Brandwave

Creative Market vs Figma:Which is more popular?

In September 2026, Figma had more branded searches than Creative Market among website template marketplaces worldwide. Figma had about 5 million branded searches, while Creative Market had 110,000. Figma made up 57.9% of all website template marketplace searches we track, and Creative Market accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about website template marketplaces, Creative Market and Figma each appeared in two of the five answers. Creative Market was mentioned before Figma in two out of three answers that named either.

Among website template marketplaces worldwide in September 2026

Who do people search for more?

Figma, about 45 searches for every 1 for Creative Market

Figma 5M searchesCreative Market 110K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Creative Market in 2 of 5Figma in 2 of 5

Who does AI recommend more?

Creative Market, named ahead of Figma in 2 of 3 answers

Creative Market first in 2Figma first in 1

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Top website template marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Creative Market was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Figma was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Creative Market was listed before Figma in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ThemeForest1st
  2. Framer Marketplace2nd
  3. Squarespace3rd
  4. Creative Market4th
  5. TemplateMonster5th
  6. Envato6th
  7. Figma7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ThemeForest4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Framer Marketplace3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TemplateMonster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Figma2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Envato2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Squarespace2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Creative Market2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about website template marketplaces

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Creative Market or Figma more popular in search?

This chart shows how often people search Google for Creative Market and Figma by name. Each line represents a brand's share of searches for all seven website template marketplaces we track, month by month, from English-language searches worldwide.

Creative Market and Figma among website template marketplaces worldwide, by month

Share of searches by month for Figma, Creative Market. The figures are in the table below the chart.

View monthly share of searches table
MonthFigmaEnvatoSquarespaceThemeForestCreative MarketFramer MarketplaceTemplateMonster
Oct 202559.1%21.6%14.5%2.9%1.6%0.21%0.14%
Nov 202560.9%22.3%12.1%3%1.3%0.18%0.15%
Dec 202556.4%25.3%13.8%2.8%1.5%0.2%0.14%
Jan 202654.6%24.5%16.4%2.7%1.5%0.24%0.13%
Feb 202654.6%24.5%16.4%2.7%1.5%0.24%0.13%
Mar 202657.7%21.1%17.3%2.3%1.3%0.21%0.11%
Apr 202662%18.5%15.2%2.5%1.4%0.23%0.12%
May 202662.3%18.6%15.3%2%1.4%0.23%0.1%
Jun 202657.6%21.1%17.3%2.3%1.3%0.31%0.09%
Jul 202657.6%21.1%17.3%2.3%1.3%0.31%0.09%
Aug 202654.9%24.6%16.4%2.2%1.5%0.3%0.09%
Sep 202657.9%21.2%17.4%1.9%1.3%0.26%0.08%

How has the Creative Market and Figma comparison changed over the last 12 months?

3 findings

How did search popularity change for website template marketplaces worldwide in September 2026?

2 changes

  1. In September 2026, Figma gained share of searches among website template marketplaces worldwide, from 54.9% to 57.9%.

  2. Estimated monthly branded searches for Creative Market worldwide fell 33.3% over 12 measured months, from 165K to 110K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Creative Market’s and Figma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Creative Market

1 branded search term

  • creative market

Figma

1 branded search term

  • figma

How the Brand Demand Index is measured

Other head-to-heads among website template marketplaces

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