Brandwave

How popular isAdobe Express in search?

In August 2026, there were an estimated 4.9M branded searches for Adobe Express worldwide which held steady over the last 11 months. Adobe Express holds 2.8% estimated Share of Search among online design tools worldwide and is ranked 2nd of 10 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Canva92.4%
  2. Adobe Express2.8%
  3. Photopea2.1%
  4. Picsart1.4%
  5. Pixlr0.57%
  6. Fotor0.32%
  7. Kittl0.14%
  8. Microsoft Designer0.13%
  9. VistaCreate0.04%
  10. Visme0.03%
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Which online design tools compete with Adobe Express?

Adobe Express against online design tools worldwide, by month

Share of Search by month for Canva, Adobe Express, Photopea. The figures are in the table below the chart.

View monthly share of search table
MonthCanvaAdobe ExpressPhotopeaPicsartPixlrFotorKittlMicrosoft DesignerVistaCreateVisme
Oct 202593.9%1.9%1.7%0.88%0.68%0.34%0.17%0.2%0.06%0.08%
Nov 202593%2.4%1.7%1.1%0.98%0.35%0.17%0.16%0.06%0.09%
Dec 202592.9%1.9%2.1%1.4%0.88%0.47%0.17%0.15%0.07%0.08%
Jan 202694.3%1.5%1.7%1.1%0.67%0.29%0.17%0.13%0.05%0.05%
Feb 202693.2%2.7%1.7%1.1%0.61%0.29%0.14%0.12%0.04%0.06%
Mar 202692.2%3.5%1.7%1.2%0.64%0.31%0.14%0.12%0.05%0.07%
Apr 202693.4%1.9%1.7%1.8%0.57%0.27%0.14%0.12%0.05%0.05%
May 202692.9%2.5%1.7%1.7%0.58%0.23%0.12%0.19%0.03%0.04%
Jun 202691.1%3.6%2%1.8%0.61%0.33%0.14%0.29%0.04%0.04%
Jul 202688.4%5.5%2.4%2.1%0.77%0.49%0.16%0.16%0.05%0.04%
Aug 202692.4%2.8%2.1%1.4%0.57%0.32%0.14%0.13%0.04%0.03%
Sep 2026——————————

  1. 1.Canva

    92.4%

    Held 1st. 160M estimated branded searches, +19.8% vs prior month. Share +4.1 points.

  2. 2.Adobe Express

    2.8%

    Held 2nd. 4.9M estimated branded searches, -41.7% vs prior month. Share -2.7 points.

  3. 3.Photopea

    2.1%

    Held 3rd. 3.6M estimated branded searches, +0.08% vs prior month. Share -0.3 points.

  4. 4.Picsart

    1.4%

    Held 4th. 2.5M estimated branded searches, -19.7% vs prior month. Share -0.6 points.

  5. 5.Pixlr

    0.57%

    Held 5th. 993K estimated branded searches, -14.4% vs prior month. Share -0.2 points.

  6. 6.Fotor

    0.32%

    Held 6th. 561K estimated branded searches, -24.2% vs prior month. Share -0.2 points.

  7. 7.Kittl

    0.14%

    Held 7th. 241K estimated branded searches, -0.96% vs prior month. Share 0 points.

  8. 8.Microsoft Designer

    0.13%

    Held 8th. 224K estimated branded searches, -6.8% vs prior month. Share 0 points.

  9. 9.VistaCreate

    0.04%

    Held 9th. 64.3K estimated branded searches, -11.2% vs prior month. Share 0 points.

  10. 10.Visme

    0.03%

    Held 10th. 60.4K estimated branded searches, +14% vs prior month. Share 0 points.

Compare search popularity between Adobe Express and its closest rivals

How has branded search demand for Adobe Express changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Adobe Express worldwide held steady at 4.9M.
  • Across the 11 months ending August 2026, Adobe Express’ estimated Share of Search among online design tools worldwide increased from 1.9% to 2.8%.
  • Across the 11 months ending August 2026, Adobe Express’ estimated Share of Search among online design tools worldwide peaked at 5.5% in July 2026 and was lowest at 1.5% in January 2026.

How did search popularity change for online design tools worldwide in August 2026?

  1. In August 2026, Canva gained estimated Share of Search among online design tools worldwide, from 88.4% to 92.4%.

  2. In August 2026, Adobe Express lost estimated Share of Search among online design tools worldwide, from 5.5% to 2.8%.

  3. In August 2026, Picsart lost estimated Share of Search among online design tools worldwide, from 2.1% to 1.4%.

  4. Estimated monthly branded searches for Visme worldwide fell 68.6% over 11 measured months, from 192K to 60.4K in August 2026.

  5. Estimated monthly branded searches for VistaCreate worldwide fell 55.1% over 11 measured months, from 143K to 64.3K in August 2026.

  6. Estimated monthly branded searches for Microsoft Designer worldwide fell 54.5% over 11 measured months, from 492K to 224K in August 2026.

Where does Adobe Express compete?

Adobe Express is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Graphic design software2nd of 312.7%Show ranking
Online design tools2nd of 102.8%Shown above
Design template platforms2nd of 52.9%Show ranking
Social media template platforms2nd of 33%Show ranking

How is Adobe Express measured?

Brandwave collects information about searches that people make online using Adobe Express’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

143 branded search terms

  • about adobe express
  • adobe adobe express
  • adobe creative cloud express
  • adobe express
  • adobe express 2025
  • adobe express 2026
  • adobe express ai
  • adobe express android
  • adobe express animation
  • adobe express app
  • adobe express background remover
  • adobe express bg remove
  • adobe express bg remover
  • adobe express business card
  • adobe express business cards
  • adobe express cloud
  • adobe express collage maker
  • adobe express cost
  • adobe express create
  • adobe express creative cloud
  • adobe express desktop
  • adobe express desktop download
  • adobe express download
  • adobe express download for windows 10
  • adobe express download free
  • adobe express download pc
  • adobe express download windows
  • adobe express english
  • adobe express examples
  • adobe express for desktop
  • adobe express for free
  • adobe express for ipad
  • adobe express for mac
  • adobe express for windows
  • adobe express for windows 11
  • adobe express free
  • adobe express free image resizer
  • adobe express free online
  • adobe express free plan
  • adobe express free qr code generator

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How the Brand Demand Index is measured

Who owns Adobe Express?

Adobe Express is owned by Adobe. Brandwave also tracks Magento, Adobe Acrobat, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Marketo Engage, Adobe Photoshop, Adobe Premiere Pro and Adobe Workfront, owned by the same company, worldwide.

Do you work for Adobe Express? To request corrections or removal please contact us via our support page and we will be happy to assist.

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