Adobe Express vs Figma:Which is searched more?
In September 2026, Figma had more branded searches than Adobe Express among graphic design tools worldwide. Figma was estimated to have 5M branded searches compared to Adobe Express’ 1.9M, and held a 2.6% Share of Search versus Adobe Express’ 0.96%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Adobe Express or Figma?
Compare the graphic design tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Figma, Adobe Express. The figures are in the table below the chart.
View monthly share of search table
| Month | Canva | Figma | Adobe Express | Adobe Photoshop | Adobe Illustrator | Affinity |
|---|---|---|---|---|---|---|
| Oct 2025 | 96.2% | 2.6% | 0.83% | 0.35% | <0.01% | <0.01% |
| Nov 2025 | 95.5% | 3.1% | 1% | 0.42% | <0.01% | 0.01% |
| Dec 2025 | 95.4% | 3.1% | 1% | 0.51% | <0.01% | <0.01% |
| Jan 2026 | 96.1% | 2.6% | 0.99% | 0.34% | <0.01% | <0.01% |
| Feb 2026 | 96.1% | 2.5% | 0.98% | 0.34% | <0.01% | <0.01% |
| Mar 2026 | 95.6% | 3.1% | 0.99% | 0.34% | <0.01% | <0.01% |
| Apr 2026 | 95.5% | 3.1% | 1% | 0.34% | <0.01% | <0.01% |
| May 2026 | 95.6% | 3.1% | 0.96% | 0.28% | <0.01% | <0.01% |
| Jun 2026 | 95.6% | 3.1% | 0.96% | 0.34% | <0.01% | <0.01% |
| Jul 2026 | 94.9% | 3.7% | 0.94% | 0.41% | <0.01% | <0.01% |
| Aug 2026 | 96.1% | 2.6% | 0.97% | 0.34% | <0.01% | <0.01% |
| Sep 2026 | 96.1% | 2.6% | 0.96% | 0.35% | <0.01% | <0.01% |
How has the Adobe Express and Figma comparison changed over the last 12 months?
3 findings
- Figma was ahead of Adobe Express in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Express’ estimated Share of Search among graphic design tools worldwide moved from 0.83% to 0.96%, and its estimated monthly branded searches moved from 2M to 1.9M.
- Across the 12 months ending September 2026, Figma’s estimated Share of Search among graphic design tools worldwide held steady at 2.6%, and its estimated monthly branded searches moved from 6.1M to 5M.
How did search popularity change for graphic design tools worldwide in September 2026?
1 change
Estimated monthly branded searches for Figma worldwide fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.
Other head-to-heads among graphic design tools
How each brand is measured
Brandwave collects information about searches that people make online using Adobe Express’ and Figma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Express
23 branded search terms
- adobe adobe express
- adobe express android
- adobe express animation
- adobe express cloud
- adobe express create
- adobe express desktop
- adobe express mobile
- adobe express nonprofits
- adobe express page
- adobe express pc
- adobe express photoshop
- adobe express site
- adobe express use
- adobe express windows
- adobe spark
- adobe spark app
- adobe spark express
- adobe spark page
- adobe spark post
- adobe spark software
- adobe spark video
- adobe spark videos
- adobeexpress
Figma
1 branded search term
- figma
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