Thumbnail design tools:Which brands are most popular in search?
In August 2026, Canva was the most searched among thumbnail design tools worldwide, with an estimated 160M branded searches and 99.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare tools creators use to design video thumbnails and social graphics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Canva. The figures are in the table below the chart.
View monthly share of search table
| Month | Canva | Fotor | Snappa | Pixelied |
|---|---|---|---|---|
| Oct 2025 | 99.6% | 0.37% | 0.01% | <0.01% |
| Nov 2025 | 99.6% | 0.37% | 0.01% | <0.01% |
| Dec 2025 | 99.5% | 0.5% | 0.01% | <0.01% |
| Jan 2026 | 99.7% | 0.31% | <0.01% | <0.01% |
| Feb 2026 | 99.7% | 0.31% | <0.01% | <0.01% |
| Mar 2026 | 99.7% | 0.34% | <0.01% | <0.01% |
| Apr 2026 | 99.7% | 0.29% | <0.01% | <0.01% |
| May 2026 | 99.7% | 0.25% | <0.01% | <0.01% |
| Jun 2026 | 99.6% | 0.36% | <0.01% | <0.01% |
| Jul 2026 | 99.4% | 0.55% | <0.01% | <0.01% |
| Aug 2026 | 99.6% | 0.35% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 99.6% | 160M | +19.8% | +0.2 points | |
| 2, held 2nd | 0.35% | 561K | -24.2% | -0.2 points | |
| 3, held 3rd | <0.01% | 14.8K | +49.5% | 0 points | |
| 4, held 4th | <0.01% | 2.9K | -19.4% | 0 points |
1.
Canva99.6%
Held 1st. 160M estimated branded searches, +19.8% vs prior month. Share +0.2 points.
2.
Fotor0.35%
Held 2nd. 561K estimated branded searches, -24.2% vs prior month. Share -0.2 points.
3.
Snappa
<0.01%
Held 3rd. 14.8K estimated branded searches, +49.5% vs prior month. Share 0 points.
4.
Pixelied
<0.01%
Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among thumbnail design tools worldwide?
4 brands
In August 2026, Canva was the most searched among thumbnail design tools worldwide, with an estimated 160M branded searches and 99.6% estimated Share of Search within this set. Fotor is in 2nd place, 99.3 percentage points behind at 0.35% Share of Search.
How did search popularity change for thumbnail design tools worldwide in August 2026?
4 changes
Estimated monthly branded searches for Pixelied worldwide fell 64.2% over 11 measured months, from 8.1K to 2.9K in August 2026.
Estimated monthly branded searches for Snappa worldwide fell 55.3% over 11 measured months, from 33.1K to 14.8K in August 2026.
Estimated monthly branded searches for Fotor worldwide fell 34.9% over 11 measured months, from 862K to 561K in August 2026.
Estimated monthly branded searches for Canva worldwide fell 32% over 11 measured months, from 235M to 160M in August 2026.
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