Brandwave

Prototyping tools:Which brands are most popular in search?

In August 2026, Figma was the most searched among prototyping tools worldwide, with an estimated 4.1M branded searches and 86.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Figma86.7%
  2. Framer12.2%
  3. InVision0.7%
  4. Marvel0.21%
  5. ProtoPie0.17%

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Share of SearchLeaderboard

Compare the tools used to prototype products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among prototyping tools worldwide, by month

Share of Search by month for Figma, Framer. The figures are in the table below the chart.

View monthly share of search table
MonthFigmaFramerInVisionMarvelProtoPie
Oct 202590.5%8.5%0.6%0.18%0.22%
Nov 202590.6%8.5%0.6%0.15%0.22%
Dec 202590.5%8.5%0.6%0.12%0.27%
Jan 202688.7%10.2%0.72%0.1%0.26%
Feb 202688.9%10.2%0.59%0.08%0.26%
Mar 202689%10.2%0.48%0.08%0.26%
Apr 202689.1%10.2%0.39%0.08%0.22%
May 202689.1%10.2%0.39%0.06%0.18%
Jun 202686.9%12.2%0.58%0.17%0.17%
Jul 202687.1%12.2%0.47%0.06%0.14%
Aug 202686.7%12.2%0.7%0.21%0.17%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Figma

    86.7%

    Held 1st. 4.1M estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  2. 2.Framer

    12.2%

    Held 2nd. 578K estimated branded searches, -17.7% vs prior month. Share 0 points.

  3. 3.InVision

    0.7%

    Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

  4. 4.Marvel

    0.21%

    Moved from 5th to 4th. 9.9K estimated branded searches, +175% vs prior month. Share +0.1 points.

  5. 5.ProtoPie

    0.17%

    Moved from 4th to 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among prototyping tools worldwide?

In August 2026, Figma was the most searched among prototyping tools worldwide, with an estimated 4.1M branded searches and 86.7% estimated Share of Search within this set. Framer is in 2nd place, 74.4 percentage points behind at 12.2% Share of Search.

Global prototyping tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Figma90.5% → 86.7%90.6%Nov 202586.7%Aug 20261st
Framer8.5% → 12.2%12.2%Aug 20268.5%Oct 20252nd
InVision0.6% → 0.7%0.72%Jan 20260.39%Apr 20263rd
Marvel0.18% → 0.21%0.21%Aug 20260.06%Jul 20265th → 4th
ProtoPie0.22% → 0.17%0.27%Dec 20250.14%Jul 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Figma’s estimated Share of Search among prototyping tools worldwide decreased from 90.5% to 86.7%.
  • Across the 11 months ending August 2026, Framer’s estimated Share of Search among prototyping tools worldwide increased from 8.5% to 12.2%.
  • Across the 11 months ending August 2026, Figma’s estimated Share of Search among prototyping tools worldwide peaked at 90.6% in November 2025 and was lowest at 86.7% in August 2026.
  • Across the 11 months ending August 2026, Marvel rose from 5th to 4th among prototyping tools worldwide.
  • Across the 11 months ending August 2026, ProtoPie fell from 4th to 5th among prototyping tools worldwide.
  • Across the 11 months ending August 2026, InVision held steady: its estimated Share of Search among prototyping tools worldwide moved less than 0.5 percentage points.

How did search popularity change for prototyping tools worldwide in August 2026?

  1. Framer’s estimated Share of Search among prototyping tools worldwide has gained ground for 3 months in a row, from 10.2% to 12.2% in August 2026.

  2. In August 2026, Marvel rose from 5th to 4th among prototyping tools worldwide.

  3. In August 2026, ProtoPie fell from 4th to 5th among prototyping tools worldwide.

  4. Estimated monthly branded searches for Figma worldwide fell 33.2% over 11 measured months, from 6.1M to 4.1M in August 2026.

  5. Estimated monthly branded searches for InVision worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

How the Brand Demand Index is measured

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