Adobe Express vs InVideo:Which is more popular?
In September 2026, Adobe Express had more branded searches than InVideo among video template platforms worldwide. Adobe Express had about 1.9 million branded searches, while InVideo had 1 million. Adobe Express made up 7.6% of all video template platform searches we track, and InVideo accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about video template platforms, Adobe Express appeared in three of the five answers and InVideo in two. Adobe Express was mentioned before InVideo in every answer that named either.
Who do people search for more?
Adobe Express, about 83% more searches than InVideo
Who does AI mention more?
Adobe Express, mentioned in 3 of 5 answers, InVideo in 2
Who does AI recommend more?
Adobe Express, named ahead of InVideo in 3 of 3 answers
Follow Adobe Express vs InVideo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top video template platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adobe Express was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. InVideo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Express was listed before InVideo in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
CapCut1st
Adobe Express2nd
Envato Elements3rd
VEED4th
Motion Array5th
InVideo6th- Renderforest7th
Placeit–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
CapCut3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Adobe Express3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Envato Elements3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
InVideo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
VEED2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Renderforest2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Motion Array1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Placeit1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about video template platforms
5 answers
Asked ChatGPT
“Which video template platform should I use?”
Asked ChatGPT
“What are the best video template platforms?”
Asked ChatGPT
“What's the best video template platform for a marketing team?”
Searched Google, AI Overview
“template video editor”
Searched Google, AI Overview
“editable video templates”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Adobe Express or InVideo more popular in search?
This chart shows how often people search Google for Adobe Express and InVideo by name. Each line represents a brand's share of searches for all eight video template platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Adobe Express, InVideo. The figures are in the table below the chart.
View monthly share of searches table
| Month | CapCut | Adobe Express | InVideo | VEED | Envato Elements | Motion Array | Renderforest | Placeit |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.3% | 8.9% | 6.5% | 2.8% | 2.5% | 1.1% | 1.4% | 0.49% |
| Nov 2025 | 77% | 8.8% | 6.2% | 2.8% | 2.5% | 0.91% | 1.4% | 0.5% |
| Dec 2025 | 82.6% | 6.4% | 4.5% | 2.3% | 2.2% | 0.8% | 0.8% | 0.36% |
| Jan 2026 | 81.3% | 7.6% | 5.4% | 2% | 1.8% | 0.79% | 0.79% | 0.43% |
| Feb 2026 | 79.3% | 9% | 5.3% | 2.2% | 2.1% | 0.77% | 0.94% | 0.42% |
| Mar 2026 | 81.4% | 7.6% | 5.1% | 2.1% | 1.8% | 0.79% | 0.79% | 0.35% |
| Apr 2026 | 78.2% | 9.1% | 6% | 2.5% | 2.1% | 0.76% | 0.93% | 0.42% |
| May 2026 | 83.2% | 7.6% | 4.3% | 1.8% | 1.5% | 0.66% | 0.66% | 0.3% |
| Jun 2026 | 82.6% | 7.5% | 4.2% | 2% | 1.8% | 0.8% | 0.8% | 0.29% |
| Jul 2026 | 83.5% | 6.2% | 4.8% | 2% | 1.8% | 0.66% | 0.66% | 0.3% |
| Aug 2026 | 82.9% | 7.5% | 4.8% | 1.9% | 1.5% | 0.65% | 0.53% | 0.24% |
| Sep 2026 | 84.1% | 7.6% | 4.1% | 1.6% | 1.2% | 0.55% | 0.55% | 0.16% |
How has the Adobe Express and InVideo comparison changed over the last 12 months?
3 findings
- Adobe Express was ahead of InVideo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Express’ share of searches among video template platforms worldwide moved from 8.9% to 7.6%, and its estimated monthly branded searches moved from 2M to 1.9M.
- Across the 12 months ending September 2026, InVideo’s share of searches among video template platforms worldwide moved from 6.5% to 4.1%, and its estimated monthly branded searches moved from 1.4M to 1M.
How did search popularity change for video template platforms worldwide in September 2026?
1 change

In September 2026, InVideo lost share of searches among video template platforms worldwide, from 4.8% to 4.1%.
How are branded searches counted?
25 search terms
Brandwave collects information about searches that people make online using Adobe Express’ and InVideo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Express
23 branded search terms
- adobe adobe express
- adobe express android
- adobe express animation
- adobe express cloud
- adobe express create
- adobe express desktop
- adobe express mobile
- adobe express nonprofits
- adobe express page
- adobe express pc
- adobe express photoshop
- adobe express site
- adobe express use
- adobe express windows
- adobe spark
- adobe spark app
- adobe spark express
- adobe spark page
- adobe spark post
- adobe spark software
- adobe spark video
- adobe spark videos
- adobeexpress
InVideo
2 branded search terms
- invideo
- invideo ai
Other head-to-heads among video template platforms

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.