Brandwave

How popular isAdobe Express?

In September 2026, people searched for Adobe Express by name about 1.9 million times worldwide, a 12.1% decrease from 11 months earlier. These searches made up 0.27% of all global GIF maker searches, placing Adobe Express fifth out of six makers. When we asked both ChatGPT and Google AI Overviews about GIF makers, Adobe Express appeared in three of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Adobe Express is the fifth most searched of 6 competitors and the second most recommended in the AI answers we collected.

  1. EzgifShare of searches 91.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. GiphyShare of searches 5.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. CanvaShare of searches 1.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. ImgflipShare of searches 0.59%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. Adobe ExpressShare of searches 0.27%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top GIF makers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Express was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Adobe Express is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ezgif1st
  2. Adobe Express2nd
  3. Canva3rd
  4. Imgflip3rd
  5. Giphy5th
  6. Kapwing6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ezgif5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canva4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Imgflip3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Express3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Giphy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kapwing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about GIF makers

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Adobe Express compared with other GIF makers worldwide?

Adobe Express against GIF makers worldwide, by month

Share of searches by month for Ezgif, Giphy, Adobe Express. The figures are in the table below the chart.

View monthly share of searches table
MonthEzgifGiphyCanvaImgflipAdobe ExpressKapwing
Nov 202585.6%5.2%3.4%0.23%5.2%0.44%
Dec 202573.7%5.4%18%0.16%2.4%0.21%
Jan 202685.5%9.4%3.4%0.19%1.3%0.17%
Feb 202683.8%11.3%3.4%0.23%1.2%0.13%
Mar 202665%29%3.9%0.19%1.7%0.13%
Apr 202677.3%18.9%2.5%0.17%0.93%0.15%
May 202668%20.4%2.7%7.5%1.2%0.13%
Jun 202671.9%9.7%2.9%14.5%1.1%0.09%
Jul 202658.1%14.2%1.9%21.3%4.3%0.13%
Aug 202670.5%25.9%1.3%1.6%0.69%0.11%
Sep 202691.9%5.5%1.7%0.59%0.27%0.05%
Oct 2026——————

  1. 1.Ezgif

    91.9%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +21.4 points.

  2. 2.Giphy

    5.5%

    Held 2nd. 27.1K estimated branded searches, -83.6% vs prior month. Share -20.3 points.

  3. 3.Canva

    1.7%

    Moved from 4th to 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Imgflip

    0.59%

    Moved from 3rd to 4th. 2.9K estimated branded searches, -70.7% vs prior month. Share -1 points.

  5. 5.Adobe Express

    0.27%

    Held 5th. 1.3K estimated branded searches, -70.5% vs prior month. Share -0.4 points.

  6. 6.Kapwing

    0.05%

    Held 6th. 260 estimated branded searches, -63.9% vs prior month. Share -0.1 points.

Adobe Express, Canva and Kapwing sell other things too, so only their searches that name this product count here, like “adobe express gif maker”.

Compare popularity between Adobe Express and its closest rivals

Every comparison with Adobe Express

40 comparisons

How has branded search demand for Adobe Express changed worldwide over the last 12 months?

3 findings
  • Across the 11 months ending September 2026, estimated monthly branded searches for Adobe Express worldwide fell from 2.2M to 1.9M.
  • Across the 11 months ending September 2026, Adobe Express’ share of searches among GIF makers worldwide decreased from 5.2% to 0.27%.
  • Across the 11 months ending September 2026, Adobe Express fell from 2nd to 5th among GIF makers worldwide.

How did search popularity change for GIF makers worldwide in September 2026?

6 changes

  1. In September 2026, Ezgif gained share of searches among GIF makers worldwide, from 70.5% to 91.9%.

  2. In September 2026, Giphy lost share of searches among GIF makers worldwide, from 25.9% to 5.5%.

  3. In September 2026, Imgflip lost share of searches among GIF makers worldwide, from 1.6% to 0.59%.

  4. In September 2026, Canva rose from 4th to 3rd among GIF makers worldwide.

  5. Estimated monthly branded searches for Adobe Express worldwide fell 94.1% over 11 measured months, from 22.2K to 1.3K in September 2026.

  6. Estimated monthly branded searches for Kapwing worldwide fell 86.3% over 11 measured months, from 1.9K to 260 in September 2026.

How are Adobe Express’ branded searches counted?

31 search terms

Brandwave collects information about searches that people make online using Adobe Express’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adobe adobe express
  • adobe express ai
  • adobe express android
  • adobe express animation
  • adobe express app
  • adobe express cloud
  • adobe express create
  • adobe express desktop
  • adobe express gif maker
  • adobe express logo maker
  • adobe express mobile
  • adobe express nonprofits
  • adobe express page
  • adobe express pc
  • adobe express photo editor
  • adobe express photoshop
  • adobe express pro
  • adobe express site
  • adobe express software
  • adobe express use
  • adobe express video editor
  • adobe express windows
  • adobe spark
  • adobe spark app
  • adobe spark express
  • adobe spark page
  • adobe spark post
  • adobe spark software
  • adobe spark video
  • adobe spark videos
  • adobeexpress

How the Brand Demand Index is measured

Do you work for Adobe Express? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Adobe Express compete?

Adobe Express is ranked by how often people search for it in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Graphic design software3rd of 320.94%Show ranking
Online design tools3rd of 110.97%Show ranking
Design template platforms2nd of 110.99%Show ranking
Social media template platforms2nd of 90.99%Show ranking
Thumbnail design tools2nd of 51%Show ranking
Online video editing platforms7th of 70.06%Show ranking
Video template platforms2nd of 910.6%Show ranking
Online photo editors6th of 70.16%Show ranking
GIF makers5th of 60.27%Shown above
AI logo design tools9th of 100.5%Show ranking
Creator with pink hair and a pink jacket

Is Adobe Express your brand?

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