Brandwave

UI design tools:Which brands are most popular in search?

In August 2026, Figma was the most searched among UI design tools worldwide, with an estimated 4.1M branded searches and 84.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Figma84.6%
  2. Framer11.9%
  3. Penpot1.9%
  4. Adobe XD1%
  5. Sketch0.56%

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Share of SearchLeaderboard

Compare the tools designers build interfaces in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among UI design tools worldwide, by month

Share of Search by month for Figma, Framer. The figures are in the table below the chart.

View monthly share of search table
MonthFigmaFramerPenpotAdobe XDSketch
Oct 202588.8%8.3%1.1%1.3%0.48%
Nov 202588.9%8.3%1.1%1.3%0.39%
Dec 202589%8.3%1.1%1.1%0.48%
Jan 202687.2%10%1.1%1.3%0.47%
Feb 202687.6%10.1%1.1%0.87%0.39%
Mar 202687.8%10.1%1.1%0.71%0.32%
Apr 202687.8%10.1%1.1%0.71%0.32%
May 202687.9%10.1%1.1%0.58%0.32%
Jun 202685.4%12%1.3%0.85%0.46%
Jul 202685.6%12%1.5%0.57%0.31%
Aug 202684.6%11.9%1.9%1%0.56%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Figma

    84.6%

    Held 1st. 4.1M estimated branded searches, -18.2% vs prior month. Share -1 points.

  2. 2.Framer

    11.9%

    Held 2nd. 578K estimated branded searches, -17.7% vs prior month. Share -0.1 points.

  3. 3.Penpot

    1.9%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Adobe XD

    1%

    Held 4th. 49.5K estimated branded searches, +49.5% vs prior month. Share +0.5 points.

  5. 5.Sketch

    0.56%

    Held 5th. 27.1K estimated branded searches, +49.7% vs prior month. Share +0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among UI design tools worldwide?

In August 2026, Figma was the most searched among UI design tools worldwide, with an estimated 4.1M branded searches and 84.6% estimated Share of Search within this set. Framer is in 2nd place, 72.6 percentage points behind at 11.9% Share of Search.

Global UI design tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Figma88.8% → 84.6%89%Dec 202584.6%Aug 20261st
Framer8.3% → 11.9%12%Jul 20268.3%Oct 20252nd
Penpot1.1% → 1.9%1.9%Aug 20261.1%Jan 20264th → 3rd
Adobe XD1.3% → 1%1.3%Nov 20250.57%Jul 20263rd → 4th
Sketch0.48% → 0.56%0.56%Aug 20260.31%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Figma’s estimated Share of Search among UI design tools worldwide decreased from 88.8% to 84.6%.
  • Across the 11 months ending August 2026, Framer’s estimated Share of Search among UI design tools worldwide increased from 8.3% to 11.9%.
  • Across the 11 months ending August 2026, Penpot’s estimated Share of Search among UI design tools worldwide increased from 1.1% to 1.9%.
  • Across the 11 months ending August 2026, Figma’s estimated Share of Search among UI design tools worldwide peaked at 89% in December 2025 and was lowest at 84.6% in August 2026.
  • Across the 11 months ending August 2026, Framer’s estimated Share of Search among UI design tools worldwide peaked at 12% in July 2026 and was lowest at 8.3% in October 2025.
  • Across the 11 months ending August 2026, Penpot rose from 4th to 3rd among UI design tools worldwide.
  • Across the 11 months ending August 2026, Adobe XD fell from 3rd to 4th among UI design tools worldwide.
  • Across the 11 months ending August 2026, Sketch held steady: its estimated Share of Search among UI design tools worldwide moved less than 0.5 percentage points.

How did search popularity change for UI design tools worldwide in August 2026?

  1. In August 2026, Figma lost estimated Share of Search among UI design tools worldwide, from 85.6% to 84.6%.

  2. Penpot’s estimated Share of Search among UI design tools worldwide has gained ground for 3 months in a row, from 1.1% to 1.9% in August 2026.

  3. Estimated monthly branded searches for Adobe XD worldwide fell 45.3% over 11 measured months, from 90.5K to 49.5K in August 2026.

  4. Estimated monthly branded searches for Sketch worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

How the Brand Demand Index is measured

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