Brandwave

How popular isSketch?

In September 2026, people searched for Sketch by name about 22,200 times worldwide, a 32.9% decrease from the previous year. These searches made up 0.42% of all global prototyping tool searches, placing Sketch fifth out of ten tools. When we asked both ChatGPT and Google AI Overviews about prototyping tools, Sketch appeared in three of the five answers and was the seventh most recommended of the ten.

Search and AI answers in September 2026

Sketch is the fifth most searched of 10 competitors and the seventh most recommended in AI answers.

  1. FigmaShare of searches 95.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. InVisionShare of searches 1.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. FramerShare of searches 1.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. BalsamiqShare of searches 0.77%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  5. SketchShare of searches 0.42%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th

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Top prototyping tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sketch was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Sketch is the seventh most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Figma1st
  2. ProtoPie2nd
  3. Axure3rd
  4. Framer4th
  5. Proto.io5th
  6. Balsamiq6th
  7. Sketch7th
  8. UXPin8th
  9. InVision–
  10. Marvel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Figma5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Axure5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ProtoPie4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Framer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Balsamiq3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sketch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UXPin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Proto.io2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • InVision0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marvel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about prototyping tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which prototyping tools compete with Sketch?

Sketch against prototyping tools worldwide, by month

Share of searches by month for Figma, Sketch. The figures are in the table below the chart.

View monthly share of searches table
MonthFigmaInVisionFramerBalsamiqSketchAxureProtoPieMarvelProto.ioUXPin
Oct 202595.2%0.77%1.4%1.2%0.51%0.35%0.23%0.19%0.06%0.08%
Nov 202595.7%0.63%1.5%0.95%0.52%0.28%0.23%0.15%0.06%0.07%
Dec 202595.4%0.63%1.7%0.94%0.52%0.28%0.28%0.13%0.05%0.07%
Jan 202695.1%0.77%1.8%0.94%0.52%0.34%0.28%0.1%0.05%0.08%
Feb 202695.5%0.63%1.8%0.94%0.42%0.28%0.28%0.08%0.04%0.08%
Mar 202695.8%0.52%1.5%0.95%0.42%0.28%0.28%0.08%0.03%0.07%
Apr 202696.3%0.43%1.3%0.95%0.35%0.23%0.23%0.08%0.03%0.06%
May 202696.5%0.43%1.3%0.78%0.35%0.23%0.19%0.07%0.03%0.09%
Jun 202695.9%0.63%1.4%0.78%0.52%0.28%0.19%0.19%0.02%0.13%
Jul 202696.5%0.52%1.4%0.64%0.35%0.23%0.16%0.07%0.04%0.06%
Aug 202695.5%0.77%1.5%0.77%0.63%0.28%0.19%0.23%0.04%0.13%
Sep 202695.6%1.4%1.2%0.77%0.42%0.23%0.15%0.08%0.06%0.05%

  1. 1.Figma

    95.6%

    Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  2. 2.InVision

    1.4%

    Moved from 4th to 2nd. 74K estimated branded searches, +123.6% vs prior month. Share +0.6 points.

  3. 3.Framer

    1.2%

    Moved from 2nd to 3rd. 64K estimated branded searches, +0.47% vs prior month. Share -0.3 points.

  4. 4.Balsamiq

    0.77%

    Moved from 3rd to 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share 0 points.

  5. 5.Sketch

    0.42%

    Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.2 points.

  6. 6.Axure

    0.23%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.ProtoPie

    0.15%

    Moved from 8th to 7th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Marvel

    0.08%

    Moved from 7th to 8th. 4.4K estimated branded searches, -55.6% vs prior month. Share -0.1 points.

  9. 9.Proto.io

    0.06%

    Moved from 10th to 9th. 2.9K estimated branded searches, +81.3% vs prior month. Share 0 points.

  10. 10.UXPin

    0.05%

    Moved from 9th to 10th. 2.4K estimated branded searches, -55.6% vs prior month. Share -0.1 points.

Compare popularity between Sketch and its closest rivals

Every comparison with Sketch

12 comparisons

How has branded search demand for Sketch changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sketch worldwide fell from 33.1K to 22.2K.
  • Across the 12 months ending September 2026, Sketch’s share of searches among prototyping tools worldwide held steady, from 0.51% to 0.42%.

How did search popularity change for prototyping tools worldwide in September 2026?

6 changes

  1. In September 2026, InVision overtook Framer and Balsamiq to rank 2nd among prototyping tools worldwide, with 1.4% of the searches.

  2. In September 2026, Proto.io rose from 10th to 9th among prototyping tools worldwide.

  3. In September 2026, ProtoPie rose from 8th to 7th among prototyping tools worldwide.

  4. In September 2026, Marvel fell from 7th to 8th among prototyping tools worldwide.

  5. In September 2026, UXPin fell from 9th to 10th among prototyping tools worldwide.

  6. Estimated monthly branded searches for Axure worldwide fell 45.5% over 12 measured months, from 22.2K to 12.1K in September 2026.

How are Sketch’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Sketch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sketch app

Do you work for Sketch? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Sketch compete?

Sketch is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
UI design tools5th of 60.42%Show ranking
Prototyping tools5th of 100.42%Shown above
Creator with pink hair and a pink jacket

Is Sketch your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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