Adobe XD vs Sketch:Which is more popular by branded search?
In August 2026, Adobe XD had more branded searches than Sketch among UI design tools worldwide. Adobe XD was estimated to have 49.5K branded searches compared to Sketch’s 27.1K, and held a 1% Share of Search versus Sketch’s 0.56%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Adobe XD or Sketch?
Compare the tools designers build interfaces in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adobe XD, Sketch. The figures are in the table below the chart.
View monthly share of search table
| Month | Figma | Framer | Penpot | Adobe XD | Sketch |
|---|---|---|---|---|---|
| Oct 2025 | 88.8% | 8.3% | 1.1% | 1.3% | 0.48% |
| Nov 2025 | 88.9% | 8.3% | 1.1% | 1.3% | 0.39% |
| Dec 2025 | 89% | 8.3% | 1.1% | 1.1% | 0.48% |
| Jan 2026 | 87.2% | 10% | 1.1% | 1.3% | 0.47% |
| Feb 2026 | 87.6% | 10.1% | 1.1% | 0.87% | 0.39% |
| Mar 2026 | 87.8% | 10.1% | 1.1% | 0.71% | 0.32% |
| Apr 2026 | 87.8% | 10.1% | 1.1% | 0.71% | 0.32% |
| May 2026 | 87.9% | 10.1% | 1.1% | 0.58% | 0.32% |
| Jun 2026 | 85.4% | 12% | 1.3% | 0.85% | 0.46% |
| Jul 2026 | 85.6% | 12% | 1.5% | 0.57% | 0.31% |
| Aug 2026 | 84.6% | 11.9% | 1.9% | 1% | 0.56% |
| Sep 2026 | — | — | — | — | — |
How has the Adobe XD and Sketch comparison changed over the last 12 months?
3 findings
- Adobe XD was ahead of Sketch in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adobe XD’s estimated Share of Search among UI design tools worldwide moved from 1.3% to 1%, and its estimated monthly branded searches moved from 90.5K to 49.5K.
- Across the 11 months ending August 2026, Sketch’s estimated Share of Search among UI design tools worldwide moved from 0.48% to 0.56%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for UI design tools worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Adobe XD’s and Sketch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.