Brandwave

How popular isFigma?

In September 2026, people searched for Figma by name about 5 million times worldwide, an 18.3% decrease from the previous year. These searches made up 69.4% of all global vector graphics software searches, placing Figma first out of 11 brands. When we asked both ChatGPT and Google AI Overviews about vector graphics software, Figma appeared in three of the five answers and was the fourth most recommended of the 11.

Search and AI answers in September 2026

Figma is the most searched of 11 competitors and the fourth most recommended in AI answers.

  1. FigmaShare of searches 69.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. InkscapeShare of searches 9.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. Adobe IllustratorShare of searches 7.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. CorelDRAWShare of searches 7.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  5. AffinityShare of searches 2.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

+6 more

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Top vector graphics software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Figma was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Figma is the fourth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Illustrator1st
  2. Affinity2nd
  3. Inkscape3rd
  4. Figma4th
  5. CorelDRAW5th
  6. Linearity Curve6th
  7. Boxy SVG7th
  8. Kittl–
  9. Amadine–
  10. Xara–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Inkscape5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Illustrator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Affinity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CorelDRAW4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Figma3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Linearity Curve2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boxy SVG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kittl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amadine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about vector graphics software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which vector graphics software compete with Figma?

Figma against vector graphics software worldwide, by month

Share of searches by month for Figma, Inkscape, Adobe Illustrator, CorelDRAW, Affinity, Kittl. The figures are in the table below the chart.

View monthly share of searches table
MonthFigmaInkscapeAdobe IllustratorCorelDRAWAffinityKittlBoxy SVGLinearity CurveAmadineXaraVectr
Oct 202568.2%7.7%7.8%7%4.3%4.6%0.14%0.2%0.04%0.02%<0.01%
Nov 202563%7.2%7.2%6.5%12.2%3.5%0.13%0.15%0.03%0.01%<0.01%
Dec 202568.2%7.9%7.8%7.1%4.8%3.8%0.12%0.19%0.04%0.02%<0.01%
Jan 202665.9%9.3%7.5%8.3%4.2%4.5%0.11%0.22%0.04%0.02%<0.01%
Feb 202668.1%9.7%7.8%7.1%3.1%3.8%0.17%0.2%0.04%0.02%0.01%
Mar 202672%8.4%6.9%6.2%2.8%3.4%0.17%0.18%0.04%0.02%0.01%
Apr 202672.6%8.4%6.8%6.3%2.3%3.3%0.15%0.16%0.04%0.01%0.01%
May 202673.2%8.4%6.8%6.2%2.1%2.9%0.15%0.16%0.04%0.01%<0.01%
Jun 202671.2%8.3%6.7%7.4%2.7%3.3%0.16%0.2%0.04%0.01%0.01%
Jul 202671.2%8.3%6.6%7.6%2.5%3.3%0.12%0.18%0.04%0.01%0.01%
Aug 202667.4%9.5%7.7%8.6%2.6%3.8%0.14%0.18%0.04%0.02%0.01%
Sep 202669.4%9.8%7.9%7.2%2.8%2.6%0.14%0.14%0.03%0.02%<0.01%

  1. 1.Figma

    69.4%

    Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +2 points.

  2. 2.Inkscape

    9.8%

    Held 2nd. 705K estimated branded searches, +21.8% vs prior month. Share +0.2 points.

  3. 3.Adobe Illustrator

    7.9%

    Moved from 4th to 3rd. 568K estimated branded searches, +21.8% vs prior month. Share +0.2 points.

  4. 4.CorelDRAW

    7.2%

    Moved from 3rd to 4th. 517K estimated branded searches, -1.2% vs prior month. Share -1.4 points.

  5. 5.Affinity

    2.8%

    Moved from 6th to 5th. 201K estimated branded searches, +26.9% vs prior month. Share +0.2 points.

  6. 6.Kittl

    2.6%

    Moved from 5th to 6th. 190K estimated branded searches, -17.4% vs prior month. Share -1.2 points.

  7. 7.Boxy SVG

    0.14%

    Moved from 8th to 7th. 10.3K estimated branded searches, +22.1% vs prior month. Share 0 points.

  8. 8.Linearity Curve

    0.14%

    Moved from 7th to 8th. 10.1K estimated branded searches, -5.5% vs prior month. Share 0 points.

  9. 9.Amadine

    0.03%

    Held 9th. 2.5K estimated branded searches, -0.4% vs prior month. Share 0 points.

  10. 10.Xara

    0.02%

    Held 10th. 1.1K estimated branded searches, +14.1% vs prior month. Share 0 points.

  11. 11.Vectr

    <0.01%

    Held 11th. 630 estimated branded searches, +1.6% vs prior month. Share 0 points.

Compare popularity between Figma and its closest rivals

Every comparison with Figma

32 comparisons

How has branded search demand for Figma changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Figma worldwide fell from 6.1M to 5M.
  • Across the 12 months ending September 2026, Figma’s share of searches among vector graphics software worldwide increased from 68.2% to 69.4%.
  • Across the 12 months ending September 2026, Figma’s share of searches among vector graphics software worldwide peaked at 73.2% in May 2026 and was lowest at 63% in November 2025.

How did search popularity change for vector graphics software worldwide in September 2026?

6 changes

  1. In September 2026, Figma gained share of searches among vector graphics software worldwide, from 67.4% to 69.4%.

  2. In September 2026, CorelDRAW lost share of searches among vector graphics software worldwide, from 8.6% to 7.2%.

  3. In September 2026, Kittl lost share of searches among vector graphics software worldwide, from 3.8% to 2.6%.

  4. Inkscape’s share of searches among vector graphics software worldwide has gained ground for 3 months in a row, from 8.3% to 9.8% in September 2026.

  5. In September 2026, Adobe Illustrator rose from 4th to 3rd among vector graphics software worldwide.

  6. In September 2026, Affinity rose from 6th to 5th among vector graphics software worldwide.

How are Figma’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Figma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • figma

Do you work for Figma? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Figma compete?

Figma is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Graphic design software2nd of 322.4%Show ranking
Online design tools2nd of 112.5%Show ranking
Website template marketplaces1st of 757.9%Show ranking
Vector graphics software1st of 1169.4%Shown above
UI design tools1st of 695.3%Show ranking
Prototyping tools1st of 1095.6%Show ranking
Wireframing tools1st of 696.8%Show ranking
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