Axure vs Figma:Which is more popular by branded search?
In August 2026, Figma had more branded searches than Axure among wireframing tools worldwide. Figma was estimated to have 4.1M branded searches compared to Axure’s 12.1K, and held a 98.8% Share of Search versus Axure’s 0.29%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Axure or Figma?
Compare the tools used to sketch interface layouts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Figma, Axure. The figures are in the table below the chart.
View monthly share of search table
| Month | Figma | Balsamiq | Axure | Justinmind | Whimsical |
|---|---|---|---|---|---|
| Oct 2025 | 98.3% | 1.2% | 0.36% | 0.11% | 0.03% |
| Nov 2025 | 98.6% | 0.97% | 0.29% | 0.11% | 0.02% |
| Dec 2025 | 98.6% | 0.98% | 0.29% | 0.07% | 0.02% |
| Jan 2026 | 98.6% | 0.98% | 0.36% | 0.07% | 0.02% |
| Feb 2026 | 98.6% | 0.98% | 0.29% | 0.07% | 0.02% |
| Mar 2026 | 98.7% | 0.98% | 0.29% | 0.06% | 0.02% |
| Apr 2026 | 98.7% | 0.98% | 0.24% | 0.05% | 0.02% |
| May 2026 | 98.9% | 0.8% | 0.24% | 0.05% | 0.02% |
| Jun 2026 | 98.8% | 0.8% | 0.29% | 0.04% | 0.03% |
| Jul 2026 | 99% | 0.66% | 0.24% | 0.05% | 0.03% |
| Aug 2026 | 98.8% | 0.8% | 0.29% | 0.05% | 0.02% |
| Sep 2026 | — | — | — | — | — |
How has the Axure and Figma comparison changed over the last 12 months?
3 findings
- Figma was ahead of Axure in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Axure’s estimated Share of Search among wireframing tools worldwide moved from 0.36% to 0.29%, and its estimated monthly branded searches moved from 22.2K to 12.1K.
- Across the 11 months ending August 2026, Figma’s estimated Share of Search among wireframing tools worldwide moved from 98.3% to 98.8%, and its estimated monthly branded searches moved from 6.1M to 4.1M.
How did search popularity change for wireframing tools worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Axure’s and Figma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.