Brandwave

Figma vs ThemeForest:Which is more popular?

In September 2026, Figma had more branded searches than ThemeForest among website template marketplaces worldwide. Figma had about 5 million branded searches, while ThemeForest had 165,000. Figma made up 57.9% of all website template marketplace searches we track, and ThemeForest accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about website template marketplaces, ThemeForest appeared in four of the five answers and Figma in two. ThemeForest was mentioned before Figma in every answer.

Among website template marketplaces worldwide in September 2026

Who do people search for more?

Figma, about 30 searches for every 1 for ThemeForest

Figma 5M searchesThemeForest 165K searches

Who does AI mention more?

ThemeForest, mentioned in 4 of 5 answers, Figma in 2

ThemeForest in 4 of 5Figma in 2 of 5

Who does AI recommend more?

ThemeForest, named ahead of Figma in every answer

ThemeForest first in 4Figma never first

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Top website template marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ThemeForest was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Figma was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. ThemeForest was listed before Figma in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ThemeForest1st
  2. Framer Marketplace2nd
  3. Squarespace3rd
  4. Creative Market4th
  5. TemplateMonster5th
  6. Envato6th
  7. Figma7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ThemeForest4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Framer Marketplace3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TemplateMonster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Figma2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Envato2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Squarespace2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Creative Market2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about website template marketplaces

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Figma or ThemeForest more popular in search?

This chart shows how often people search Google for Figma and ThemeForest by name. Each line represents a brand's share of searches for all seven website template marketplaces we track, month by month, from English-language searches worldwide.

Figma and ThemeForest among website template marketplaces worldwide, by month

Share of searches by month for Figma, ThemeForest. The figures are in the table below the chart.

View monthly share of searches table
MonthFigmaEnvatoSquarespaceThemeForestCreative MarketFramer MarketplaceTemplateMonster
Oct 202559.1%21.6%14.5%2.9%1.6%0.21%0.14%
Nov 202560.9%22.3%12.1%3%1.3%0.18%0.15%
Dec 202556.4%25.3%13.8%2.8%1.5%0.2%0.14%
Jan 202654.6%24.5%16.4%2.7%1.5%0.24%0.13%
Feb 202654.6%24.5%16.4%2.7%1.5%0.24%0.13%
Mar 202657.7%21.1%17.3%2.3%1.3%0.21%0.11%
Apr 202662%18.5%15.2%2.5%1.4%0.23%0.12%
May 202662.3%18.6%15.3%2%1.4%0.23%0.1%
Jun 202657.6%21.1%17.3%2.3%1.3%0.31%0.09%
Jul 202657.6%21.1%17.3%2.3%1.3%0.31%0.09%
Aug 202654.9%24.6%16.4%2.2%1.5%0.3%0.09%
Sep 202657.9%21.2%17.4%1.9%1.3%0.26%0.08%

How has the Figma and ThemeForest comparison changed over the last 12 months?

3 findings

How did search popularity change for website template marketplaces worldwide in September 2026?

2 changes

  1. In September 2026, Figma gained share of searches among website template marketplaces worldwide, from 54.9% to 57.9%.

  2. Estimated monthly branded searches for ThemeForest worldwide fell 45.2% over 12 measured months, from 301K to 165K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Figma’s and ThemeForest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Figma

1 branded search term

  • figma

ThemeForest

1 branded search term

  • themeforest

How the Brand Demand Index is measured

Other head-to-heads among website template marketplaces

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