Adobe XD vs Figma:Which is searched more?
In August 2026, Figma had more branded searches than Adobe XD among UI design tools worldwide. Figma was estimated to have 4.1M branded searches compared to Adobe XD’s 49.5K, and held an 84.6% Share of Search versus Adobe XD’s 1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Adobe XD or Figma?
Compare the tools designers build interfaces in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Figma, Adobe XD. The figures are in the table below the chart.
View monthly share of search table
| Month | Figma | Adobe XD |
|---|---|---|
| Oct 2025 | 88.8% | 1.3% |
| Nov 2025 | 88.9% | 1.3% |
| Dec 2025 | 89% | 1.1% |
| Jan 2026 | 87.2% | 1.3% |
| Feb 2026 | 87.6% | 0.87% |
| Mar 2026 | 87.8% | 0.71% |
| Apr 2026 | 87.8% | 0.71% |
| May 2026 | 87.9% | 0.58% |
| Jun 2026 | 85.4% | 0.85% |
| Jul 2026 | 85.6% | 0.57% |
| Aug 2026 | 84.6% | 1% |
| Sep 2026 | — | — |
How has the Adobe XD and Figma comparison changed over the last 12 months?
3 findings
- Figma was ahead of Adobe XD in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adobe XD’s estimated Share of Search among UI design tools worldwide moved from 1.3% to 1%, and its estimated monthly branded searches moved from 90.5K to 49.5K.
- Across the 11 months ending August 2026, Figma’s estimated Share of Search among UI design tools worldwide moved from 88.8% to 84.6%, and its estimated monthly branded searches moved from 6.1M to 4.1M.
How did search popularity change for UI design tools worldwide in August 2026?
2 changes
In August 2026, Figma lost estimated Share of Search among UI design tools worldwide, from 85.6% to 84.6%.
Estimated monthly branded searches for Adobe XD worldwide fell 45.3% over 11 measured months, from 90.5K to 49.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Adobe XD’s and Figma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.