Brandwave

Framer vs Instapage:Which is more popular?

In September 2026, Framer had more branded searches than Instapage among landing page builders worldwide. Framer had about 22,200 branded searches, while Instapage had 3,650. Framer made up 0.69% of all landing page builder searches we track, and Instapage accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about landing page builders, Framer and Instapage each appeared in two of the five answers. Framer was mentioned before Instapage in two out of three answers that named either.

Among landing page builders worldwide in September 2026

Who do people search for more?

Framer, about 6 searches for every 1 for Instapage

Framer 22.2K searchesInstapage 3.6K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Framer in 2 of 5Instapage in 2 of 5

Who does AI recommend more?

Framer, named ahead of Instapage in 2 of 3 answers

Framer first in 2Instapage first in 1

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Top landing page builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Framer was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Instapage was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Framer was listed before Instapage in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Unbounce1st
  2. Leadpages2nd
  3. Framer3rd
  4. Carrd4th
  5. Wix5th
  6. Landingi6th
  7. Instapage7th
  8. MailerLite8th
  9. ClickFunnels–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Unbounce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Leadpages5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Landingi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carrd3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wix2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MailerLite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Framer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Instapage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClickFunnels0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about landing page builders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Framer or Instapage more popular in search?

This chart shows how often people search Google for Framer and Instapage by name. Each line represents a brand's share of searches for all nine landing page builders we track, month by month, from English-language searches worldwide.

Framer and Instapage among landing page builders worldwide, by month

Share of searches by month for Framer, Instapage. The figures are in the table below the chart.

View monthly share of searches table
MonthWixMailerLiteCarrdClickFunnelsFramerUnbounceLeadpagesInstapageLandingi
Oct 202588.4%6.3%1.9%1.3%0.46%0.73%0.47%0.25%0.25%
Nov 202588.9%6.4%1.6%1.1%0.47%0.73%0.48%0.21%0.21%
Dec 202588.3%6.3%2.3%1%0.46%0.72%0.47%0.21%0.21%
Jan 202688.5%6.3%2.3%0.87%0.47%0.6%0.48%0.21%0.17%
Feb 202688.6%6.3%2.3%0.87%0.47%0.6%0.46%0.18%0.17%
Mar 202689%6.3%1.9%0.87%0.57%0.6%0.41%0.18%0.17%
Apr 202689.1%6.4%1.9%0.72%0.58%0.6%0.39%0.14%0.14%
May 202689.3%6.4%1.9%0.72%0.58%0.5%0.33%0.14%0.11%
Jun 202687.5%7.6%2.3%0.7%0.69%0.59%0.33%0.17%0.11%
Jul 202687.6%7.7%2.3%0.7%0.69%0.52%0.27%0.14%0.11%
Aug 202688.9%6.4%2.3%0.72%0.7%0.49%0.27%0.14%0.11%
Sep 202688%7.7%1.9%0.7%0.69%0.49%0.28%0.11%0.11%

How has the Framer and Instapage comparison changed over the last 12 months?

3 findings
  • Framer was ahead of Instapage in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Framer’s share of searches among landing page builders worldwide moved from 0.46% to 0.69%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Instapage’s share of searches among landing page builders worldwide moved from 0.25% to 0.11%, and its estimated monthly branded searches moved from 10K to 3.6K.

How did search popularity change for landing page builders worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Framer worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

  2. Estimated monthly branded searches for Instapage worldwide fell 63.4% over 12 measured months, from 10K to 3.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Framer’s and Instapage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Framer

1 branded search term

  • framer website

Instapage

2 branded search terms

  • instapage
  • instapage landing page

How the Brand Demand Index is measured

Other head-to-heads among landing page builders

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