Brandwave

Online design tools:Which brands are most popular in search?

In August 2026, Canva was the most searched among online design tools worldwide, with an estimated 160M branded searches and 92.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Canva92.4%
  2. Adobe Express2.8%
  3. Photopea2.1%
  4. Picsart1.4%
  5. Pixlr0.57%
  6. Fotor0.32%
  7. Kittl0.14%
  8. Microsoft Designer0.13%
  9. VistaCreate0.04%
  10. Visme0.03%

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Share of SearchLeaderboard

Compare browser and app-based graphic design tools for social posts, presentations, documents, and marketing assets, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among online design tools worldwide, by month

Share of Search by month for Canva, Adobe Express, Photopea. The figures are in the table below the chart.

View monthly share of search table
MonthCanvaAdobe ExpressPhotopeaPicsartPixlrFotorKittlMicrosoft DesignerVistaCreateVisme
Oct 202593.9%1.9%1.7%0.88%0.68%0.34%0.17%0.2%0.06%0.08%
Nov 202593%2.4%1.7%1.1%0.98%0.35%0.17%0.16%0.06%0.09%
Dec 202592.9%1.9%2.1%1.4%0.88%0.47%0.17%0.15%0.07%0.08%
Jan 202694.3%1.5%1.7%1.1%0.67%0.29%0.17%0.13%0.05%0.05%
Feb 202693.2%2.7%1.7%1.1%0.61%0.29%0.14%0.12%0.04%0.06%
Mar 202692.2%3.5%1.7%1.2%0.64%0.31%0.14%0.12%0.05%0.07%
Apr 202693.4%1.9%1.7%1.8%0.57%0.27%0.14%0.12%0.05%0.05%
May 202692.9%2.5%1.7%1.7%0.58%0.23%0.12%0.19%0.03%0.04%
Jun 202691.1%3.6%2%1.8%0.61%0.33%0.14%0.29%0.04%0.04%
Jul 202688.4%5.5%2.4%2.1%0.77%0.49%0.16%0.16%0.05%0.04%
Aug 202692.4%2.8%2.1%1.4%0.57%0.32%0.14%0.13%0.04%0.03%
Sep 2026——————————

This month’s ranking, August 2026

  1. 1.Canva

    92.4%

    held 1st · 160M estimated branded searches · +19.8% vs prior month · +4.1 points

  2. 2.Adobe Express

    2.8%

    held 2nd · 4.9M estimated branded searches · -41.7% vs prior month · -2.7 points

  3. 3.Photopea

    2.1%

    held 3rd · 3.6M estimated branded searches · +0.08% vs prior month · -0.3 points

  4. 4.Picsart

    1.4%

    held 4th · 2.5M estimated branded searches · -19.7% vs prior month · -0.6 points

  5. 5.Pixlr

    0.57%

    held 5th · 993K estimated branded searches · -14.4% vs prior month · -0.2 points

  6. 6.Fotor

    0.32%

    held 6th · 561K estimated branded searches · -24.2% vs prior month · -0.2 points

  7. 7.Kittl

    0.14%

    held 7th · 241K estimated branded searches · -0.96% vs prior month · 0 points

  8. 8.Microsoft Designer

    0.13%

    held 8th · 224K estimated branded searches · -6.8% vs prior month · 0 points

  9. 9.VistaCreate

    0.04%

    held 9th · 64.3K estimated branded searches · -11.2% vs prior month · 0 points

  10. 10.Visme

    0.03%

    held 10th · 60.4K estimated branded searches · +14% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among online design tools worldwide?

In August 2026, Canva was the most searched among online design tools worldwide, with an estimated 160M branded searches and 92.4% estimated Share of Search within this set. Adobe Express is in 2nd place, 89.6 percentage points behind at 2.8% Share of Search.

Global online design tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Canva93.9% → 92.4%94.3%Jan 202688.4%Jul 20261st
Adobe Express1.9% → 2.8%5.5%Jul 20261.5%Jan 20262nd
Photopea1.7% → 2.1%2.4%Jul 20261.7%May 20263rd
Picsart0.88% → 1.4%2.1%Jul 20260.88%Oct 20254th
Pixlr0.68% → 0.57%0.98%Nov 20250.57%Apr 20265th
Fotor0.34% → 0.32%0.49%Jul 20260.23%May 20266th
Kittl0.17% → 0.14%0.17%Nov 20250.12%May 20268th → 7th
Microsoft Designer0.2% → 0.13%0.29%Jun 20260.12%Apr 20267th → 8th
VistaCreate0.06% → 0.04%0.07%Dec 20250.03%May 202610th → 9th
Visme0.08% → 0.03%0.09%Nov 20250.03%Aug 20269th → 10th

Each finding as a sentence

  • Across the 11 months ending August 2026, Canva’s estimated Share of Search among online design tools worldwide decreased from 93.9% to 92.4%.
  • Across the 11 months ending August 2026, Adobe Express’ estimated Share of Search among online design tools worldwide increased from 1.9% to 2.8%.
  • Across the 11 months ending August 2026, Picsart’s estimated Share of Search among online design tools worldwide increased from 0.88% to 1.4%.
  • Across the 11 months ending August 2026, Canva’s estimated Share of Search among online design tools worldwide peaked at 94.3% in January 2026 and was lowest at 88.4% in July 2026.
  • Across the 11 months ending August 2026, Adobe Express’ estimated Share of Search among online design tools worldwide peaked at 5.5% in July 2026 and was lowest at 1.5% in January 2026.
  • Across the 11 months ending August 2026, Picsart’s estimated Share of Search among online design tools worldwide peaked at 2.1% in July 2026 and was lowest at 0.88% in October 2025.
  • Across the 11 months ending August 2026, Kittl rose from 8th to 7th among online design tools worldwide.
  • Across the 11 months ending August 2026, Microsoft Designer fell from 7th to 8th among online design tools worldwide.
  • Across the 11 months ending August 2026, VistaCreate rose from 10th to 9th among online design tools worldwide.
  • Across the 11 months ending August 2026, Visme fell from 9th to 10th among online design tools worldwide.
  • Across the 11 months ending August 2026, Photopea, Pixlr and Fotor held steady: their estimated Share of Search among online design tools worldwide each moved less than 0.5 percentage points.

How did search popularity change for online design tools worldwide in August 2026?

  1. In August 2026, Canva gained estimated Share of Search among online design tools worldwide, from 88.4% to 92.4%.

  2. In August 2026, Adobe Express lost estimated Share of Search among online design tools worldwide, from 5.5% to 2.8%.

  3. In August 2026, Picsart lost estimated Share of Search among online design tools worldwide, from 2.1% to 1.4%.

  4. Estimated monthly branded searches for Visme worldwide fell 68.6% over 11 measured months, from 192K to 60.4K in August 2026.

  5. Estimated monthly branded searches for VistaCreate worldwide fell 55.1% over 11 measured months, from 143K to 64.3K in August 2026.

  6. Estimated monthly branded searches for Microsoft Designer worldwide fell 54.5% over 11 measured months, from 492K to 224K in August 2026.

  7. Estimated monthly branded searches for Kittl worldwide fell 43.8% over 11 measured months, from 428K to 241K in August 2026.

  8. Estimated monthly branded searches for Pixlr worldwide fell 41.9% over 11 measured months, from 1.7M to 993K in August 2026.

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