Brandwave

How popular isFramer in search?

In August 2026, there were an estimated 578K branded searches for Framer worldwide which held steady over the last 11 months. Framer holds 12.2% estimated Share of Search among prototyping tools worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Figma86.7%
  2. Framer12.2%
  3. InVision0.7%
  4. Marvel0.21%
  5. ProtoPie0.17%
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Which prototyping tools compete with Framer?

Framer against prototyping tools worldwide, by month

Share of Search by month for Figma, Framer. The figures are in the table below the chart.

View monthly share of search table
MonthFigmaFramerInVisionMarvelProtoPie
Oct 202590.5%8.5%0.6%0.18%0.22%
Nov 202590.6%8.5%0.6%0.15%0.22%
Dec 202590.5%8.5%0.6%0.12%0.27%
Jan 202688.7%10.2%0.72%0.1%0.26%
Feb 202688.9%10.2%0.59%0.08%0.26%
Mar 202689%10.2%0.48%0.08%0.26%
Apr 202689.1%10.2%0.39%0.08%0.22%
May 202689.1%10.2%0.39%0.06%0.18%
Jun 202686.9%12.2%0.58%0.17%0.17%
Jul 202687.1%12.2%0.47%0.06%0.14%
Aug 202686.7%12.2%0.7%0.21%0.17%
Sep 2026—————

  1. 1.Figma

    86.7%

    Held 1st. 4.1M estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  2. 2.Framer

    12.2%

    Held 2nd. 578K estimated branded searches, -17.7% vs prior month. Share 0 points.

  3. 3.InVision

    0.7%

    Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

  4. 4.Marvel

    0.21%

    Moved from 5th to 4th. 9.9K estimated branded searches, +175% vs prior month. Share +0.1 points.

  5. 5.ProtoPie

    0.17%

    Moved from 4th to 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Framer and its closest rivals

How has branded search demand for Framer changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Framer worldwide held steady, from 572K to 578K.
  • Across the 11 months ending August 2026, Framer’s estimated Share of Search among prototyping tools worldwide increased from 8.5% to 12.2%.

How did search popularity change for prototyping tools worldwide in August 2026?

  1. Framer’s estimated Share of Search among prototyping tools worldwide has gained ground for 3 months in a row, from 10.2% to 12.2% in August 2026.

  2. In August 2026, Marvel rose from 5th to 4th among prototyping tools worldwide.

  3. In August 2026, ProtoPie fell from 4th to 5th among prototyping tools worldwide.

  4. Estimated monthly branded searches for Figma worldwide fell 33.2% over 11 measured months, from 6.1M to 4.1M in August 2026.

  5. Estimated monthly branded searches for InVision worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

Where does Framer compete?

Framer is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Visual website building platforms4th of 108.5%Show ranking
UI design tools2nd of 511.9%Show ranking
Prototyping tools2nd of 512.2%Shown above

How is Framer measured?

Brandwave collects information about searches that people make online using Framer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • framer
  • framer website
  • framer website builder

Do you work for Framer? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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