How popular isFigma in search?
In August 2026, there were an estimated 4.1M branded searches for Figma worldwide which is down 33.2% over the last 11 months. Figma holds 84.6% estimated Share of Search among UI design tools worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which UI design tools compete with Figma?
Share of Search by month for Figma, Framer. The figures are in the table below the chart.
View monthly share of search table
| Month | Figma | Framer | Penpot | Adobe XD | Sketch |
|---|---|---|---|---|---|
| Oct 2025 | 88.8% | 8.3% | 1.1% | 1.3% | 0.48% |
| Nov 2025 | 88.9% | 8.3% | 1.1% | 1.3% | 0.39% |
| Dec 2025 | 89% | 8.3% | 1.1% | 1.1% | 0.48% |
| Jan 2026 | 87.2% | 10% | 1.1% | 1.3% | 0.47% |
| Feb 2026 | 87.6% | 10.1% | 1.1% | 0.87% | 0.39% |
| Mar 2026 | 87.8% | 10.1% | 1.1% | 0.71% | 0.32% |
| Apr 2026 | 87.8% | 10.1% | 1.1% | 0.71% | 0.32% |
| May 2026 | 87.9% | 10.1% | 1.1% | 0.58% | 0.32% |
| Jun 2026 | 85.4% | 12% | 1.3% | 0.85% | 0.46% |
| Jul 2026 | 85.6% | 12% | 1.5% | 0.57% | 0.31% |
| Aug 2026 | 84.6% | 11.9% | 1.9% | 1% | 0.56% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.6% | 4.1M | -18.2% | -1 points | |
| 2, held 2nd | 11.9% | 578K | -17.7% | -0.1 points | |
| 3, held 3rd | 1.9% | 90.5K | 0% | +0.3 points | |
| 4, held 4th | 1% | 49.5K | +49.5% | +0.5 points | |
| 5, held 5th | 0.56% | 27.1K | +49.7% | +0.3 points |
1.
Figma84.6%
Held 1st. 4.1M estimated branded searches, -18.2% vs prior month. Share -1 points.
2.
Framer11.9%
Held 2nd. 578K estimated branded searches, -17.7% vs prior month. Share -0.1 points.
3.
Penpot
1.9%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
Adobe XD
1%
Held 4th. 49.5K estimated branded searches, +49.5% vs prior month. Share +0.5 points.
5.
Sketch0.56%
Held 5th. 27.1K estimated branded searches, +49.7% vs prior month. Share +0.3 points.
Compare search popularity between Figma and its closest rivals
How has branded search demand for Figma changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Figma worldwide fell from 6.1M to 4.1M.
- Across the 11 months ending August 2026, Figma’s estimated Share of Search among UI design tools worldwide decreased from 88.8% to 84.6%.
- Across the 11 months ending August 2026, Figma’s estimated Share of Search among UI design tools worldwide peaked at 89% in December 2025 and was lowest at 84.6% in August 2026.
How did search popularity change for UI design tools worldwide in August 2026?
4 changes
In August 2026, Figma lost estimated Share of Search among UI design tools worldwide, from 85.6% to 84.6%.
Penpot’s estimated Share of Search among UI design tools worldwide has gained ground for 3 months in a row, from 1.1% to 1.9% in August 2026.
Estimated monthly branded searches for Adobe XD worldwide fell 45.3% over 11 measured months, from 90.5K to 49.5K in August 2026.
Estimated monthly branded searches for Sketch worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
Where does Figma compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| UI design tools | 1st of 5 | 84.6% | Shown above |
| Prototyping tools | 1st of 5 | 86.7% | Show ranking |
| Wireframing tools | 1st of 5 | 98.8% | Show ranking |
How is Figma measured?
Brandwave collects information about searches that people make online using Figma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- figma
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Is Figma your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.