Brandwave

How popular isAdobe Express?

In September 2026, people searched for Adobe Express by name about 1.9 million times worldwide, a 12.1% decrease from 11 months earlier. These searches made up 0.06% of all global online video editing platform searches, placing Adobe Express seventh out of seven platforms. When we asked both ChatGPT and Google AI Overviews about online video editing platforms, Adobe Express appeared in all answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Adobe Express is the seventh most searched of 7 competitors and the fourth most recommended in the AI answers we collected.

  1. CapCutShare of searches 87.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. InVideoShare of searches 4.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. ClipchampShare of searches 4.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. VEEDShare of searches 1.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Adobe ExpressShare of searches 0.06%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th

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Top online video editing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Express appeared in all five answers. Adobe Express is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clipchamp1st
  2. VEED2nd
  3. CapCut3rd
  4. Adobe Express4th
  5. Descript5th
  6. Kapwing5th
  7. InVideo7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • VEED5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Express5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clipchamp4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CapCut3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Descript2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kapwing2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • InVideo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about online video editing platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

How often do people search for Adobe Express compared with other online video editing platforms worldwide?

Adobe Express against online video editing platforms worldwide, by month

Share of searches by month for CapCut, InVideo, Clipchamp, Adobe Express. The figures are in the table below the chart.

View monthly share of searches table
MonthCapCutInVideoClipchampVEEDDescriptKapwingAdobe Express
Nov 202579%6.3%6.9%3.1%1.7%2.6%0.28%
Dec 202584.5%4.6%5%2.5%1.3%1.9%0.2%
Jan 202683.7%5.5%4.9%2.3%1.5%1.9%0.2%
Feb 202683%5.5%4.9%2.6%1.8%1.9%0.3%
Mar 202684%5.3%4.9%2.5%1.5%1.6%0.3%
Apr 202681.2%6.2%5.8%2.9%1.8%1.8%0.24%
May 202685.8%4.4%5%2.1%1.3%1.1%0.31%
Jun 202684.3%4.3%6%2.3%1.5%1.1%0.45%
Jul 202684.5%4.9%5%2.2%1.5%1.1%0.82%
Aug 202685.1%4.9%5%2.2%1.5%1%0.25%
Sep 202687.5%4.3%4.2%1.9%1.3%0.72%0.06%
Oct 2026———————

  1. 1.CapCut

    87.5%

    Held 1st. 20.8M estimated branded searches, +21.1% vs prior month. Share +2.5 points.

  2. 2.InVideo

    4.3%

    Moved from 3rd to 2nd. 1M estimated branded searches, +3.6% vs prior month. Share -0.6 points.

  3. 3.Clipchamp

    4.2%

    Moved from 2nd to 3rd. 1M estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.VEED

    1.9%

    Held 4th. 442K estimated branded searches, -2% vs prior month. Share -0.4 points.

  5. 5.Descript

    1.3%

    Held 5th. 305K estimated branded searches, -2% vs prior month. Share -0.3 points.

  6. 6.Kapwing

    0.72%

    Held 6th. 170K estimated branded searches, -19.2% vs prior month. Share -0.3 points.

  7. 7.Adobe Express

    0.06%

    Held 7th. 14.8K estimated branded searches, -70.1% vs prior month. Share -0.2 points.

Adobe Express sells other things too, so only its searches that name this product count here, like “adobe express video editor”.

Compare popularity between Adobe Express and its closest rivals

Every comparison with Adobe Express

40 comparisons

How has branded search demand for Adobe Express changed worldwide over the last 12 months?

2 findings
  • Across the 11 months ending September 2026, estimated monthly branded searches for Adobe Express worldwide fell from 2.2M to 1.9M.
  • Across the 11 months ending September 2026, Adobe Express’ share of searches among online video editing platforms worldwide held steady, from 0.28% to 0.06%.

How did search popularity change for online video editing platforms worldwide in September 2026?

6 changes

  1. In September 2026, CapCut gained share of searches among online video editing platforms worldwide, from 85.1% to 87.5%.

  2. In September 2026, Clipchamp lost share of searches among online video editing platforms worldwide, from 5% to 4.2%.

  3. In September 2026, InVideo lost share of searches among online video editing platforms worldwide, from 4.9% to 4.3%.

  4. Estimated monthly branded searches for Adobe Express worldwide fell 75.5% over 11 measured months, from 60.5K to 14.8K in September 2026.

  5. Estimated monthly branded searches for Kapwing worldwide fell 70% over 11 measured months, from 568K to 170K in September 2026.

  6. Estimated monthly branded searches for VEED worldwide fell 33.5% over 11 measured months, from 664K to 442K in September 2026.

How are Adobe Express’ branded searches counted?

31 search terms

Brandwave collects information about searches that people make online using Adobe Express’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adobe adobe express
  • adobe express ai
  • adobe express android
  • adobe express animation
  • adobe express app
  • adobe express cloud
  • adobe express create
  • adobe express desktop
  • adobe express gif maker
  • adobe express logo maker
  • adobe express mobile
  • adobe express nonprofits
  • adobe express page
  • adobe express pc
  • adobe express photo editor
  • adobe express photoshop
  • adobe express pro
  • adobe express site
  • adobe express software
  • adobe express use
  • adobe express video editor
  • adobe express windows
  • adobe spark
  • adobe spark app
  • adobe spark express
  • adobe spark page
  • adobe spark post
  • adobe spark software
  • adobe spark video
  • adobe spark videos
  • adobeexpress

How the Brand Demand Index is measured

Do you work for Adobe Express? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Adobe Express compete?

Adobe Express is ranked by how often people search for it in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Graphic design software3rd of 320.94%Show ranking
Online design tools3rd of 110.97%Show ranking
Design template platforms2nd of 110.99%Show ranking
Social media template platforms2nd of 90.99%Show ranking
Thumbnail design tools2nd of 51%Show ranking
Online video editing platforms7th of 70.06%Shown above
Video template platforms2nd of 910.6%Show ranking
Online photo editors6th of 70.16%Show ranking
GIF makers5th of 60.27%Show ranking
AI logo design tools9th of 100.5%Show ranking
Creator with pink hair and a pink jacket

Is Adobe Express your brand?

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