Brandwave

Figma vs Proto.io:Which is more popular?

In September 2026, Figma had more branded searches than Proto.io among prototyping tools worldwide. Figma had about 5 million branded searches, while Proto.io had 2,900. Figma made up 95.6% of all prototyping tool searches we track, and Proto.io accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about prototyping tools, Figma appeared in all five answers and Proto.io in two. Figma was mentioned before Proto.io in every answer.

Among prototyping tools worldwide in September 2026

Who do people search for more?

Figma, about 1724 searches for every 1 for Proto.io

Figma 5M searchesProto.io 2.9K searches

Who does AI mention more?

Figma, mentioned in every answer we collected

Figma in 5 of 5Proto.io in 2 of 5

Who does AI recommend more?

Figma, named ahead of Proto.io in every answer

Figma first in 5Proto.io never first

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Top prototyping tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Figma appeared in all five answers. Proto.io was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Figma was listed before Proto.io in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Figma1st
  2. ProtoPie2nd
  3. Axure3rd
  4. Framer4th
  5. Proto.io5th
  6. Balsamiq6th
  7. Sketch7th
  8. UXPin8th
  9. InVision–
  10. Marvel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Figma5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Axure5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ProtoPie4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Framer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Balsamiq3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sketch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UXPin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Proto.io2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • InVision0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marvel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about prototyping tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Figma or Proto.io more popular in search?

This chart shows how often people search Google for Figma and Proto.io by name. Each line represents a brand's share of searches for all ten prototyping tools we track, month by month, from English-language searches worldwide.

Figma and Proto.io among prototyping tools worldwide, by month

Share of searches by month for Figma, Proto.io. The figures are in the table below the chart.

View monthly share of searches table
MonthFigmaInVisionFramerBalsamiqSketchAxureProtoPieMarvelProto.ioUXPin
Oct 202595.2%0.77%1.4%1.2%0.51%0.35%0.23%0.19%0.06%0.08%
Nov 202595.7%0.63%1.5%0.95%0.52%0.28%0.23%0.15%0.06%0.07%
Dec 202595.4%0.63%1.7%0.94%0.52%0.28%0.28%0.13%0.05%0.07%
Jan 202695.1%0.77%1.8%0.94%0.52%0.34%0.28%0.1%0.05%0.08%
Feb 202695.5%0.63%1.8%0.94%0.42%0.28%0.28%0.08%0.04%0.08%
Mar 202695.8%0.52%1.5%0.95%0.42%0.28%0.28%0.08%0.03%0.07%
Apr 202696.3%0.43%1.3%0.95%0.35%0.23%0.23%0.08%0.03%0.06%
May 202696.5%0.43%1.3%0.78%0.35%0.23%0.19%0.07%0.03%0.09%
Jun 202695.9%0.63%1.4%0.78%0.52%0.28%0.19%0.19%0.02%0.13%
Jul 202696.5%0.52%1.4%0.64%0.35%0.23%0.16%0.07%0.04%0.06%
Aug 202695.5%0.77%1.5%0.77%0.63%0.28%0.19%0.23%0.04%0.13%
Sep 202695.6%1.4%1.2%0.77%0.42%0.23%0.15%0.08%0.06%0.05%

How has the Figma and Proto.io comparison changed over the last 12 months?

3 findings
  • Figma was ahead of Proto.io in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Figma’s share of searches among prototyping tools worldwide moved from 95.2% to 95.6%, and its estimated monthly branded searches moved from 6.1M to 5M.
  • Across the 12 months ending September 2026, Proto.io’s share of searches among prototyping tools worldwide held steady at 0.06%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

How did search popularity change for prototyping tools worldwide in September 2026?

2 changes

  1. In September 2026, Proto.io rose from 10th to 9th among prototyping tools worldwide.

  2. Estimated monthly branded searches for Figma worldwide fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Figma’s and Proto.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Figma

1 branded search term

  • figma

Proto.io

1 branded search term

  • proto io

How the Brand Demand Index is measured

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