worldwide in September 2026

Who do people search for more?

Figma, about 3 searches for every 1 for Squarespace

Figma 5M searchesSquarespace 1.5M searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Figma in 2 of 5Squarespace in 2 of 5

Who does AI recommend more?

Squarespace, named ahead of Figma in 2 of 2 answers

Squarespace first in 2Figma never first

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Top website template marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Figma was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Squarespace was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Squarespace was listed before Figma in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ThemeForest1st
  2. Framer Marketplace2nd
  3. Squarespace3rd
  4. Creative Market4th
  5. TemplateMonster5th
  6. Envato6th
  7. Figma7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ThemeForest4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Framer Marketplace3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TemplateMonster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Figma2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Envato2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Squarespace2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Creative Market2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about website template marketplaces

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Figma or Squarespace more popular in search?

This chart shows how often people search Google for Figma and Squarespace by name. Each line represents a brand's share of searches for all seven website template marketplaces we track, month by month, from English-language searches worldwide.

Figma and Squarespace among website template marketplaces worldwide, by month

Share of searches by month for Figma, Squarespace. The figures are in the table below the chart.

View monthly share of searches table
MonthFigmaEnvatoSquarespaceThemeForestCreative MarketFramer MarketplaceTemplateMonster
Oct 202559.1%21.6%14.5%2.9%1.6%0.21%0.14%
Nov 202560.9%22.3%12.1%3%1.3%0.18%0.15%
Dec 202556.4%25.3%13.8%2.8%1.5%0.2%0.14%
Jan 202654.6%24.5%16.4%2.7%1.5%0.24%0.13%
Feb 202654.6%24.5%16.4%2.7%1.5%0.24%0.13%
Mar 202657.7%21.1%17.3%2.3%1.3%0.21%0.11%
Apr 202662%18.5%15.2%2.5%1.4%0.23%0.12%
May 202662.3%18.6%15.3%2%1.4%0.23%0.1%
Jun 202657.6%21.1%17.3%2.3%1.3%0.31%0.09%
Jul 202657.6%21.1%17.3%2.3%1.3%0.31%0.09%
Aug 202654.9%24.6%16.4%2.2%1.5%0.3%0.09%
Sep 202657.9%21.2%17.4%1.9%1.3%0.26%0.08%

How has the Figma and Squarespace comparison changed over the last 12 months?

3 findings

How did search popularity change for website template marketplaces worldwide in September 2026?

2 changes

  1. In September 2026, Figma gained share of searches among website template marketplaces worldwide, from 54.9% to 57.9%.

  2. In September 2026, Squarespace gained share of searches among website template marketplaces worldwide, from 16.4% to 17.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Figma’s and Squarespace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Figma

1 branded search term

  • figma

Squarespace

1 branded search term

  • squarespace

How the Brand Demand Index is measured

Other head-to-heads among website template marketplaces

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