Brandwave

Figma vs Visily:Which is more popular?

In September 2026, Figma had more branded searches than Visily among UI design tools worldwide. Figma had about 5 million branded searches, while Visily had 14,800. Figma made up 95.3% of all UI design tool searches we track, and Visily accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about UI design tools, Figma appeared in all five answers and Visily in two. Figma was mentioned before Visily in every answer.

Among UI design tools worldwide in September 2026

Who do people search for more?

Figma, about 338 searches for every 1 for Visily

Figma 5M searchesVisily 14.8K searches

Who does AI mention more?

Figma, mentioned in every answer we collected

Figma in 5 of 5Visily in 2 of 5

Who does AI recommend more?

Figma, named ahead of Visily in every answer

Figma first in 5Visily never first

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Top UI design tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Figma appeared in all five answers. Visily was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Figma was listed before Visily in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Figma1st
  2. Framer2nd
  3. Penpot3rd
  4. Sketch4th
  5. Visily5th
  6. Adobe XD6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Figma5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sketch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Framer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Penpot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adobe XD2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Visily2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about UI design tools

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Figma or Visily more popular in search?

This chart shows how often people search Google for Figma and Visily by name. Each line represents a brand's share of searches for all six UI design tools we track, month by month, from English-language searches worldwide.

Figma and Visily among UI design tools worldwide, by month

Share of searches by month for Figma, Visily. The figures are in the table below the chart.

View monthly share of searches table
MonthFigmaPenpotFramerAdobe XDSketchVisily
Oct 202594.9%1.1%1.4%1.4%0.51%0.63%
Nov 202594.9%1.1%1.4%1.4%0.51%0.63%
Dec 202595%1.1%1.7%1.1%0.51%0.51%
Jan 202694.7%1.1%1.8%1.4%0.51%0.51%
Feb 202695.2%1.2%1.8%0.94%0.42%0.52%
Mar 202695.6%1.2%1.5%0.77%0.42%0.52%
Apr 202696%1.2%1.3%0.78%0.35%0.42%
May 202696.2%1.2%1.3%0.64%0.35%0.28%
Jun 202695.4%1.4%1.4%0.94%0.52%0.35%
Jul 202695.6%1.7%1.4%0.63%0.35%0.28%
Aug 202694.3%2.1%1.5%1.1%0.63%0.34%
Sep 202695.3%2.1%1.2%0.63%0.42%0.28%

How has the Figma and Visily comparison changed over the last 12 months?

3 findings
  • Figma was ahead of Visily in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Figma’s share of searches among UI design tools worldwide moved from 94.9% to 95.3%, and its estimated monthly branded searches moved from 6.1M to 5M.
  • Across the 12 months ending September 2026, Visily’s share of searches among UI design tools worldwide moved from 0.63% to 0.28%, and its estimated monthly branded searches moved from 40.5K to 14.8K.

How did search popularity change for UI design tools worldwide in September 2026?

2 changes
  1. In September 2026, Figma gained share of searches among UI design tools worldwide, from 94.3% to 95.3%.

  2. Estimated monthly branded searches for Visily worldwide fell 63.5% over 12 measured months, from 40.5K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Figma’s and Visily’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Figma

1 branded search term

  • figma

Visily

1 branded search term

  • visily

How the Brand Demand Index is measured

Other head-to-heads among UI design tools

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