Adobe Express vs Imgflip:Which is more popular?
In September 2026, Imgflip had more branded searches than Adobe Express among GIF makers worldwide. Imgflip had about 2,900 branded searches, while Adobe Express had 1,300. Imgflip made up 0.59% of all GIF maker searches we track, and Adobe Express accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about GIF makers, Adobe Express and Imgflip each appeared in three of the five answers. Adobe Express and Imgflip were each mentioned first in two of the four answers that named either.
Who do people search for more?
Imgflip, about 2 searches for every 1 for Adobe Express
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top GIF makers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adobe Express and Imgflip were each mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Adobe Express and Imgflip were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Adobe Express1st- Imgflip2nd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adobe Express3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Imgflip3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about GIF makers
5 answers
Asked ChatGPT
“What's the best free GIF maker?”
Asked ChatGPT
“How do I turn a video into a GIF online?”
Asked ChatGPT
“Which app makes the best GIFs?”
Searched Google, AI Overview
“gif maker”
Searched Google, AI Overview
“video to gif”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Adobe Express or Imgflip more popular in search?
This chart shows how often people search Google for Adobe Express and Imgflip by name. Each line represents a brand's share of searches for all six GIF makers we track, month by month, from English-language searches worldwide.
Share of searches by month for Imgflip, Adobe Express. The figures are in the table below the chart.
View monthly share of searches table
| Month | Imgflip | Adobe Express |
|---|---|---|
| Nov 2025 | 0.23% | 5.2% |
| Dec 2025 | 0.16% | 2.4% |
| Jan 2026 | 0.19% | 1.3% |
| Feb 2026 | 0.23% | 1.2% |
| Mar 2026 | 0.19% | 1.7% |
| Apr 2026 | 0.17% | 0.93% |
| May 2026 | 7.5% | 1.2% |
| Jun 2026 | 14.5% | 1.1% |
| Jul 2026 | 21.3% | 4.3% |
| Aug 2026 | 1.6% | 0.69% |
| Sep 2026 | 0.59% | 0.27% |
| Oct 2026 | — | — |
Adobe Express sells other things too, so only its searches that name this product count here, like “adobe express gif maker”.
How has branded search for Adobe Express and Imgflip changed worldwide over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending September 2026: Imgflip took it in May 2026.
- Across the 11 months ending September 2026, Adobe Express’ share of searches among GIF makers worldwide moved from 5.2% to 0.27%, and its estimated monthly branded searches moved from 22.2K to 1.3K.
- Across the 11 months ending September 2026, Imgflip’s share of searches among GIF makers worldwide moved from 0.23% to 0.59%, and its estimated monthly branded searches moved from 1K to 2.9K.
How did search popularity change for GIF makers worldwide in September 2026?
2 changes
In September 2026, Imgflip lost share of searches among GIF makers worldwide, from 1.6% to 0.59%.
Estimated monthly branded searches for Adobe Express worldwide fell 94.1% over 11 measured months, from 22.2K to 1.3K in September 2026.
How are Adobe Express’ and Imgflip’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Adobe Express’ and Imgflip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Express
1 branded search term
- adobe express gif maker
Imgflip
1 branded search term
- imgflip gif maker
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