Brandwave

How popular isFigma in search?

In August 2026, there were an estimated 4.1M branded searches for Figma worldwide which is down 33.2% over the last 11 months. Figma holds 98.8% estimated Share of Search among wireframing tools worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Figma98.8%
  2. Balsamiq0.8%
  3. Axure0.29%
  4. Justinmind0.05%
  5. Whimsical0.02%
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Which wireframing tools compete with Figma?

Figma against wireframing tools worldwide, by month

Share of Search by month for Figma. The figures are in the table below the chart.

View monthly share of search table
MonthFigmaBalsamiqAxureJustinmindWhimsical
Oct 202598.3%1.2%0.36%0.11%0.03%
Nov 202598.6%0.97%0.29%0.11%0.02%
Dec 202598.6%0.98%0.29%0.07%0.02%
Jan 202698.6%0.98%0.36%0.07%0.02%
Feb 202698.6%0.98%0.29%0.07%0.02%
Mar 202698.7%0.98%0.29%0.06%0.02%
Apr 202698.7%0.98%0.24%0.05%0.02%
May 202698.9%0.8%0.24%0.05%0.02%
Jun 202698.8%0.8%0.29%0.04%0.03%
Jul 202699%0.66%0.24%0.05%0.03%
Aug 202698.8%0.8%0.29%0.05%0.02%
Sep 2026—————

  1. 1.Figma

    98.8%

    Held 1st. 4.1M estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  2. 2.Balsamiq

    0.8%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Axure

    0.29%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Justinmind

    0.05%

    Held 4th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.

  5. 5.Whimsical

    0.02%

    Held 5th. 990 estimated branded searches, -29.8% vs prior month. Share 0 points.

Compare search popularity between Figma and its closest rivals

How has branded search demand for Figma changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Figma worldwide fell from 6.1M to 4.1M.
  • Across the 11 months ending August 2026, Figma’s estimated Share of Search among wireframing tools worldwide increased from 98.3% to 98.8%.

How did search popularity change for wireframing tools worldwide in August 2026?

  1. Estimated monthly branded searches for Justinmind worldwide fell 71.2% over 11 measured months, from 6.6K to 1.9K in August 2026.

  2. Estimated monthly branded searches for Balsamiq worldwide fell 55.3% over 11 measured months, from 74K to 33.1K in August 2026.

  3. Estimated monthly branded searches for Whimsical worldwide fell 49.7% over 11 measured months, from 2K to 990 in August 2026.

  4. Estimated monthly branded searches for Axure worldwide fell 45.5% over 11 measured months, from 22.2K to 12.1K in August 2026.

  5. Estimated monthly branded searches for Figma worldwide fell 33.2% over 11 measured months, from 6.1M to 4.1M in August 2026.

Where does Figma compete?

Figma is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
UI design tools1st of 584.6%Show ranking
Prototyping tools1st of 586.7%Show ranking
Wireframing tools1st of 598.8%Shown above

How is Figma measured?

Brandwave collects information about searches that people make online using Figma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • figma

Do you work for Figma? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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