Envato vs Figma:Which is more popular?
In September 2026, Figma had more branded searches than Envato among website template marketplaces worldwide. Figma had about 5 million branded searches, while Envato had 1.8 million. Figma made up 57.9% of all website template marketplace searches we track, and Envato accounted for 21.2%. When we asked ChatGPT and Google AI Overviews about website template marketplaces, Envato and Figma each appeared in two of the five answers. Envato was mentioned before Figma in every answer that named either.
Who do people search for more?
Figma, about 3 searches for every 1 for Envato
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Envato, named ahead of Figma in 2 of 2 answers
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Top website template marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Envato was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Figma was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Envato was listed before Figma in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ThemeForest1st- Framer Marketplace2nd
Squarespace3rd
Creative Market4th
TemplateMonster5th- Envato6th
- Figma7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ThemeForest4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Framer Marketplace3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TemplateMonster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Figma2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Envato2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Squarespace2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Creative Market2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about website template marketplaces
5 answers
Asked ChatGPT
“Which website template marketplace should I shop at?”
Asked ChatGPT
“What are the best website template marketplaces?”
Asked ChatGPT
“What's the best website template marketplace for a professional business website?”
Searched Google, AI Overview
“professional website design templates”
Searched Google, AI Overview
“website templates for portfolios”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Envato or Figma more popular in search?
This chart shows how often people search Google for Envato and Figma by name. Each line represents a brand's share of searches for all seven website template marketplaces we track, month by month, from English-language searches worldwide.
Share of searches by month for Figma, Envato. The figures are in the table below the chart.
View monthly share of searches table
| Month | Figma | Envato | Squarespace | ThemeForest | Creative Market | Framer Marketplace | TemplateMonster |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.1% | 21.6% | 14.5% | 2.9% | 1.6% | 0.21% | 0.14% |
| Nov 2025 | 60.9% | 22.3% | 12.1% | 3% | 1.3% | 0.18% | 0.15% |
| Dec 2025 | 56.4% | 25.3% | 13.8% | 2.8% | 1.5% | 0.2% | 0.14% |
| Jan 2026 | 54.6% | 24.5% | 16.4% | 2.7% | 1.5% | 0.24% | 0.13% |
| Feb 2026 | 54.6% | 24.5% | 16.4% | 2.7% | 1.5% | 0.24% | 0.13% |
| Mar 2026 | 57.7% | 21.1% | 17.3% | 2.3% | 1.3% | 0.21% | 0.11% |
| Apr 2026 | 62% | 18.5% | 15.2% | 2.5% | 1.4% | 0.23% | 0.12% |
| May 2026 | 62.3% | 18.6% | 15.3% | 2% | 1.4% | 0.23% | 0.1% |
| Jun 2026 | 57.6% | 21.1% | 17.3% | 2.3% | 1.3% | 0.31% | 0.09% |
| Jul 2026 | 57.6% | 21.1% | 17.3% | 2.3% | 1.3% | 0.31% | 0.09% |
| Aug 2026 | 54.9% | 24.6% | 16.4% | 2.2% | 1.5% | 0.3% | 0.09% |
| Sep 2026 | 57.9% | 21.2% | 17.4% | 1.9% | 1.3% | 0.26% | 0.08% |
How has the Envato and Figma comparison changed over the last 12 months?
3 findings
- Figma was ahead of Envato in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Envato’s share of searches among website template marketplaces worldwide moved from 21.6% to 21.2%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 12 months ending September 2026, Figma’s share of searches among website template marketplaces worldwide moved from 59.1% to 57.9%, and its estimated monthly branded searches moved from 6.1M to 5M.
How did search popularity change for website template marketplaces worldwide in September 2026?
2 changes
In September 2026, Figma gained share of searches among website template marketplaces worldwide, from 54.9% to 57.9%.
In September 2026, Envato lost share of searches among website template marketplaces worldwide, from 24.6% to 21.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Envato’s and Figma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among website template marketplaces
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