InVision vs Proto.io:Which is more popular?
In September 2026, InVision had more branded searches than Proto.io among prototyping tools worldwide. InVision had about 74,000 branded searches, while Proto.io had 2,900. InVision made up 1.4% of all prototyping tool searches we track, and Proto.io accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about prototyping tools, Proto.io appeared in two of the five answers and InVision in none.
Who do people search for more?
InVision, about 26 searches for every 1 for Proto.io
Who does AI mention more?
Proto.io, mentioned in 2 of 5 answers, InVision in 0
Who does AI recommend more?
Proto.io, the only one of the two named
Follow InVision vs Proto.io and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top prototyping tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Proto.io was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. InVision did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Figma5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Axure5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ProtoPie4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Framer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Balsamiq3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sketch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
UXPin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Proto.io2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- InVision0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Marvel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about prototyping tools
5 answers
Asked ChatGPT
“Which prototyping tool should I use?”
Asked ChatGPT
“What are the best prototyping tools?”
Asked ChatGPT
“What's the best prototyping tool for a product design team?”
Searched Google, AI Overview
“prototyping tools”
Searched Google, AI Overview
“ui prototyping tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is InVision or Proto.io more popular in search?
This chart shows how often people search Google for InVision and Proto.io by name. Each line represents a brand's share of searches for all ten prototyping tools we track, month by month, from English-language searches worldwide.
Share of searches by month for InVision, Proto.io. The figures are in the table below the chart.
View monthly share of searches table
| Month | Figma | InVision | Framer | Balsamiq | Sketch | Axure | ProtoPie | Marvel | Proto.io | UXPin |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 95.2% | 0.77% | 1.4% | 1.2% | 0.51% | 0.35% | 0.23% | 0.19% | 0.06% | 0.08% |
| Nov 2025 | 95.7% | 0.63% | 1.5% | 0.95% | 0.52% | 0.28% | 0.23% | 0.15% | 0.06% | 0.07% |
| Dec 2025 | 95.4% | 0.63% | 1.7% | 0.94% | 0.52% | 0.28% | 0.28% | 0.13% | 0.05% | 0.07% |
| Jan 2026 | 95.1% | 0.77% | 1.8% | 0.94% | 0.52% | 0.34% | 0.28% | 0.1% | 0.05% | 0.08% |
| Feb 2026 | 95.5% | 0.63% | 1.8% | 0.94% | 0.42% | 0.28% | 0.28% | 0.08% | 0.04% | 0.08% |
| Mar 2026 | 95.8% | 0.52% | 1.5% | 0.95% | 0.42% | 0.28% | 0.28% | 0.08% | 0.03% | 0.07% |
| Apr 2026 | 96.3% | 0.43% | 1.3% | 0.95% | 0.35% | 0.23% | 0.23% | 0.08% | 0.03% | 0.06% |
| May 2026 | 96.5% | 0.43% | 1.3% | 0.78% | 0.35% | 0.23% | 0.19% | 0.07% | 0.03% | 0.09% |
| Jun 2026 | 95.9% | 0.63% | 1.4% | 0.78% | 0.52% | 0.28% | 0.19% | 0.19% | 0.02% | 0.13% |
| Jul 2026 | 96.5% | 0.52% | 1.4% | 0.64% | 0.35% | 0.23% | 0.16% | 0.07% | 0.04% | 0.06% |
| Aug 2026 | 95.5% | 0.77% | 1.5% | 0.77% | 0.63% | 0.28% | 0.19% | 0.23% | 0.04% | 0.13% |
| Sep 2026 | 95.6% | 1.4% | 1.2% | 0.77% | 0.42% | 0.23% | 0.15% | 0.08% | 0.06% | 0.05% |
How has the InVision and Proto.io comparison changed over the last 12 months?
3 findings
- InVision was ahead of Proto.io in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, InVision’s share of searches among prototyping tools worldwide moved from 0.77% to 1.4%, and its estimated monthly branded searches moved from 49.5K to 74K.
- Across the 12 months ending September 2026, Proto.io’s share of searches among prototyping tools worldwide held steady at 0.06%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for prototyping tools worldwide in September 2026?
2 changes
In September 2026, InVision overtook Framer and Balsamiq to rank 2nd among prototyping tools worldwide, with 1.4% of the searches.
In September 2026, Proto.io rose from 10th to 9th among prototyping tools worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using InVision’s and Proto.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.