Figma vs InVision:Which is more popular by branded search?
In August 2026, Figma had more branded searches than InVision among prototyping tools worldwide. Figma was estimated to have 4.1M branded searches compared to InVision’s 33.1K, and held an 86.7% Share of Search versus InVision’s 0.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Figma or InVision?
Compare the tools used to prototype products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Figma, InVision. The figures are in the table below the chart.
View monthly share of search table
| Month | Figma | Framer | InVision | Marvel | ProtoPie |
|---|---|---|---|---|---|
| Oct 2025 | 90.5% | 8.5% | 0.6% | 0.18% | 0.22% |
| Nov 2025 | 90.6% | 8.5% | 0.6% | 0.15% | 0.22% |
| Dec 2025 | 90.5% | 8.5% | 0.6% | 0.12% | 0.27% |
| Jan 2026 | 88.7% | 10.2% | 0.72% | 0.1% | 0.26% |
| Feb 2026 | 88.9% | 10.2% | 0.59% | 0.08% | 0.26% |
| Mar 2026 | 89% | 10.2% | 0.48% | 0.08% | 0.26% |
| Apr 2026 | 89.1% | 10.2% | 0.39% | 0.08% | 0.22% |
| May 2026 | 89.1% | 10.2% | 0.39% | 0.06% | 0.18% |
| Jun 2026 | 86.9% | 12.2% | 0.58% | 0.17% | 0.17% |
| Jul 2026 | 87.1% | 12.2% | 0.47% | 0.06% | 0.14% |
| Aug 2026 | 86.7% | 12.2% | 0.7% | 0.21% | 0.17% |
| Sep 2026 | — | — | — | — | — |
How has the Figma and InVision comparison changed over the last 12 months?
3 findings
- Figma was ahead of InVision in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Figma’s estimated Share of Search among prototyping tools worldwide moved from 90.5% to 86.7%, and its estimated monthly branded searches moved from 6.1M to 4.1M.
- Across the 11 months ending August 2026, InVision’s estimated Share of Search among prototyping tools worldwide moved from 0.6% to 0.7%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for prototyping tools worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Figma’s and InVision’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.