How popular isProto.io?
In September 2026, people searched for Proto.io by name about 2,900 times worldwide, a 19.4% decrease from the previous year. These searches made up 0.06% of all global prototyping tool searches, placing Proto.io ninth out of ten tools. When we asked both ChatGPT and Google AI Overviews about prototyping tools, Proto.io appeared in two of the five answers and was the fifth most recommended of the ten.
Proto.io is the ninth most searched of 10 competitors and the fifth most recommended in AI answers.
FigmaShare of searches 95.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
InVisionShare of searches 1.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
FramerShare of searches 1.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
BalsamiqShare of searches 0.77%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
Proto.ioShare of searches 0.06%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top prototyping tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Proto.io was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Proto.io is the fifth most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Figma5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Axure5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ProtoPie4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Framer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Balsamiq3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sketch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
UXPin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Proto.io2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- InVision0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Marvel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about prototyping tools
5 answers
Asked ChatGPT
“Which prototyping tool should I use?”
Asked ChatGPT
“What are the best prototyping tools?”
Asked ChatGPT
“What's the best prototyping tool for a product design team?”
Searched Google, AI Overview
“prototyping tools”
Searched Google, AI Overview
“ui prototyping tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which prototyping tools compete with Proto.io?
Share of searches by month for Figma, Proto.io. The figures are in the table below the chart.
View monthly share of searches table
| Month | Figma | InVision | Framer | Balsamiq | Sketch | Axure | ProtoPie | Marvel | Proto.io | UXPin |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 95.2% | 0.77% | 1.4% | 1.2% | 0.51% | 0.35% | 0.23% | 0.19% | 0.06% | 0.08% |
| Nov 2025 | 95.7% | 0.63% | 1.5% | 0.95% | 0.52% | 0.28% | 0.23% | 0.15% | 0.06% | 0.07% |
| Dec 2025 | 95.4% | 0.63% | 1.7% | 0.94% | 0.52% | 0.28% | 0.28% | 0.13% | 0.05% | 0.07% |
| Jan 2026 | 95.1% | 0.77% | 1.8% | 0.94% | 0.52% | 0.34% | 0.28% | 0.1% | 0.05% | 0.08% |
| Feb 2026 | 95.5% | 0.63% | 1.8% | 0.94% | 0.42% | 0.28% | 0.28% | 0.08% | 0.04% | 0.08% |
| Mar 2026 | 95.8% | 0.52% | 1.5% | 0.95% | 0.42% | 0.28% | 0.28% | 0.08% | 0.03% | 0.07% |
| Apr 2026 | 96.3% | 0.43% | 1.3% | 0.95% | 0.35% | 0.23% | 0.23% | 0.08% | 0.03% | 0.06% |
| May 2026 | 96.5% | 0.43% | 1.3% | 0.78% | 0.35% | 0.23% | 0.19% | 0.07% | 0.03% | 0.09% |
| Jun 2026 | 95.9% | 0.63% | 1.4% | 0.78% | 0.52% | 0.28% | 0.19% | 0.19% | 0.02% | 0.13% |
| Jul 2026 | 96.5% | 0.52% | 1.4% | 0.64% | 0.35% | 0.23% | 0.16% | 0.07% | 0.04% | 0.06% |
| Aug 2026 | 95.5% | 0.77% | 1.5% | 0.77% | 0.63% | 0.28% | 0.19% | 0.23% | 0.04% | 0.13% |
| Sep 2026 | 95.6% | 1.4% | 1.2% | 0.77% | 0.42% | 0.23% | 0.15% | 0.08% | 0.06% | 0.05% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 95.6% | 5M | +22.2% | +0.1 points | |
| 2, moved from 4th to 2nd | 1.4% | 74K | +123.6% | +0.6 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 1.2% | 64K | +0.47% | -0.3 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 0.77% | 40.5K | +22.4% | 0 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.42% | 22.2K | -18.1% | -0.2 points | |
| 6, held 6th | 0.23% | 12.1K | 0% | -0.1 points | |
| 7, moved from 8th to 7th | 0.15% | 8.1K | 0% | 0 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 0.08% | 4.4K | -55.6% | -0.1 pointsmoved from 7th to 8th | |
| 9, moved from 10th to 9th | 0.06% | 2.9K | +81.3% | 0 pointsmoved from 10th to 9th | |
| 10, moved from 9th to 10th | 0.05% | 2.4K | -55.6% | -0.1 pointsmoved from 9th to 10th |
1.
Figma95.6%
Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +0.1 points.
2.
InVision1.4%
Moved from 4th to 2nd. 74K estimated branded searches, +123.6% vs prior month. Share +0.6 points.
3.
Framer1.2%
Moved from 2nd to 3rd. 64K estimated branded searches, +0.47% vs prior month. Share -0.3 points.
4.
Balsamiq0.77%
Moved from 3rd to 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share 0 points.
5.
Sketch0.42%
Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.2 points.
6.
Axure0.23%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
ProtoPie0.15%
Moved from 8th to 7th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Marvel0.08%
Moved from 7th to 8th. 4.4K estimated branded searches, -55.6% vs prior month. Share -0.1 points.
9.
Proto.io0.06%
Moved from 10th to 9th. 2.9K estimated branded searches, +81.3% vs prior month. Share 0 points.
10.
UXPin0.05%
Moved from 9th to 10th. 2.4K estimated branded searches, -55.6% vs prior month. Share -0.1 points.
Compare popularity between Proto.io and its closest rivals
Every comparison with Proto.io
9 comparisons
How has branded search demand for Proto.io changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Proto.io worldwide fell from 3.6K to 2.9K.
- Across the 12 months ending September 2026, Proto.io rose from 10th to 9th among prototyping tools worldwide.
How did search popularity change for prototyping tools worldwide in September 2026?
6 changes
In September 2026, InVision overtook Framer and Balsamiq to rank 2nd among prototyping tools worldwide, with 1.4% of the searches.
In September 2026, Proto.io rose from 10th to 9th among prototyping tools worldwide.
In September 2026, ProtoPie rose from 8th to 7th among prototyping tools worldwide.
In September 2026, Marvel fell from 7th to 8th among prototyping tools worldwide.
In September 2026, UXPin fell from 9th to 10th among prototyping tools worldwide.
Estimated monthly branded searches for Axure worldwide fell 45.5% over 12 measured months, from 22.2K to 12.1K in September 2026.
How are Proto.io’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Proto.io’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- proto io
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Is Proto.io your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.