Adobe Illustrator vs Figma:Which is searched more?
In September 2026, Figma had more branded searches than Adobe Illustrator among graphic design tools worldwide. Figma was estimated to have 5M branded searches compared to Adobe Illustrator’s 9.9K, and held a 2.6% Share of Search versus Adobe Illustrator’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Adobe Illustrator or Figma?
Compare the graphic design tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Figma, Adobe Illustrator. The figures are in the table below the chart.
View monthly share of search table
| Month | Canva | Figma | Adobe Express | Adobe Photoshop | Adobe Illustrator | Affinity |
|---|---|---|---|---|---|---|
| Oct 2025 | 96.2% | 2.6% | 0.83% | 0.35% | <0.01% | <0.01% |
| Nov 2025 | 95.5% | 3.1% | 1% | 0.42% | <0.01% | 0.01% |
| Dec 2025 | 95.4% | 3.1% | 1% | 0.51% | <0.01% | <0.01% |
| Jan 2026 | 96.1% | 2.6% | 0.99% | 0.34% | <0.01% | <0.01% |
| Feb 2026 | 96.1% | 2.5% | 0.98% | 0.34% | <0.01% | <0.01% |
| Mar 2026 | 95.6% | 3.1% | 0.99% | 0.34% | <0.01% | <0.01% |
| Apr 2026 | 95.5% | 3.1% | 1% | 0.34% | <0.01% | <0.01% |
| May 2026 | 95.6% | 3.1% | 0.96% | 0.28% | <0.01% | <0.01% |
| Jun 2026 | 95.6% | 3.1% | 0.96% | 0.34% | <0.01% | <0.01% |
| Jul 2026 | 94.9% | 3.7% | 0.94% | 0.41% | <0.01% | <0.01% |
| Aug 2026 | 96.1% | 2.6% | 0.97% | 0.34% | <0.01% | <0.01% |
| Sep 2026 | 96.1% | 2.6% | 0.96% | 0.35% | <0.01% | <0.01% |
How has the Adobe Illustrator and Figma comparison changed over the last 12 months?
3 findings
- Figma was ahead of Adobe Illustrator in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Illustrator’s estimated Share of Search among graphic design tools worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Figma’s estimated Share of Search among graphic design tools worldwide held steady at 2.6%, and its estimated monthly branded searches moved from 6.1M to 5M.
How did search popularity change for graphic design tools worldwide in September 2026?
2 changes
Estimated monthly branded searches for Figma worldwide fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.
Estimated monthly branded searches for Adobe Illustrator worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Other head-to-heads among graphic design tools
How each brand is measured
Brandwave collects information about searches that people make online using Adobe Illustrator’s and Figma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Illustrator
1 branded search term
- adobeillustrator
Figma
1 branded search term
- figma
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.