Brandwave

How popular isFigma in search?

In August 2026, there were an estimated 4.1M branded searches for Figma worldwide which is down 33.2% over the last 11 months. Figma holds 86.7% estimated Share of Search among prototyping tools worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Figma86.7%
  2. Framer12.2%
  3. InVision0.7%
  4. Marvel0.21%
  5. ProtoPie0.17%
Figma website (opens in a new tab)

Follow Figma and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which prototyping tools compete with Figma?

Figma against prototyping tools worldwide, by month

Share of Search by month for Figma, Framer. The figures are in the table below the chart.

View monthly share of search table
MonthFigmaFramerInVisionMarvelProtoPie
Oct 202590.5%8.5%0.6%0.18%0.22%
Nov 202590.6%8.5%0.6%0.15%0.22%
Dec 202590.5%8.5%0.6%0.12%0.27%
Jan 202688.7%10.2%0.72%0.1%0.26%
Feb 202688.9%10.2%0.59%0.08%0.26%
Mar 202689%10.2%0.48%0.08%0.26%
Apr 202689.1%10.2%0.39%0.08%0.22%
May 202689.1%10.2%0.39%0.06%0.18%
Jun 202686.9%12.2%0.58%0.17%0.17%
Jul 202687.1%12.2%0.47%0.06%0.14%
Aug 202686.7%12.2%0.7%0.21%0.17%
Sep 2026—————

  1. 1.Figma

    86.7%

    Held 1st. 4.1M estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  2. 2.Framer

    12.2%

    Held 2nd. 578K estimated branded searches, -17.7% vs prior month. Share 0 points.

  3. 3.InVision

    0.7%

    Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

  4. 4.Marvel

    0.21%

    Moved from 5th to 4th. 9.9K estimated branded searches, +175% vs prior month. Share +0.1 points.

  5. 5.ProtoPie

    0.17%

    Moved from 4th to 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Figma and its closest rivals

How has branded search demand for Figma changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Figma worldwide fell from 6.1M to 4.1M.
  • Across the 11 months ending August 2026, Figma’s estimated Share of Search among prototyping tools worldwide decreased from 90.5% to 86.7%.
  • Across the 11 months ending August 2026, Figma’s estimated Share of Search among prototyping tools worldwide peaked at 90.6% in November 2025 and was lowest at 86.7% in August 2026.

How did search popularity change for prototyping tools worldwide in August 2026?

  1. Framer’s estimated Share of Search among prototyping tools worldwide has gained ground for 3 months in a row, from 10.2% to 12.2% in August 2026.

  2. In August 2026, Marvel rose from 5th to 4th among prototyping tools worldwide.

  3. In August 2026, ProtoPie fell from 4th to 5th among prototyping tools worldwide.

  4. Estimated monthly branded searches for Figma worldwide fell 33.2% over 11 measured months, from 6.1M to 4.1M in August 2026.

  5. Estimated monthly branded searches for InVision worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

Where does Figma compete?

Figma is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
UI design tools1st of 584.6%Show ranking
Prototyping tools1st of 586.7%Shown above
Wireframing tools1st of 598.8%Show ranking

How is Figma measured?

Brandwave collects information about searches that people make online using Figma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • figma

Do you work for Figma? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Figma your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free