Brandwave

Framer vs UXPin:Which is more popular?

In September 2026, Framer had more branded searches than UXPin among prototyping tools worldwide. Framer had about 64,000 branded searches, while UXPin had 2,400. Framer made up 1.2% of all prototyping tool searches we track, and UXPin accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about prototyping tools, Framer and UXPin each appeared in three of the five answers. Framer was mentioned before UXPin in three out of four answers that named either.

Among prototyping tools worldwide in September 2026

Who do people search for more?

Framer, about 27 searches for every 1 for UXPin

Framer 64K searchesUXPin 2.4K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Framer in 3 of 5UXPin in 3 of 5

Who does AI recommend more?

Framer, named ahead of UXPin in 3 of 4 answers

Framer first in 3UXPin first in 1

Follow Framer vs UXPin and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top prototyping tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Framer was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. UXPin was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Framer was listed before UXPin in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Figma1st
  2. ProtoPie2nd
  3. Axure3rd
  4. Framer4th
  5. Proto.io5th
  6. Balsamiq6th
  7. Sketch7th
  8. UXPin8th
  9. InVision–
  10. Marvel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Figma5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Axure5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ProtoPie4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Framer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Balsamiq3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sketch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UXPin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Proto.io2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • InVision0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marvel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about prototyping tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Framer or UXPin more popular in search?

This chart shows how often people search Google for Framer and UXPin by name. Each line represents a brand's share of searches for all ten prototyping tools we track, month by month, from English-language searches worldwide.

Framer and UXPin among prototyping tools worldwide, by month

Share of searches by month for Framer, UXPin. The figures are in the table below the chart.

View monthly share of searches table
MonthFigmaInVisionFramerBalsamiqSketchAxureProtoPieMarvelProto.ioUXPin
Oct 202595.2%0.77%1.4%1.2%0.51%0.35%0.23%0.19%0.06%0.08%
Nov 202595.7%0.63%1.5%0.95%0.52%0.28%0.23%0.15%0.06%0.07%
Dec 202595.4%0.63%1.7%0.94%0.52%0.28%0.28%0.13%0.05%0.07%
Jan 202695.1%0.77%1.8%0.94%0.52%0.34%0.28%0.1%0.05%0.08%
Feb 202695.5%0.63%1.8%0.94%0.42%0.28%0.28%0.08%0.04%0.08%
Mar 202695.8%0.52%1.5%0.95%0.42%0.28%0.28%0.08%0.03%0.07%
Apr 202696.3%0.43%1.3%0.95%0.35%0.23%0.23%0.08%0.03%0.06%
May 202696.5%0.43%1.3%0.78%0.35%0.23%0.19%0.07%0.03%0.09%
Jun 202695.9%0.63%1.4%0.78%0.52%0.28%0.19%0.19%0.02%0.13%
Jul 202696.5%0.52%1.4%0.64%0.35%0.23%0.16%0.07%0.04%0.06%
Aug 202695.5%0.77%1.5%0.77%0.63%0.28%0.19%0.23%0.04%0.13%
Sep 202695.6%1.4%1.2%0.77%0.42%0.23%0.15%0.08%0.06%0.05%

How has the Framer and UXPin comparison changed over the last 12 months?

3 findings
  • Framer was ahead of UXPin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Framer’s share of searches among prototyping tools worldwide moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 93.1K to 64K.
  • Across the 12 months ending September 2026, UXPin’s share of searches among prototyping tools worldwide moved from 0.08% to 0.05%, and its estimated monthly branded searches moved from 5.4K to 2.4K.

How did search popularity change for prototyping tools worldwide in September 2026?

3 changes

  1. In September 2026, InVision overtook Framer and Balsamiq to rank 2nd among prototyping tools worldwide, with 1.4% of the searches.

  2. In September 2026, UXPin fell from 9th to 10th among prototyping tools worldwide.

  3. Estimated monthly branded searches for Framer worldwide fell 31.3% over 12 measured months, from 93.1K to 64K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Framer’s and UXPin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Framer

3 branded search terms

  • framer design
  • framer ui
  • framer website

UXPin

1 branded search term

  • uxpin

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free